EMagine B2B Blog

MARCH 29, 2018

Case Studies. This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Stay in touch with me on Twitter: @Lindsey_Hudson1. Assets that will generate B2B tech leads your sales team will love: Whitepapers. Recorded Webinars. Contact us now.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Televerde

MAY 8, 2020

I just wrapped up the 2020 Forrester | SiriusDecisions virtual Summit, and I don’t know about you, but I am ready to flex my sales & marketing muscles! To anyone who thinks they can’t partner with a company like us because their solution set is too complex, I challenge you to watch this case study and tell me you still think that way.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Forrester B2B Sales 52

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester. Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Perhaps they guest blog on big websites, the local business journal, have many Twitter followers, or create viral posts on LinkedIn. Finding Digital Marketing Experts .

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Buzz Marketing for Technology

OCTOBER 25, 2013

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” And the most successful case studies are precisely those that embrace this approach.”. People don’t engage with brands.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Adobe Experience Cloud Blog

MAY 16, 2010

We also have more than 6,000 followers on Twitter. case studies and demos). UnitedLinen is also extremely active on Twitter, posting several tweets throughout the day to promote new blog content, retweet others’ relevant content and engage with followers. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

EMagine B2B Blog

MARCH 29, 2018

Case Studies. This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Stay in touch with me on Twitter: @Lindsey_Hudson1. Assets that will generate B2B tech leads your sales team will love: Whitepapers. Recorded Webinars. Contact us now.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Smashmouth Marketing

SEPTEMBER 23, 2009

BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies. MarketingSherpa : 97% of SMBs say email newsletters ‘important' or ‘very important.only 27% say same about Twitter. sherpab2b09. sherpab2b09. sherpab2b09 [link].

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Marketing Insider Group

DECEMBER 22, 2011

RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Twitter can also be an important B2B marketing medium. 80 percent of customer service requests are now done by reaching out on Twitter.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Such a cool site! I cant wait to share!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Marketers Need to Evolve. Are your activities driving the results that you want (or expect)?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

PureB2B

APRIL 20, 2016

Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. White papers, case studies and testimonials remain key educational tools – but buyers are finding them on their own well before they ever reach out to a prospective vendor. Get Social. And LinkedIn.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. White papers, case studies and testimonials remain key educational tools – but buyers are finding them on their own well before they ever reach out to a prospective vendor. Get Social. And LinkedIn.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? there's more. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. 5) Lead Nurturing Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

SnapApp

NOVEMBER 1, 2016

Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Twitter is another social network with paid media placements. The example below shows how Acura used a Twitter ad to promote an interactive experience around one of its new offerings. .

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

The ROI Guy

NOVEMBER 18, 2014

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Twitter can also be an important B2B marketing medium. 80 percent of customer service requests are now done by reaching out on Twitter.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

WebMarketCentral

NOVEMBER 12, 2008

Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This is the second of a two-part series. This can be confusing to new users. But there are limits."

Twitter 20

Twitter SEM Tools Practices 20

Televerde

APRIL 23, 2020

Televerde’s Alicia Rasta will also be joined by Joy King from Micro Focus Vertica in a 20-minute case study you simply CANNOT miss. 1:1 meetings with Forrester and SiriusDecisions analysts to discuss your top priorities (YES, PLEASE.). Follow Televerde on Twitter (@televerde). Learn more about her keynote here.

Forrester 10

Forrester Case Studies Case Study B2B Sales 10

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Fink) Twitter Comment As always, great stuff.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). His deck is one of the best I have seen on wiki adoption with some concrete use cases and recommendations on how to get started!

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Leverage Social Networks – Allow your sales team to use social networks throughout the day to connect with target audiences, answer questions popping up in conversations and ultimately understand the prospect better.According to a recent Forrester survey, 57% of shoppers use recommendations in the decision making process.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad. Connect with your customers through a case study. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Why not create a LinkedIn Sponsored Content Campaign that promotes awards and achievements, case studies, new product feature releases, analyst reports, etc.? Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Onalytica B2B

MAY 16, 2018

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. The book prior to that The Amazement Revolution I had approximately fifty companies that I represented as role models and case studies throughout the entire book.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” Consider your user base and their devices when creating your next email template—it’ll pay off.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. We want to be spoken with not to.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Online Marketing Institute

JULY 31, 2009

Forrester® is a registered trademark belonging to Forrester Research, Inc. Any use of the Forrester name is subject to Forresters Citation Policy, available at www.forrester.com. All rights reserved.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Sword and the Script | B2B

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. Case in point?

PR 75

PR Trust Marketing Stats B2B Marketing 75

WebMarketCentral

JANUARY 28, 2009

Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. Every vendor will rave about its own products or services, and buyers get that.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Sword and the Script | B2B

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

KoMarketing Associates

JANUARY 28, 2020

Forrester reports that 92 percent of B2B purchases start with search, and B2B buyers are demanding personalized experiences. At the onset of your content marketing program, it will be critical to produce various types of content (blogs, reports, case studies, etc.) to determine what works best with your audience.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162