The ROI Guy

MARCH 15, 2016

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. > Customer stories and case studies are the best way that providers can communicate differentiation that buyers trust , this according to 70% of the decision makers surveyed.

Gartner 40

Gartner Demand Product Case Studies 40

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. Due to COVID-19, the remote workforce is at an all-time high.

Top of Funnel 283

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 283

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Case study: Imagine a B2B marketing automation platform enhancing business strategies. Let’s see with the help of a case study: Case study: Envision a potential client investigating cloud solutions for their enterprise.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. This case study underscores the importance of aligning martech with business strategies. It’s about making sure your marketing technology investments are more than just fancy tools.

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. So before you roll up your sleeves and get down to designing your ABM strategy, it’s worth reviewing a few ABM case studies to get a few good ideas on where to start. Let’s start with the reasons for introducing ABM first.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Terminus

FEBRUARY 12, 2019

As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers and prospects as its name would suggest: like they’re all unique. The post [ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption appeared first on Terminus.

Account Based Marketing 26

Account Based Marketing Case Study Case Studies ABM 26

Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) While examples of B2C influencers abound, this is not the case in B2B. This relevant content guides the buyer towards the consideration phase, where case studies and testimonials become crucial.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

KoMarketing Associates

DECEMBER 8, 2021

According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. The B2B buyers’ journey involves far more people. Customer reviews.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Martech

OCTOBER 30, 2023

The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

FunnelEnvy

MARCH 18, 2024

At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Webbiquity

NOVEMBER 28, 2023

Offer case studies that resonate or facilitate meetings with current satisfied clients. According to Gartner, more than 66% of B2B buyers rely on peer reviews and testimonials during their decision-making process. While nearing the decision phase, they’re likely comparing finer points. Address their last-minute concerns.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Zoominfo

JUNE 22, 2022

Data from Gartner suggests that it takes an average of 22.5 Gartner analysts found that the typical purchasing group for a complex B2B solution involves six to 10 decision makers. Warm Calling Warm calling, by contrast, is calling a prospect who has previously shown interest or been in touch with your business.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. So how well do you deliver the business cases that CFOs demand?

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

nDash

DECEMBER 23, 2021

With over 80 sessions targeting B2B and over 20 case studies highlighting how B2B companies deploy the latest applications, there’s something for everyone. The B2B Online conference features two days full of events, including keynotes, panel discussions, case studies, and more. Host: Gartner.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Top Rank Marketing

OCTOBER 19, 2023

The post The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX appeared first on B2B Marketing Blog - TopRank®.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

ClickZ

AUGUST 26, 2020

According to Gartner’s latest CMO Spend Survey we are now spending more of our marketing budgets on Technology (26%) vs 25% on labor. Gartner has a nice illustration of the complexity of this process below: So, we have the problem… What’s the solution? Marketers are spending more on martech than on people.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

FunnelEnvy

NOVEMBER 27, 2023

Gartner predicts that by 2025, 80% of B2B sales interactions will occur in digital channels, making landing pages more crucial to lead gen and conversion than ever. Here are some tips: Testimonials and Case Studies: Provide social proof through testimonials, reviews, and case studies.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Martech

NOVEMBER 6, 2023

Embrace a holistic marketing approach Craft personalized messages: As per Gartner , personalized content can drive a 9% increase in quality purchases. Furthermore, industry-specific case studies integrated into our follow-up strategy boosted our response rate from 6% to 9%. Build a credible brand.

Outreach 117

Outreach Email Marketing Optimization Lead Scoring 117

Salesforce Marketing Cloud

MAY 25, 2023

It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. The product’s benefits, capabilities, and performance do much of the selling and persuading.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

ClickDimensions

NOVEMBER 16, 2022

This methodology is what Gartner calls Solution Exploration : . Read our latest case study on how one of our customers used social media to improve their digital reach and online engagement . Providing the right information to buyers at the right time, making the selling process much easier” .

Buy 97

Buy B2B Budget Programs B2B Sales 97

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Case study: Imagine a B2B marketing automation platform enhancing business strategies. Let’s see with the help of a case study: Case study: Envision a potential client investigating cloud solutions for their enterprise.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Exo B2B

SEPTEMBER 25, 2019

Recently, the technology watchdog firm, Gartner, published its famous “Hype Cycle” on marketing-related technologies or, if you prefer, “martech” In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Five Cycles. These cycles have names and lifespans.

Marketing AI 49

Marketing AI Gartner Paid Search Agency Case Studies 49

PureB2B

MARCH 30, 2022

A study by Gartner has found that between 14-23 people are involved in the purchase of new B2B technology , with 80% of them in senior product or operations roles. According to that same Gartner research, 9 3% of B2B technology buyers want to see how your product or service has made others in their same industry successful.

B2B Sales 62

B2B Sales Practices Marketing Management Ideal Customer Profiles 62

Biznology

APRIL 15, 2013

SOCIAL NETWORK USAGE: 24% say they use their favorite social media site less than when they first signed up (Source: Gartner ). FACEBOOK AND TWITTER: In another study, Facebook and Twitter grew only +2%; there was no growth in corporate blogs (source: University of Massachusetts Dartmouth ). Here are some case studies to prove it.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Zoominfo

MARCH 9, 2021

pricing page, case studies). According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.” For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SpotMe Blog

SEPTEMBER 23, 2021

Provide Case Studies. Be open to revealing the positive outcomes of former events you’ve held, or even offer case studies and testimonials from previous sponsors. . Gartner Marketing Symposium. The Gartner Marketing Symposium in 2021 will be hosted virtually. Have you hosted a successful event in the past?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96