KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. “Content marketing consultant for B2B high tech.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing’s Top 10 Posts of 2017. Key KoMarketing Milestones. Final Thoughts.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Customer Case Studies and Testimonials. For SEO purposes, cross-link case studies back to relevant capabilities, solutions, and product offerings.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Convince & Convert

APRIL 8, 2015

Businesses are making a strong return from influencer marketing, generating $6.50 The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Marketers Get Best Results from Blogs and Facebook.

Planning 167

Planning Case Studies Case Study Marketing Budget 167

BOP Design

APRIL 26, 2022

The appeal of these social campaigns is that they educate attendees about current trends in online marketing and provide an opportunity to interact with experts. Attending these virtual events is a great introduction to LinkedIn Marketing Solutions and creates educational materials for anyone looking to learn more about B2B marketing.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. The purpose?

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 8, 2021

For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. Tracking social media mentions on sites like LinkedIn and Twitter can help your business see who is recommending your tool to others. Customer reviews.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

SEPTEMBER 29, 2014

When the B2B buyer reaches a vendor website, they expect a clear line of sight to Products / Services pages, augmented by technical information, case studies, and most importantly, pricing information. Second, B2B vendors lack critical content marketing assets designed to support the buying process.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

NOVEMBER 29, 2018

I encourage all companies that operate online to research the factors that go into a site’s search ranking and work to optimize their site according to those.”. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.? Looking back on this, I think this may have been slightly misworded.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

JULY 10, 2014

Here’s some great case studies on the effect of Authorship and Google+ usage on SEO: Google Plus Search and Google Authorship Case Study. Social Signals and SEO: Results From 5 Case Studies. Getting Authorship to Work: A Moz.com Case Study. More and More People Are Using it.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

DECEMBER 10, 2015

Build a Twitter list of key influencers on Twitter and look at their tweets for inspiration. Use any of these angles to create new B2B marketing blog posts about your specific solution offerings. Case Studies / Customer Stories. Social Media Perspective.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Twitter also allows live streams with multiple hosts, and Instagram does live streaming as well. Customer spotlights or interviews. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Scott Minor, Online Marketing Program Manager, Marketo. In this example, the specific metric to track is Twitter follower count.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

KoMarketing Associates

MARCH 29, 2013

The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. Connect with KoMarketing ahead of time on Twitter @KoMarketing or @Casieg and through our Google+ Page. Date/Time : Wednesday April 10th, 2:15pm. Room : 3022/3024.

Paid Content 120

Paid Content Ad Exchange Mobile Advertising CMO 120

Stevens & Tate

OCTOBER 1, 2021

Since most people are turning to Facebook, Instagram, Pinterest, and Twitter, to look for solutions to their problems, your company should be visible on these platforms and ready to assist them. Case studies, blogs, product demos, and videos are great ways to initially convey your messages to your audience.

Social Media 59

Social Media B2B Sales Media B2B 59

KoMarketing Associates

JULY 2, 2020

Case studies have always made for good content, but they can also make for extremely successful ads. This Twitter ad exemplifies an excellent tactic: Advertising your top-performing content. LinkedIn’s customer story ad on Instagram. A LinkedIn ad about Adobe on Instagram? Yes – and it works. The pop-out ad.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

FEBRUARY 12, 2015

B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Bodnar and Cohen’s book has a long title, but it’s a great resource for B2B marketers who want to tailor their social media strategy specifically to their industry.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Ambal's Amusings

NOVEMBER 30, 2012

Blog Twitter Facebook. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. This book is for online marketers. Name: ‘ Content is Currency: Developing Powerful Content for Web and Mobile, ’.

Content Marketing 100

Content Marketing Content Mobile Marketing Case Study 100

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

AUGUST 29, 2017

Google Analytics on Twitter. The Google Analytics Twitter feed is not a typical corporate software feed of product updates and unanswered pleas for help. Think with Google is a diverse collection of resources classified into either Consumer Insights, Marketing Resources, or Advertising Channel. Google Analytics Google+ Page.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

MARCH 5, 2019

You can also use UTM tags to run Google Ads remarketing and show target audiences a case study or report to guide them toward conversion. You can also reach me out on Twitter. Facebook ads are significantly cheaper and can be used to direct potential leads back to your site. Don’t Focus on Last-Click Conversions.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Biznology

SEPTEMBER 13, 2018

I’m not taking a position on whether this was right or wrong, but Nike’s action does represent an interesting case study on the strategic thinking for sustaining a proven and successful brand image. Then why did Nike introduce such a controversial figure in its new “Just Do It” campaign?

Paid Search Agency 141

Paid Search Agency Brand Identity Branding Ideal Customer Profiles 141

Hinge Marketing

AUGUST 1, 2014

You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. This B2B marketer brings together a few thought leaders in the space and encourages viewers to submit questions through G+ and Twitter using the #DellHangout hashtag. Repurpose Case Studies for Video.

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

KoMarketing Associates

MAY 29, 2014

While it may take more time and attention, the efforts to forge a genuine personal connection through unique emails , thank you cards, or even LinkedIn requests can go a long way, especially because it makes you stand out over everyone else that is throwing their marketing emails out into the mailing list wilderness and hoping they catch something.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

AUGUST 26, 2020

It’s not Twitter. It’s a very good case study in how one marketer has chosen to commit to a platform and just do it really well, rather than trying to be everywhere at once. But even more importantly, using video from other platforms may result in low engagement rates, simply because the content is not platform-specific.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 1) Ann Handley. 3) Lee Odden.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

KoMarketing Associates

SEPTEMBER 28, 2016

The session will provide tips, tools, and case studies on how content and social teams can better integrate to create a more holistic content marketing strategy and make sure they are hitting the customer at the right place at the right time. Omni-Channel Digital Marketing Strategy and Execution. Heading to Pubcon?

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. A Case Study In B2B SEO Keyword Analysis.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] Marcelo Bacchi Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads. link] (The @janenation case study) [link] John Foley RT @jaybaer – Is this the future of ad agencies?

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JANUARY 21, 2015

Just how valuable is email to online marketers? The numbers tell the story: EmailExpert reports email marketing produces a $44.25 McKinsey & Company reports email is almost 40 times more effective at getting new customers than Facebook and Twitter. Image via BigStockPhoto.com. return for every $1 spent.

Tools 157

Tools Burn Rate Ad Building User-Generated Content 157

Online Marketing Institute

AUGUST 7, 2018

Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward with customers. Although maintaining a presence on Facebook and Twitter should be your top priority, lesser-known sites within your industry can also rank favorably in Google.

Social Media 52

Social Media Work Management Marketing Management Class 52

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. According to the conference overview, this four day event will expand beyond B2B and also include case studies and in-depth analysis in B2C marketing as well.

Conference 120

Conference B2B Marketing Planning B2B 120

KEO Marketing

JULY 18, 2017

Many business owners and small marketing teams try to do digital marketing on their own and find that it is not the best use of their time. They do not have the proper resources, experience, and time to dedicate to online marketing, and simply end up wasting money. Why Digital Marketing Experts are Necessary .

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

KoMarketing Associates

DECEMBER 15, 2016

Marketers are always looking for new and improved ways of achieving their goals. If you know a knowledge-thirsty marketer, consider getting them a PRO membership from MarketingProfs. If you’re a marketer, what gifts have you received that were the most memorable? Looking for even more marketing gift ideas?

Product 120

Product Planning Work Management Marketing Management 120