BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 80

Newsletter B2B Thought Leadership B2B Thought Leadership 80

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

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Newsletter Examples Curation Marketing Budget Creation 106

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

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Storytelling Top of Funnel Content Paid Search Agency 327

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. Block time for studying specific newsletters.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

SEPTEMBER 12, 2023

By integrating AI into content strategies, marketers can gain invaluable insights about their audiences, while the human touch ensures the content stays relevant and resonant. When you create a piece of content, you’re not just sharing information, but rather telling a story. That’s where we come in. Efficient Ad Campaigns.

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Marketing AI Distribution Content Marketing Content 276

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. Organizations that want to keep employees connected, informed, and engaged need a consistent way to communicate company news and content. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter.

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Newsletter Companies Distribution Communities 64

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Maintain a consistent design.

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Case Study Case Studies Practices Best Practices 52

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

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SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Share Case Studies. What is a Hot Lead?

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Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Zoominfo

JANUARY 19, 2021

Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution.

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Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. To increase clicks, you can also add social sharing buttons to your newsletter. DO: Send targeted emails.

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Newsletter Email Marketing Click Rate CAN-SPAM 60

SalesGrape

NOVEMBER 18, 2023

Furthermore, advancements in call center software enable agents to access real-time information about prospects during calls. This allows them to provide relevant solutions or recommendations promptly while demonstrating knowledge about the prospect’s industry challenges or pain points. Subscribe to our weekly newsletter.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. . This section provides background information about your history, mission, values, and why you do what you do.

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Press Personalization Brand Identity Branding 130

Scoop.it

MARCH 2, 2023

Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems.

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Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Exo B2B

MARCH 6, 2024

Create quality content: Add value for your readers with informative, relevant and engaging articles. Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags. Create internal and external links to other relevant content.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

BOP Design

DECEMBER 21, 2021

These work better than sales sheets or brochures because the reader or viewer is gaining access to information that will help them in their job, whether it’s making a decision, how to use a product or service, understanding industry trends, or a myriad of other relevant topics. Case Studies or Use Cases.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Trade Press Services

MARCH 25, 2024

In the B2B marketplace, where credibility and trust reign supreme, case studies are an invaluable marketing tool. Case studies are often overlooked opportunities for companies to establish themselves as trusted partners who deliver tangible results. It needs to provide transferable information and value to others.

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Case Studies Case Study Studies Buyer Personas 99

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. Email Marketing Will email marketing still be relevant in 2023?

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Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

MARCH 2, 2021

That means developing fresh, relevant, and engaging content your audience will love. If you don’t fill the gaps, people could easily fall through the cracks—leave and go straight to a competitor with more relevant information. Your blog, social media, reviews, podcasts, guides, case studies, and videos can help.

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Analysis Top of Funnel Work Management Lead Scoring 323

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Role of Content in Alleviating ABM Pain Points The success of your ABM campaign banks on the quality and relevance of your marketing content. Where do they normally get their information, and what platforms do they trust?

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ConvertKit

AUGUST 17, 2021

He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. . But in his second year of business school, one case study changed his life. This case study was about Beyoncé.

Ad Building 116

Ad Building Business Case Studies Case Study 116

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Content can provide deeper insights and helpful information that encourages someone to purchase or request more information.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. Until they’re ready to discuss quotes and contracts, drip campaigns and e-newsletters will keep your brand in their field of awareness. The ROI on email marketing is $36 for every $1 spent.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Scoop.it

OCTOBER 27, 2022

Building a relationship with your customers starts with presenting yourself as a valuable source of information. In other words, curating content can help you stay above water so you can compete with top competitors and give customers the information they’re searching for. Emphasis on the word “relevant”. Let’s take a look.

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Curation Work Management Marketing Management Service 86

BOP Design

APRIL 6, 2020

Downloading a case study? Signing up for your company email newsletter? Top of the funnel sales leads are passive leads coming from the website—visitors signing up for an email newsletter, downloading a piece of thought leadership content, etc. Instead, follow up with more content relevant to that prospect’s industry.

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Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Scoop.it

MARCH 14, 2024

And since your SEO score relies on how well you craft content, how relevant it is, how valuable your audiences find it, and how apt the topics and discussions are, leveraging your influencers for content creation is a must. When you create a website , it is essential to strategically incorporate relevant keywords into the URL.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Brandpoint

DECEMBER 27, 2018

Lead generation is simply a process by which prospects exchange information about themselves (name, title, email, etc.) for valuable information, which could be an eBook, template or other helpful guides. And if you have an effective way to capture that information, your content will start generating meaningful results.

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Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Martech

MAY 3, 2023

You were simply browsing and finding out the information available to you so you can decide down the road. Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs. You’re immediately struck with anxiety and fear because you didn’t intend to do this today.

Top of Funnel 94

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 94

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Spiralytics

APRIL 25, 2024

As B2B marketers leverage information to tailor their engagement strategies to resonate on a personal level with each customer. Customized Communication: CRM insights help craft personalized emails, newsletters, and product updates for each segment’s interests and needs. Because 72% of B2B SaaS customers expect personalization.

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CRM Cross-Selling Paid Search Agency B2B Marketing 62

Hubspot

DECEMBER 21, 2020

Coordinate with your team to see if this is a one-off marketing email like a monthly newsletter, or if you're being asked to write for a series of emails, like a nurture campaign. If you ever have any questions please feel free to contact us at [Contact information]. Thank you, [Company Name, or individual sender's name]. Introduction.

Copywriting 101

Copywriting Template Work Management Marketing Management 101