KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. Interestingly, content such as case studies (28 percent) and industry newsletters (24 percent) were at the bottom of the list.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Webbiquity

OCTOBER 5, 2021

One downside is that “More than 40% of businesses expect shortages, price increases, shipping delays, and logistical issues.” ” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Testimonials: Customer reviews and case studies are big.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Today, it has more than 50000 golf clubs at all times and aims to provide the best price equipment for every kind of golfer.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Digilant

MAY 7, 2019

This isn’t due to a lack of effort, but rather the following disadvantages: Legacy CPG brands are not [yet] direct-to-consumer When consumers are running low on shampoo, they often don’t purchase shampoo directly through a brand shampoo company’s website, but rather they make their purchase through a third-party seller online or in-store.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Optinmonster

MARCH 29, 2024

Do you want to learn how to price a product so you can hit the sweet spot between value and profit? If you’re a small business owner or work for a startup, it can be tricky to determine the best price for a new product. consumers , 93% said the price of a product can make or break a sale. What Is Product Pricing?

Pricing 92

Pricing Price Lead Ranking Product 92

Convert

NOVEMBER 2, 2022

What if we told you that you could increase your purchase rate and engagement (time on site) by double digits at +95% confidence levels by using video correctly on your e-commerce site? Shoppable videos allow site viewers to add products to cart or purchase products directly from the video. Check the entire case study below.).

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. Provide the blueprint for resources required to make a purchase decision. Case study: Imagine a B2B marketing automation platform enhancing business strategies. Provide insights on nurturing engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Digilant

MAY 7, 2019

When consumers are running low on shampoo, they often don’t purchase shampoo directly through a brand shampoo company’s website, but rather they make their purchase through a third-party seller online or in-store. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

When consumers are running low on shampoo, they often don’t purchase shampoo directly through a brand shampoo company’s website, but rather they make their purchase through a third-party seller online or in-store. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Vision Edge Marketing

FEBRUARY 8, 2022

Examples of scoring behaviors early in the buying journey might include viewed content, event participation, request for a price/quote, joining a meeting, and content downloads. The first question early in the interaction (as early as identification) is price. Initiate the purchasing process .

Forecasting 189

Forecasting Lead Ranking Lead Scoring Marketing Proposals 189

Rev

MARCH 8, 2023

This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers. But they play a crucial role in helping your company make informed decisions about pricing, product offerings and investments. Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Zoominfo

NOVEMBER 20, 2019

In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it. The more clearly you can communicate the financial reward that they’ll receive in excess of the price they will pay, the more effectively you can communicate the value. Case studies make great customer stories.

B2B 187

B2B Zoominfo B2B Sales Pricing 187

Trade Press Services

SEPTEMBER 25, 2023

The B2B sales journey is complex, typically involving multiple small decisions about your brand that lead to a decision to purchase. Five Decisions That Impact Whether a Prospect Makes a Purchase Chitwood’s timeless advice still guides today’s salespeople. Decision #4: About the price and value.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Lead Forensics

APRIL 2, 2024

Objections: Price & Budget 1. Offer tiered pricing options or highlight hidden costs associated with their current solution. Use case studies to show how similar companies saved money by implementing your solution. ” Response: Emphasize value beyond price. “It’s too expensive.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. FINDING : 80% of buyers ranked deployment/ease of use as very important; compared to 75% who said the same of pricing.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Zoominfo

MAY 20, 2018

Why did you decide to purchase from this company? What did you think of our pricing? What made our pricing reasonable or unreasonable? What was the ultimate factor that caused you to purchase or not purchase? Would you be willing to participate in a case study or testimonial? Or, why didn’t you?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

SalesIntel

APRIL 15, 2024

Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

ClearVoice

MARCH 24, 2023

One example is pricing content that details subscription costs and what’s included. These include testimonials , case studies, and live demos. Customer case studies Customer case studies are stories or testimonials from customers that show how your product or service addressed their pain points.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Sana Commerce

OCTOBER 24, 2023

Unlike e-commerce sites, which can also target individual consumers, B2B portals streamline the procurement process for businesses by offering bulk purchasing options, personalized pricing, and tailored catalog management. Case studies: B2B portals in action B2B portals are best understood through real-world applications.

