Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. Honestly, it really just depends.

PR 98

PR Media Case Studies Vendors 98

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. from your Blog ”.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. Reaching out to your LinkedIn network and asking for suggestions can also be a great way to get the process going.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Connect with him through Twitter or LinkedIn.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. You can connect with him via LinkedIn and Twitter.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Champion Communications

AUGUST 31, 2021

According to the 2021 LinkedIn State of Sales Report , 45% of UK buyers want to make purchase decisions remotely. Many are finding success in using LinkedIn, which has become a key sales platform for those in the B2B space. Proactivity and aligning with PR efforts ensure success .

Paid Search Agency 62

Paid Search Agency B2B Thought Leadership Companies PR 62

markempa

JULY 29, 2009

I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. I often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)? Quality can be an issue with leads from LinkedIn. How are you doing it?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

WriteSpark

AUGUST 12, 2008

Case Studies. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

Conference 120

Conference PR Public Relations Copywriting 120

Paul Gillin

JULY 15, 2011

Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Brandpoint

JULY 11, 2022

They also do LinkedIn live sessions, so check those out if you’re more of an audio/video person. LinkedIn newsletters In The Know Author: Brandpoint Frequency: Bi-weekly Why read: What’s Brandpoint doing in this mix, you might ask? They’re great at analyzing marketing and advertising campaigns and keeping their readers informed.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Golden Spiral

DECEMBER 12, 2019

Paid LinkedIn? Adding focused PR initiatives? In your ongoing research, you have likely come across advances in marketing and case studies that have turned your head. If it does, and you add in a marketing effort like an overhaul of your website, you must edit the budget accordingly to handle the big ticket items first.

SEM 83

SEM Marketing Budget Paid Search Agency Marketing Budget Creation 83

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. Create social media profiles on Twitter, LinkedIn, Facebook and any other channels that make the most sense for your company and brand.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Webbiquity

MARCH 10, 2016

Dive into LinkedIn. LinkedIn is a fertile ground for B2B brand-building and lead generation. On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. Not necessarily.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

nDash

JANUARY 21, 2021

Content : Create and manage written content creation including blog posts, case studies, newsletters, social media, whitepapers, sales collateral, and more. Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. 01:54 – About Mickie Kennedy, PR, and press releases.

Press 52

Press Social Media Relevance Media 52

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Content marketing is like setting the base and PR outreach is like building an escalation. Content + PR = The Perfect Duo.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Paid Media. Email Promotion.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Case studies: 46% (compared to 54% in 2020). But also make it easy for people to share your content via email, or via social media – especially via LinkedIn.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. SM/PR/Marketing/SEO/Brand ninja. “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Allocadia

MARCH 30, 2021

Through the Coupa integration, a purchase request (PR) is raised and the PO is generated. Then, the actuals are updated and a complete view of the quarter – plan, forecast, PR, PO, and actuals – is visible in the Allocadia dashboard. All of their planned campaigns are created as line items to generate the Allocadia ID.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

The Marketing Blender

JULY 19, 2022

This can be done through various marketing channels such as online advertising, social media, PR, or content marketing. This can be done by providing testimonials or case studies of your product or service. Interest: Once your target market is aware of your product or service, you need to generate interest.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Televerde

DECEMBER 14, 2020

For example, if you notice an influx in quality leads from a sponsored LinkedIn post , you can deduce that LinkedIn is a preferred platform for your target audience and is worth exploring a larger budget. Lead generation LinkedIn ads. 5 Top Lead Sources Guaranteed to Help Grow Your Business. Content Marketing. With over 4.41

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Hubspot

DECEMBER 21, 2020

Overall, the primary goal when copywriting for social media is to thoroughly understand the different use cases of the social media platform for which you're writing. Here's an example of an outreach template you could use for another major social media platform, LinkedIn. Case Studies. Contact information.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Brandpoint

OCTOBER 2, 2019

We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” Follow IBM Research: Facebook | Twitter | LinkedIn. I also look at where we may have holes in calendaring.

Research 107

Research Ad Building Storytelling Content 107

LeadsRX

AUGUST 31, 2021

For more detail on Steel City Media’s use of LeadsRx Attribution, LeadsRx Journey and the success stories see their case study. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #. Fishburn PR for LeadsRx. In May of 2021, Max Motors saw: A 16% lift to its website 5.5 interactions per 15-second commercial 5.8

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

nDash

APRIL 17, 2020

Content : Create and manage written content creation including blog posts, case studies, newsletters, social media, whitepapers, sales collateral, and more. Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI.

Work Management 52

Work Management CMS Development Planning Paid Search Agency 52

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Publisher of PRDaily, PR Daily EU, Ragan.com. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Onalytica B2B

APRIL 26, 2018

Post event, keep hashtags alive, or set up Facebook/LinkedIn groups where influencers can continue to communicate, share content and discuss collaboration ideas. The event was a resounding success without an empty seat in sight; attendees left the room with an abundance of excitement, feeling inspired and full of knowledge and ideas.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients.

Ideal Customer Profiles 121

Ideal Customer Profiles Case Study Case Studies Social Media 121

accelerate agency

FEBRUARY 14, 2023

There are, of course, other avenues to explore, such as PR, email marketing, and LinkedIn advertising, but the above examples show how valuable thought leadership SEO is considered at all levels of the industry. Take a look at our client case studies for more on this. Or hand it over to the experts! The result?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

There are, of course, other avenues to explore, such as PR, email marketing, and LinkedIn advertising, but the above examples show how valuable thought leadership SEO is considered at all levels of the industry. Take a look at our client case studies for more on this. Or hand it over to the experts! The result?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52