Brandpoint

SEPTEMBER 11, 2018

So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. Use this information to break down complex messaging, share a case study , or build credibility for your brand by interviewing sources that your audience might already trust.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) They help shape opinion and trends within the industry. While examples of B2C influencers abound, this is not the case in B2B. Now, take this reasoning and apply it to a financial decision-maker.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ClickDimensions

NOVEMBER 16, 2022

For B2B businesses, the pandemic acted as a catalyst speeding up slow-growing trends and forcing all businesses to adapt quickly or risk being left behind. Even though the pandemic’s influence has lessened, changed buyer trends have remained and are beginning to evolve. This methodology is what Gartner calls Solution Exploration : .

Buy 97

Buy B2B Budget Programs B2B Sales 97

FunnelEnvy

MARCH 18, 2024

At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClickZ

AUGUST 26, 2020

Before we dive into what Tech Talks are, we wanted to cover three key market trends and some of the questions they raise. Our third market trend covers off the demand from marketers for technology. According to Gartner’s latest CMO Spend Survey we are now spending more of our marketing budgets on Technology (26%) vs 25% on labor.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Martech

NOVEMBER 6, 2023

Understanding nuances at the city or county level can refine your approach, catering to specific local needs and trends. Embrace a holistic marketing approach Craft personalized messages: As per Gartner , personalized content can drive a 9% increase in quality purchases. Narrow down location targeting: Go beyond general regions.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

nDash

DECEMBER 23, 2021

Three featured sessions at the Social Media Strategies Summit include Trending on TikTok: Best Practices for Creating Engaging TikTok Content by Intuit, How to Navigate an Organic vs. Paid Digital Strategy by Nationwide, and How to Measure Social Media Success: Finding the KPIs That Matter for Your Brand by Travel Nurse Across America.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 98

Salesforce Marketing Cloud

JUNE 14, 2023

Other software features, like real-time dashboards, up-to-the-minute pipeline reports, and automatically generated sales forecasts , help those in leadership spot trends and quickly make adjustments to strategy. A recent Gartner survey showed that 86% of business leaders look for verified reviews during the B2B buying process.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Exo B2B

JUNE 26, 2023

Let me start by quoting a Gartner study on the power of content in the customer journey. What’s more, if you’re up to date in your industry knowledge, you’ll be less surprised by new trends when they appear. Read blog posts, eBooks, white papers, case studies and more. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Content4Demand

MARCH 25, 2021

Gartner notes that only 17% of the B2B buying process is spent meeting with potential vendors. These trends aren’t new, but they are growing even stronger as the digital business environment evolves. Watch our case study, How Assurant Used Content as the Key to ABM Success. Buying committees comprise an average of 6.8

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. CIO Forums. Healthcare CIO Boot Camp TM. Healthcare’s Most Wired Survey.

Work Management 102

Work Management Marketing Management Research Organization 102

Envy

JANUARY 14, 2019

The briefings were created over 20 years ago for cybersecurity professionals to get the latest news in information security risks, research, and trends, and they won’t disappoint. Gartner Security & Risk Management Summit 2019. This is a must go summit for those of us who are knee-deep in Gartner absolutely every day.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. The social team at Triple Whale took notice of the trend and made it work for their brand.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Porch Group Media

MARCH 16, 2021

A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

SalesIntel

JUNE 28, 2022

This is not new, but in fact a growing trend. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Salesforce Marketing Cloud

JUNE 28, 2023

This point poses a growing challenge, as research from Gartner shows the six to 10 people are involved in B2B purchase decisions. Trending Articles This New Data Glossary Will Demystify Data for You and Your Teams 11 min read 4 Ways Your Contact Center Can Get Started With Generative AI 6 min read 5.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

EMagine B2B Blog

MARCH 29, 2018

Case Studies. This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Assets that will generate B2B tech leads your sales team will love: Whitepapers. Recorded Webinars. Demos (This is typically well received in software tech) .

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Marketing Insider Group

DECEMBER 21, 2010

Watch this video for a great overview of what “visual search” will mean for your business: The good folks at Gartner helped me to see that augmented reality is nearly at the “peak of inflated expectations” actually ahead of visual search. Image credit Related Posts: Internet Trends From The Web 2.0 Result was great! Thanks for sharing.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Top Rank Marketing

DECEMBER 4, 2023

Incorporating the latest trends into your marketing strategy is not just about staying relevant; it’s about enhancing the effectiveness of your marketing efforts, connecting with your audience in more meaningful ways, and driving measurable business impact from marketing efforts.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

EMagine B2B Blog

MARCH 29, 2018

Case Studies. This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Assets that will generate B2B tech leads your sales team will love: Whitepapers. Recorded Webinars. Demos (This is typically well received in software tech) .

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Ledger Bennett

DECEMBER 30, 2020

According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. So we’ve updated this blog from 2018 with the latest trends in making the most of video: 1. CASE STUDIES AND TESTIMONIALS – are a great way to emphasize and showcase previous success stories.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Sana Commerce

JUNE 16, 2022

A recent report by Gartner suggests that up to 69% of this routine work will be automated by the year 2024. Hear industry experts discuss the trends relevant to IT today. BPA success stores: Sana case studies. A tech consultancy hour built around you. Listen to B2B E-Commerce Tech Talk. BPA can help resolve this.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

EveryoneSocial

JULY 30, 2019

With 98% of employees using social media for personal use and 50% of them already posting about their company, growing their individual networks by +10% per year, it’s no wonder many CEOs are taking note of the opportunities inherent to these trends. Download the case study ! Weber Shandwick ). MSL Group , Social Media Today ).

Social Media 81

Social Media Media Word of Mouth Work Management 81

Valasys

NOVEMBER 8, 2019

According to Gartner, the average B2B buyer completes 57% of the purchase decision before ever speaking with sales. The book-baked with all the goodness of cognitive science showcases a three-step plan supported by real-world case studies & a helpful checklist for invincible content.

B2B Marketing 55

B2B Marketing Enterprise Management Planning B2B 55

Launch Marketing

MAY 8, 2018

While many B2B organizations leverage internal marketing assets such as case studies and product demos to market their solutions, CEO of TrustRadius Vinay Bhagat emphasized that organizations need to also incorporate their customers’ voice within their marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

nDash

DECEMBER 14, 2020

If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. I believe my team outperformed all others at Gartner Digital Markets at Capterra because they were encouraged to stay curious, test new ideas, reflect, and iterate. Rachel Burger . “I

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

DivvyHQ

MARCH 17, 2017

Infused with humor, fascinating case studies, and personal anecdotes from Wright and Snook, Digital Sense is a compulsively readable tome encouraging readers to make use of their Experience Marketing Framework (EMF) by blending customer experience, social business strategy, and marketing technology.

Gartner 43

Gartner Touchpoints Case Study Case Studies 43

Seismic

SEPTEMBER 8, 2019

There are a few trends at play that explain the rise of CX and are likely to factor into its enduring success. And Gartner data says that 89% of executives believe that CX will be their primary mode of competition by the end of 2016. The Focus on B2B Customer Experience. The disruption of data and technology.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Onalytica B2B

MAY 16, 2018

In that particular area the topics are a little wide and varied, for example there’s artificial intelligence, there’s social media, customer care, there’s self-service and there’s a number of areas that I think are trending stronger and stronger that are impacting the service world. So they influence my way of thinking.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Adobe Experience Cloud Blog

MARCH 13, 2017

Rusty will share a framework for defining customer-centric KPIs, best-practice case studies for measuring contextual interactions, and tips for embedding metrics within a performance management strategy. In case you didn’t think ABM was a big trend, this title and presentation will offer proof.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126