Sword and the Script | B2B

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Case in point? 34% said ebooks. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable.

PR 76

PR Trust Marketing Stats B2B Marketing 76

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . Modern B2B Buyers and the Big Shift in Behavior. Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Site stats. Although I didn’t include a summary of these, each presentation had a case study that accompanied it. So why is Email Segmentation important anyway? .

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! Patsi Krakoff.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. Here are some stats on different B2B content marketing strategies. 76% of B2B marketers blog, and 73% publish case studies. ( Millennials make 73% of all B2B buying decisions. Nearly two thirds of decision makers are in the 30-40 age range.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

NetLine

NOVEMBER 30, 2023

Educational institutions : Look for research papers, case studies, and articles from universities or research institutions. Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Most will also offer sponsored content options too that can help close any gaps.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Case studies. It is a case study of how Slack helps Sandwich Video Inc., 70% of B2B search queries are made on smartphones. Consideration Stage. Live videos. Pre-recorded videos.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Content4Demand

MAY 5, 2022

These stats grabbed the audience’s attention as Jay Baer , keynote speaker and founder of Convince & Convert, opened his presentation about relevant content, “ The 3 Drawbridges: How to Cross the Moat of B2B Buyers’ Attention, ” at the B2B Marketing Exchange. Total marketing messages skyrocketed by 40% , according to Forrester.

Relevance 52

Relevance Top of Funnel Peer-to-peer Content 52

Navigate the Channel

JUNE 7, 2023

But there are case studies in triumph and many of those involve digital public relations, including some within Fast Company’s examples of success. Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Lead Liaison

MARCH 7, 2018

Look at this stat. According to Forrester Research, they generate 50% more sales ready lead at a lower cost. There is a lot of words in this stat here on the top right in blue. So what I mean by that is maybe somebody downloading a very key document like a brochure or a case study. So email 1.0,

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Hubspot

MAY 23, 2014

In fact, "best in class" marketers ranked blogs as being "most effective" compared with other tactics like case studies, videos, and webinars. Its data visualization blog is my favorite, providing infographics of its turbines, medical imaging equipment, surveys, and stats. 5) Forrester. 3) DealerRefresh.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

Hubspot

SEPTEMBER 7, 2016

Such as whitepapers, case studies, eBooks, buyer guides, videos, webinars, podcasts, infographics, use cases, kits, presentation decks, etc. A Few Eye-Opening Stats From Real Competitive Analyses. 3] Forrester. [4] 4] Forrester. [5] High-Value Content Offers. 1] BIA/Kelsey. [2] 2] Google ZMOT. [3]

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Webbiquity

FEBRUARY 7, 2011

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars.

Social Media 100

Social Media Paid Content Tactics Tips 100

Madison Logic

MARCH 25, 2022

Your messaging here should give clear reasons to choose you over your competitors by using data and stats alongside case studies from existing customers that are similar to the target account. This could be in the form of case studies, white papers, or eBooks that have been personalized to the priorities of each stakeholder.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Online Marketing Institute

OCTOBER 1, 2010

blog comments powered by Disqus About Jeremiah Owyang SF, Silicon Valley Industry Analyst Altimeter Group Columnist for Forbes CMO Network Client Disclosure Policy Categories Advertising Advocacy Aggregation Altimeter Analysis Analyst API Asia Augmented Reality Blogger Dinner Book Review Career Case Study Challenges Citizen Journalism CMO Collaboration (..)

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. As you can see from the stat above, B2B buyers do not rely on a single form of content to gather information. But, what kinds of skills are needed to become a content marketing all-star? Let’s take a look: 1.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Online Marketing Institute

JUNE 22, 2009

They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. B2B marketing is bad communication. Great campaigns and creative.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. link] Dukky Interesting stats here: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? Which do you believe?

Twitter 148

Twitter CRM Business Paid Search Agency 148