Marketing Management 52

Marketing Management B2B Customer Satisfaction Case Study 52

Lead Forensics

APRIL 2, 2024

Objections: Price & Budget 1. Offer tiered pricing options or highlight hidden costs associated with their current solution. Use case studies to show how similar companies saved money by implementing your solution. ” Response: Emphasize value beyond price. “It’s too expensive.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Scoop.it

JANUARY 26, 2023

The stages of these three segments are: Awareness Interest Consideration Intent Evaluation Purchase Loyalty Everything past the Consideration stage you can consider BoFU, which is where you need to target leads with conversion-oriented content without being overtly sales-y or pushy.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. Prioritize leads effectively: Allocate resources to leads showing robust purchase intent, maximizing your efficiency. Email campaigns: Leads exhibiting strong purchase intent can trigger automated email sequences.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Hubspot

MAY 10, 2023

The Competitor’s Ally It might go without saying, but any business making a purchasing decision is likely deciding between multiple options — and in many cases, the stakeholders you're dealing with may be split on them. Send the blocker an email or schedule a call to "discuss your pricing concerns."

Peer-to-peer 80

Peer-to-peer Budget Programs Case Studies Paid Search Agency 80

Hubspot

MAY 5, 2023

More than a third (35%) of US consumers are planning to make fewer purchases due to a possible recession. Consumers need more time to make purchasing decisions — and each purchase is more scrutinized, regardless of how essential. For instance, they might delay larger purchases or switch to more cost-effective brands.

Spending 70

Spending Trends Marketing & Strategy Cross-Selling 70

Contently

FEBRUARY 14, 2023

Example: “best-insulated cup” Transactional intent: This last type of intent is for people who want to purchase something. High-quality content gives your target audience all they need to compare what you have to other options. The user typically navigates directly to your product page.

Intent 194

Intent Optimization Google SERP 194

Rev

NOVEMBER 8, 2023

This helps you identify any weaknesses in your sales funnel , product features, customer service, pricing structure and more. For example, maybe lost deals were due to competitive pricing or an inability to deliver on key customer demands. From there, you can use this data to create better strategies for winning business.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Optinmonster

JANUARY 24, 2024

Consumers look to their peers to decide whether they should purchase a product or service. Go 1 Step Further: Conduct a Case Study 7. In other words, when they’re confident that they’ve received a value that is greater than your price. They want to know that existing customers are happy with your product.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

ClearVoice

OCTOBER 31, 2023

By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. For example, they may purchase a luxury item not for its utility but because it makes them feel special or prestigious. In that case, their decision will likely be influenced by the $70,000 anchor.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. For example, they may purchase a luxury item not for its utility but because it makes them feel special or prestigious. In that case, their decision will likely be influenced by the $70,000 anchor.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. Provide the blueprint for resources required to make a purchase decision. Case study: Imagine a B2B marketing automation platform enhancing business strategies. Provide insights on nurturing engagement.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. They’ll do it by determining where leads are in the purchase process.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

seo.co

OCTOBER 16, 2020

She then becomes aware of your business and its products, interest is sparked, she evaluates whether she likes your products (in the context of other marketplace options), decides to make a purchase, and ultimately follows through by exchanging money in return for what you’re offering. And of these, 4,000 make a purchase.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Optinmonster

SEPTEMBER 7, 2020

These techniques will get your customers more purchases and bring you more profits. Downselling refers to offering a product or service to your customers at a lower price point than a product they were previously considering. You really like a newer model, but you find the price point too expensive. What Is Downselling?

eCommerce 98

eCommerce Conversion Paid Search Agency Top of Funnel 98

Only B2B

FEBRUARY 28, 2024

Harness the Power of Intent Data Platforms: Explore various intent data platforms, each offering unique features and pricing models. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

NetLine

JULY 5, 2023

I will give you a hint: it’s not about the price. Customer intent, also known as buyer-level intent , is what drives a customer or lead towards a specific call-to-action, like making a purchase or signing up for your email list. They may be comparing features, pricing, etc. What is Customer Intent?

Intent 98

Intent Work Management Marketing Management Business 98