The ROI Guy

OCTOBER 1, 2014

Each year Forrester asks this question of Executive Buyers worldwide, and the results reflect the Good, the Bad and the Ugly of current sales rep capabilities: > The Good – A majority of buyers ( 62% ) indicate that your vendor sales reps are knowledgeable about your company and products. <<

Peer-to-peer 40

Peer-to-peer Forrester Training Storytelling 40

LeanData

JUNE 18, 2018

Learn from industry best practices, and case studies and workshops. Over two days, September 25-26th, attendees will have the opportunity to learn from leading executives, influential thought leaders, and esteemed peers about best practices to help them accelerate time to revenue and grow ROI for their respective organizations. “We

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Evolution of demand gen over the past decade. Hey, that’s us!)

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Marketing Insider Group

AUGUST 31, 2020

According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

LeanData

JUNE 18, 2018

Learn from industry best practices, and case studies and workshops. Over two days, September 25-26th, attendees will have the opportunity to learn from leading executives, influential thought leaders, and esteemed peers about best practices to help them accelerate time to revenue and grow ROI for their respective organizations. “We

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Content4Demand

JANUARY 10, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Anyone who imagines they’re alone in the struggle can be encouraged by looking at their peers. A Measured Approach. . . Marketing Performance Metrics 2.0: On With the Webinars.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

SnapApp

JULY 11, 2017

Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . The simple peer review has morphed into a multimedia experience. The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Buyers are in control, and they’re aware of it. . Source: Demandbase.

Buy 70

Buy Process B2B Peer-to-peer 70

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Evolution of demand gen over the past decade. Hey, that’s us!)

Training 48

Training Demand Demand Generation Agencies Planning 48

The ROI Guy

MARCH 20, 2013

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval.

ROI 40

ROI Process Peer-to-peer Best Practices 40

The ROI Guy

NOVEMBER 18, 2014

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Is your 2020 calendar already filling up? I’ll also be speaking at a number of these events.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 30, 2011

However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal. However, continued economic uncertainty will make this desire hard to fulfill.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

The ROI Guy

NOVEMBER 29, 2010

Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Comparing the prospect’s issues and shortfalls to their peer’s practices at this stage can often add a prioritization and peer pressure that is essential to getting “do nothing” buyers moving.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The ROI Guy

SEPTEMBER 17, 2010

Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. These new channels have made it easier than ever for marketers to reach out to prospects, and marketers are certainly taking advantage of the available efficiency.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. growth forecasts. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

JANUARY 8, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and that over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JULY 9, 2013

Sometimes you don’t want to be right, and this is one of those times. To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. growth were lowered to 1.2% by mid-year). growth were lowered to 1.2% by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JUNE 27, 2008

A Peer-Advisory Service and Professional Association for CIOs. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis. « Virtualization. Space Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

OCTOBER 31, 2011

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. of total IT time is spent on vendor management and procurement.

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

Heinz Marketing

DECEMBER 31, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. We talk about the power of reviews in B2B products. I want to give a huge shout out to today’s sponsor, MailTag.io. MailTag.io Matt: Yeah, likewise.

Top of Funnel 67

Top of Funnel Budget Programs Peer-to-peer B2B Sales 67

Content4Demand

SEPTEMBER 16, 2020

Even prior to the pandemic, the annual Content Preferences Study from Demand Gen Report found that 67% of buyers are relying on content more than they did last year to research and inform their purchase decisions. Buyer enablement content has become even more valuable now that much of the world has pressed “pause” on large in-person events.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The impact?

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Buyers of B2B software want published pricing.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Sword and the Script | B2B

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Just 27% said most vendors are honest most of the time.

PR 76

PR Trust Marketing Stats B2B Marketing 76

SpotMe Blog

SEPTEMBER 22, 2022

HCP engagement is a top priority for all pharma enterprises due to a drastic change in HCP needs and expectations. How do we know? 50% of our event platform customers are from the life science industry. We have 10+ years’ experience in the medical education event field. We’ve been a Veeva silver technology partner for 2+ years.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 Without getting into all of the math, responses from 290 of the nearly 600 B2B marketers who attended the event series point to the potential for somewhere in the range of 70 to 75% net increase in total adoption of marketing automation technology in 2010.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Content4Demand

MAY 5, 2022

Total marketing messages skyrocketed by 40% , according to Forrester. When Jay pulled up an example to illustrate best practices for doing just that, I was delighted to see Content4Demand’s own work plastered across his screen: the interactive case study portfolio we created for BMC Software. The uncertainty we experienced.

Relevance 52

Relevance Top of Funnel Peer-to-peer Content 52

Valasys

DECEMBER 10, 2018

According to Forrester, a marketer that is passionate about their customers is three times more likely to cultivate consumer advocates than marketers who don’t pay that close attention. A B2B prospect looks to the opinions of their peers and colleagues when searching for information on a vendor’s services. Creating Brand Advocates.

Enterprise Management 58

Enterprise Management Marketing Management Planning Word of Mouth 58

Content4Demand

JANUARY 7, 2020

Forrester Principal Analyst Ryan Hart talks about this in The Use of Behavioral Science Has Moved Beyond Marketing. In fact, a Gallup report titled The Next Discipline: Applying Behavioral Economics to Drive Growth and Profitability notes that some believe as much as 70% of our economic decision-making is emotional and only 30% is rational.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

SpotMe Blog

JUNE 16, 2023

In this article, we’ll explore the HCP engagement strategies and solutions that are poised to be the most effective this year based on recent surveys, case studies, and insights from leading life science and pharma experts. You know how hard it is to get HCPs to pay attention these days. What are HCP engagement platforms?

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

Buzz Marketing for Technology

JUNE 27, 2008

); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . But we all know it's not.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91