KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. Customer reviews.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. A Case Study In B2B SEO Keyword Analysis.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 29, 2014

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

APRIL 24, 2014

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing. And late last year I wrote a column discussing ways B2B SEO initiatives help augment the entire event marketing initiative, from event preparation to post-event performance benchmarking through web traffic reporting.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Don’t limit yourself to the top five social networks either.

Social Media 52

Social Media Work Management Marketing Management Class 52

Hinge Marketing

AUGUST 1, 2014

Flipagram is a mobile app that will allow you to string together these photos to create 15- or 30-second slideshows set to background music or narration. You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. Repurpose Case Studies for Video.

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

KEO Marketing

JULY 18, 2017

Many business owners and small marketing teams try to do digital marketing on their own and find that it is not the best use of their time. They do not have the proper resources, experience, and time to dedicate to online marketing, and simply end up wasting money. Why Digital Marketing Experts are Necessary .

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Hinge Marketing

JUNE 4, 2015

With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. But according to a study by McKinsey & Company , email was nearly 40 times more effective at acquiring customers than Facebook and Twitter combined.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

Biznology

NOVEMBER 10, 2015

I spend years working for Pete Snyder ‘s New Media Strategies — it was sort of like my own personal online marketing PhD — and I am always very proud to be an alumnus of NMS; however, NMS is now MXM (Meredith Xcelerated Marketing).

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Hinge Marketing

JULY 2, 2015

Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms.

Work Management 48

Work Management Marketing Management Online Marketing Marketing Proposals 48

Hinge Marketing

APRIL 28, 2015

Are they interested in case studies, books, or whitepapers? DO: Have Mobile-Friendly Emails Since more and more individuals are using their phones to consume information, don’t be left behind with an email that doesn’t render properly on mobile devices. Have an email marketing Do or Don't to share?

Marketing Automation Services 48

Marketing Automation Services Email Marketing Service Planning 48

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hinge Marketing

OCTOBER 2, 2013

Mobile and virtual technologies are changing the way the profession operates. Mobile technologies are influencing how work gets done and how personal connections are made in A/E/C. Our study of online marketing for A/E/C firms’ shows that social media marketing helps your firm grow faster and become more profitable.

Social Media 48

Social Media Social Marketing Tips Media 48

MLT Creative

SEPTEMBER 8, 2010

September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. For more on local, national and international marketing events, check in with Mashable.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

SnapApp

SEPTEMBER 12, 2011

Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ? Are you planning on sharing this blog post to Facebook or Twitter? Facebook Mobile Support? If you enable SnapApp's

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Online Marketing Institute

OCTOBER 31, 2010

How do you solve Social Media Tool Exhaustion? P.S. My time in Shanghai wasn’t all work. Head over to my Flickr account to see a few pictures of our visit or to YouTube to see a couple of video clips of my favorite pavilions at the World Expo.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. Longer sales cycles due to more complex products and services and business purchasing processes often require more information.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

That percentage is part of the 77% of US adults who are online daily. They tend to go online between once and numerous times a day. ( billion mobile internet users. 91% of B2B marketers utilize content marketing to reach customers. Content Marketing Institute ). Pew Research Center ). Marketingsherpa ).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

MAY 6, 2010

The event brought together B2B marketers from all industries to share best practices and case studies. Most of the content at this year's conference focused on online marketing, particularly social media , but other aspects of B2B marketing such as event marketing and lead management were also well represented.

B2B Marketing 28

B2B Marketing Paid Search Agency Work Management B2B Thought Leadership 28

Webbiquity

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. There is simply no denying the power of digital marketing and the reach of the channels that comprise it. Microsites.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

TrustRadius Marketing

JUNE 28, 2018

You can reach out to chosen audiences through apps, mobile websites, articles, and videos. With any of these options, the ads can be shown in both mobile and desktop formats. Facebook Ad Marketing Objectives. Another important step is to get clarity on your marketing objectives. Facebook Advertising is Mobile.

Paid Search Agency 53

Paid Search Agency Facebook Online Marketing Ads 53

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. 2 The Total Lunar Eclipse As Seen By Twitter User. Twitter Explo.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Single Grain

MAY 11, 2023

Pay-per-click (PPC) advertising is often regarded as the “hot tap” of online marketing since it can get results within hours of flipping the switch. LinkedIn Ads allows you to target professionals based on their job title, industry, company size, seniority, skills, and more. Clicks : The number of clicks on your ad.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. Also, Google reminded us of the focus they are putting on mobile and small businesses moving forward. From Anastasia Warren. Five Social Media Trends That Will Impact Digital Advertising.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

JUNE 14, 2023

Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. Let’s get started!

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Hinge Marketing

JANUARY 7, 2019

Digital marketing strategy is often a part of an overall strategic marketing plan that incorporates both digital and traditional (offline) approaches. Common digital techniques include search engine optimization, digital advertising, email, webinars, social media, websites and mobile apps. Case studies (written or video).

Marketing Budget 98

Marketing Budget Work Management Marketing Automation Services Marketing Management 98

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

SEPTEMBER 12, 2011

Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. by Social Media Today.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Single Grain

MARCH 4, 2022

They should provide a clear marketing plan and project deliverables, but not not give you false guarantees. Reviews and Case Studies. Client case studies are also a great source to check any agency's expertise. Reputable advertising agencies mention customer reviews on their websites. Industry Experience.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40