Martech

MARCH 10, 2022

a case study, additional zero-touch tactics/assets, etc.) Meaning, what types of e-tailer buyers are present in the ecosystem, and which ones should you be focused on? Some factors to consider: Industry Size of company Volume of goods shipped Product type Fulfillment model Location Revenue potential Country of origin.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

OCTOBER 1, 2014

Each year Forrester asks this question of Executive Buyers worldwide, and the results reflect the Good, the Bad and the Ugly of current sales rep capabilities: > The Good – A majority of buyers ( 62% ) indicate that your vendor sales reps are knowledgeable about your company and products.

Peer-to-peer 40

Peer-to-peer Forrester Training Storytelling 40

The ROI Guy

NOVEMBER 18, 2014

By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision.

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

Metadata

SEPTEMBER 21, 2018

Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. 73 percent of B2B companies report a positive ROI on video marketing. 73 percent of B2B companies report a positive ROI on video marketing. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Metadata

SEPTEMBER 21, 2018

Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. 73 percent of B2B companies report a positive ROI on video marketing. 73 percent of B2B companies report a positive ROI on video marketing. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

The ROI Guy

JULY 9, 2013

Enterprise software remains a bright spot as organizations strive to use software to automate business processes and improve productivity, Emerging investments in mobility, cloud and big data ramping up, but not yet “crossing the chasm” and as such, failing to make up for the growth shortfall.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

the Prospect should not wait to address the issue because they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). According to Forrester, less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

SEPTEMBER 17, 2010

With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. For example, the typical B2B prospect receives an average of 20.3 As a result, buyers now suffer from Information Overload.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Marketing needs to develop content and assessment tools to help sales professionals add value earlier in the sales process, helping to morph current product / solution sales methodologies towards value selling engagements.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. How to Be a Supremely Productive Person: A Chat With John Halamka. Resource Alerts.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. This reality presents a terrific opportunity for B2B marketers. Talking about your products’ features won’t help with that. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Indeed, Forrester surveyed buyers, and they quickly indicated that only 10% of sales reps sell with a value-focused approach - selling with insights, diagnostics, financial justification and value differentiation.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

PathFactory

JUNE 24, 2021

B2B marketers have a major content ROI problem. We churn out one blog post or case study after another, the same as we’ve always done, then push it out in our nurture programs and wait for the MQLs to roll in. Forrester reported that the number of total interactions during the purchase process rose from 17 in 2019 to 27 in 2021.

ROI 52

ROI Top of Funnel Forrester CPO 52

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Then this is the blog post for you. They always do.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Brandpoint

JUNE 7, 2018

Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. Why attend: Some 3,600 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation , AI, etc. Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Heinz Marketing

DECEMBER 31, 2018

We were thrilled this last time to talk to Matt Gorniak , Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products. We talk about the power of reviews in B2B products. How do you convey all these product features to deliver ROI?

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Content4Demand

SEPTEMBER 16, 2020

Tonya began the presentation with a handful of buyer enablement definitions, each with a worthwhile piece of the buyer-enablement puzzle: Gartner says that buyer enablement is “the provisioning of information that supports the completion of critical activities necessary to make a purchase.” ROI calculators seem to be less popular lately.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Kodak also utilizes GrowYourBiz.Kodak.com , their blog where employees share their insights about products and services important to businesses of all sizes.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

The ROI Guy

MAY 4, 2006

Indeed, the growth presents some great opportunities for the savvy IT solution provider. for 2005 – this according to Forrester latest research. But skeptical buyers are equally cautious about vendor provided ROI, and only 17% of buyers we surveyed had a high degree of trust in vendor value assessments.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

SpotMe Blog

SEPTEMBER 22, 2022

That’s why large pharma companies need to focus on strategically boosting HCP engagement to ensure that the billions they spend on medical education events bring a positive ROI. On average, they prefer 5- to 10-minute bitesize case studies”. . For example, before your event, you could use the ‘submit your case’ technique.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. However, buyers are still educating themselves with white papers, case studies, and webinars. Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Approximately 49% of consumers say they use Google to discover new products. Forrester ). Optinmonster). Optinmonster). Marketingsherpa ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Content ROI Statistics. . #14. Blogging Statistics. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). A Powerful Case Study.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. However, anyone searching for these products online would be rerouted to the MailChimp website. There are more case studies and whitepapers out there than there is time to read them. Guest post by Cheryl Joy.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

ClickZ

OCTOBER 16, 2019

Experience management is the discipline of using both X- and O-data to manage and improve the four core experiences of business: customer, employee, product, and brand. Customer experience management can have a tremendous impact on a company’s ROI. Cross-platform survey—Source: Qualtrics.

Case Studies 11

Case Studies Case Study Enterprise Management Studies 11

SnapApp

MAY 4, 2016

Does the customer need a free trial that lets them test drive the product? Do they need a step by step ROI calculation they can show to their internal team members? Forrester. For 43% of B2Bs, the time it takes to go from attraction to conversion has increased--in some cases it has increased by as much as 22%. Gleanster.

Top of Funnel 48

Top of Funnel Marketing Funnels Marketing Management Advertising Agencies 48

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

MAY 19, 2015

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. Improving the productivity of your salespeople should always be part of a growth strategy,” said Jim.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. You can also look for case studies, reviews on sites like Clutch or G2, and ratings. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Performance Measurement.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Webbiquity

AUGUST 2, 2010

And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. 2010 Lead Generation Marketing ROI Study (32 pages). MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

QuanticMind

SEPTEMBER 28, 2016

Some of the greatest challenges to brands at present include attribution, enhanced e-commerce, measuring mobile in-app metrics and how these and other factors directly impact in-store sales and conversions. Another case study involved a beer company that ran SEM ads during and 15 minutes after a competitor’s TV ad for frosty adult beverages.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Convince & Convert

SEPTEMBER 21, 2010

Best to ask on this point as the past makes the present coherent, and we've identified tremendous benefit from tracking past incidents, especially in matters where a company's reputation hangs in the balance, and harsh critics are able to use past transgressions as fuel to the fire. link] Katie Van Domelen Thank you!

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40