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Get Quoted at the Buyer’s Table

Golden Spiral

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews. A Story to Tell. A Statistic to Cite.

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10 Reasons Why Content Marketing Is a B2B Must!

The Mx Group

Forrester ). Recent studies have shown that the cost of hiring a new content marketing team vs. conducting a paid search campaign is 31–41% less per lead at medium- and large-sized businesses. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers.

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The B2B e-commerce trust index: What do buyers really look for?

Sana Commerce

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Case study: Reagecon. Social proof and reference cases. Discover more B2B e-commerce trends and stats. Get your guide.

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The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. The post The Top 10 Stats from 2016 that Show the Importance of Email Marketing appeared first on The Content Standard by Skyword. ” Are you among them?

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The Ultimate 2020 B2B Website Strategy Playbook

SmarkLabs

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. You can put your all into a sales pitch, with all of the stats to back it up. While in some cases, it’s advisable (you’ll be making over the rest of the site, why not?) Do you need a rebrand? Image: Oberlo.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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?What Is the Modern B2B Buying Process?

SnapApp

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . A recent CEB study found that an average of 5.4 Source: HubSpot.com. .

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