Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

Paid Search Agency 311

Paid Search Agency Content Marketing Companies Case Study 311

Convert

NOVEMBER 2, 2022

Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. It was quickly apparent that many users were unhappy that the app didn’t work for under 18’s. H&M : Ran four major campaigns that each featured difference celebrity spokespeople. Do these case studies convince you of the value of social media monitoring?

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Webbiquity

APRIL 30, 2024

Content Authenticity Statement About 70% of this blog post was human generated. Use relevant keywords and phrases that align with user queries and add those keywords in all key areas for on-page SEO. But also optimize case studies and, if your company has offices in multiple cities, your individual city pages.

Marketing AI 177

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 177

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Google never took SEOs into account when designing for the user. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps.

Case Studies 73

Case Studies Case Study Studies SEO 73

Scoop.it

MARCH 1, 2022

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. You can see user-generated content all over the Web in many types: Social media posts, videos, reviews and testimonials, articles and posts on blog sites , etc. Which type is best for you? 1 Social Media Content.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Generation 77

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products.

Paid Content 349

Paid Content Social Marketing Paid Search Agency Advertising Agencies 349

Huptech Web

DECEMBER 2, 2022

What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)? Table Of Contents. Introduction. Wrapping Up.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Huptech Web

OCTOBER 6, 2023

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. As a reminder, first-party data comprises the behavioral data of users as they interact with your owned online properties. Contextual advertising requires no cookies or private user information.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

DECEMBER 18, 2023

At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template. You evaluate the features and benefits and then consider how these can fit into consumer needs.

Marketing Strategy 214

Marketing Strategy Marketing & Strategy Work Management Product 214

Marketing Insider Group

SEPTEMBER 16, 2020

Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments. (By Tease Upcoming Products .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Trade Press Services

MAY 13, 2024

An effective demonstration video highlights key features, benefits, and real-world applications. Customer Testimonials and Case Studies By offering first-hand accounts of satisfied customers, video testimonials build trust and credibility. Case studies take testimonials a step further. Still, quality matters.

Video Marketing 85

Video Marketing B2B Marketing B2B Thought Leadership Work Management 85

Marketing Insider Group

AUGUST 15, 2023

And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. A recent study shows that companies publishing at least 4 blog posts per week saw 3.5 They can help you generate ideas, organize your content, optimize your SEO, and even automate the publishing process.

SEO 220

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 220

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. Post high-quality photos and videos of your rooms, amenities, and unique features.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Ambal's Amusings

SEPTEMBER 10, 2009

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. All case studies are not created equally. Why are some case studies more effective than others? Why are some case studies more effective than others?

Case Studies 100

Case Studies Case Study Studies Work Management 100

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Retargeting ads always have to adapt based on user sentiment. With a smart platform working for you, you can expect to redirect users back to your site for conversion. Retargeting works.

Marketing AI 300

Marketing AI A/B testing Tools Lead Scoring 300

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 159

Social Media SEO Cost Per Click Media 159

Marketing Insider Group

MARCH 24, 2021

Her legendary Polaroid commercials, featuring a couple of well-known actors, worked the product’s selling points into the actors’ playful banter. Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. Now don’t get me wrong.

Branding 345

Branding Brand Identity Advertising Agencies Content 345

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? Placement: The location of your CTA needs to consider the user experience of the channel it’s on. Or are we engaging with well-nurtured leads who are ready for a demo?

Lead Generation 358

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 358

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! 2017 - Sept. 4) Updating and optimizing existing content.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Contently

FEBRUARY 8, 2022

Oh, we should talk about all of these totally awesome product features!” Customers understand products as the end user, not as the designer or product developer. This gives them the ability to market products to other users better than you can. I can hear it now. “Oh, It’s not just Tesla. You show up in the SERP.

Storytelling 217

Storytelling Branding Brand Identity Word of Mouth 217

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. 80% of all videos created in 2021 were used-generated. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. As you browse our website, you’ll see customer testimonials featured everywhere. Keep an eye on 3rd party sites and social media: Monitor other websites to find users who are talking positively about your product or service. Use Both Email Automation & Direct Asks 2.

Ideal Customer Profiles 74

Ideal Customer Profiles Tips Case Study Case Studies 74

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 126

B2B Marketing B2B Planning Brand Identity 126

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 110

Paid Search Agency Advertising Agencies Ad Agencies Work Management 110

ClickZ

FEBRUARY 8, 2021

Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration. Here’s a closer look at how each feature works. Product data feed management : Channable optimizes and organizes data feed management through automation.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. ChatGPT currently has two versions available to users.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

SalesGrape

OCTOBER 9, 2023

Example: A recent study conducted by SalesStaff revealed that 80% of decision-makers are more likely to engage with a company if they receive personalized communication rather than generic mass emails or automated messages. This real-time interaction helps determine whether a lead is genuinely interested or just casually browsing.

Telemarketing 85

Telemarketing B2B Marketing Budget Programs B2B 85

ClickZ

SEPTEMBER 12, 2019

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. Curalate helped S’well turn Instagram into a revenue-driver by using user-generated photos of S’well bottles taken from Instagram and pulling them onto the brand’s website.

User-Generated Content 69

User-Generated Content Generation eCommerce Content 69

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. Once again, user-generated content from employees carries weight here too. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Whether it’s persona research , feature releases, internal/external presentations, or a new product launch, the two teams are tied to each other.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

ClickDimensions

JUNE 3, 2019

As you plan your content marketing initiatives, consider how you can incorporate those satisfied customers into your content to generate interest and increase social proof. Case studies. An oldie, but a goodie, case studies are an effective way to incorporate your customers into your marketing content.

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Identifying Your Key User Personas Start by defining the different types of users who visit your website.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52