Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

B2B Marketing Traction

OCTOBER 16, 2015

Unlike LinkedIn, which requires that you have an email address with the business URL ( and have it registered on LinkedIn for some time and have established connections in your profile – see more here ), anyone can set up a Facebook page for a brand or organization. Then it was time for Twitter. What’s the catch?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent using Twitter/X having — an 18.6 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. How did the end result turn out?

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. The American Heart Association case studies in one of ours.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. For example, LinkedIn is a prime platform for HR networking and thought leadership. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Twitter: Twitter Ads platform allows you to retarget users who have engaged with your tweets or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Blog CindyKing Twitter CindyKing. Blog CindyKing Twitter CindyKing. Cindy King's Tip.

Case Studies 100

Case Studies Case Study Studies Work Management 100

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content. Businesses should use video on Twitter to promote new resources, tell stories, engage with a dedicated audience, and drive website traffic.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube. Redditors are inherently curious. Footnotes: Reddit Custom Survey, U.S.,

Research 145

Research Loyalty Case Studies Communities 145

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Connect with him through Twitter or LinkedIn. Blogs are a great way to share data-driven insights and stories with your audience.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Customer Case Studies and Testimonials. For SEO purposes, cross-link case studies back to relevant capabilities, solutions, and product offerings.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

BOP Design

APRIL 26, 2022

LinkedIn Marketing Solutions. LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with Marketers. Slack, a business communication software, uses Twitter to share helpful tips under the hashtag #SlackTips.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. Brendan Hufford- Director of SEO at Directive. Ross Simmonds – CEO at Foundation.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Sprout Social

APRIL 21, 2021

Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. Facebook is experimenting with audio features, Twitter launched Spaces last December, and even Reddit is pursuing its own Clubhouse clones. So let me get this straight.

Social Networks 136

Social Networks Best Practices Network Marketing Case Studies 136

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SocialPilot

JANUARY 21, 2024

On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. In this section, we will dive into four major platforms – Facebook, LinkedIn, Instagram, and TikTok – and explore how to leverage their unique features to boost your hotel’s online presence and engagement.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

SalesGrape

SEPTEMBER 17, 2023

You can leverage various sources such as social media platforms like LinkedIn or Twitter; industry reports; press releases; financial statements; interviews with key stakeholders at the account; or even direct conversations with existing customers who belong to similar industries.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Walker Sands

OCTOBER 25, 2023

As a younger reporter, do you prefer Twitter over email or do you like everything being on email? If a pitch comes at me on Twitter, then I’m just as receptive as I would be if it came to me via email. I have gotten pitches from LinkedIn and Twitter, it’s not a super big deal to me how I’m pitched to.

PR 98

PR Media Case Studies Vendors 98

Marketing Insider Group

JANUARY 4, 2021

Your experience and success as the “webinar queen of RSM” are both inspirational and a fascinating “case study” of virtualization and digital transformation. Join him online: Twitter , Facebook , LinkedIn. We look forward to hearing more in the future as you expand and innovate your webinar program at RSM and more.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

Social Media 117

Social Media Trends Media B2B 117

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others. Course highlights. Fees: $3195.

Course 113

Course Paid Content Marketing Analytics Tools Work Management 113