Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. PR vs. demand generation ). B2B marketing is becoming hyper-focused on targeting messaging into specific accounts.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

KoMarketing Associates

NOVEMBER 9, 2017

It could be that the content was interesting, but presented in the wrong format (for example, the content might have worked as a short video, but a longer form case study didn’t pull in results). “Knowing how to eliminate biases (through methods such as A/B testing) is critical. ABOUT SUSAN THOMAS.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

FEBRUARY 9, 2016

It’s an asset in PR kits developed to promote new product launches. Brand Differentiation – Why Buy? Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. PR videos can make them aware. Case Study.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success. The book is a good introduction to the role of social media marketing and PR.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

FEBRUARY 17, 2017

Janessa Lantz , Principal Content Marketing Strategist, ThinkGrowth.org : Differentiation is the most important and least talked about marketing principle. And she has the case studies to show you how to do it.". Read This Book If You: Want to improve your general PR knowledge and skills.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Liveintent

AUGUST 9, 2022

Differentiate from the competition and remain top-of-mind. more likely to recommend them to friends and family 6X more likely to stand up for the company in the event of a PR mishap. To help, we’ll share some inspiration from these successful brand awareness campaign case studies. Gather valuable audience data.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Paul Gillin

JANUARY 24, 2013

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Golden Spiral

NOVEMBER 20, 2018

Improved public relations: We all know how important PR is to growing technology companies — and thought leadership can help. Being able to answer the “why” and “how” is what will differentiate you from your competitors and make you a true thought leader in your space. Your approach to content needs to follow suit.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

Bluetext

JULY 16, 2019

Cybersecurity firms must now pivot their attention toward marketing efforts to further differentiate their products and services from competitors. Proper PR Prep. A skilled cybersecurity marketing agency with PR services will craft the right messaging that walks the line between reassurance and realism.

Marketing Agencies 1 20

Marketing Agencies 1 Paid Search Agency Advertising Agencies Ad Agencies 20

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Oh, that's part of our digital practice.&# Wouldn't you agree?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Outbrain

DECEMBER 28, 2021

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. Brand differentiation. In saturated marketplaces, brand differentiation is the key to standing out and beating the competition. There are countless brands in the world today.

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

Sword and the Script | B2B

NOVEMBER 14, 2023

Differentiating content, requires saying different things Too many companies look to their competition for marketing cues. Need an extra pair of B2B marketing and PR hands? Hire a B2B marketing and PR consultant who can think strategically and execute effectively. Of course, it wasn’t. Click To Tweet 3.

Marketing Budget Creation 120

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 120

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In PR, measurement has always been a finger in the wind exercise. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Content Standard

MAY 8, 2018

They analyzed 500 digital-era case studies of marketing campaigns in recent years to present a modern picture of how recent trends in marketing are impacting results. Providing high-quality, rich content is a fundamental way to stand out and makes the lives of your digital PR and outreach teams so much easier.”

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog.

Copywriting 28

Copywriting Business Paid Search Agency Buyer Personas 28

Hubspot

APRIL 8, 2013

Inbound agencies must be their own best case study -- but more on this in a later step.). In other words, be your own best case study. Acting as your own best case study will make the impact you''re promising seem attainable, and grounded in reality. Paul Roetzer, CEO and Founder, PR 20/20.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Bluetext

APRIL 23, 2021

By that, he means there isn’t this single, monolithic entity you can build B2G PR and B2G Marketing campaigns around. . In my last blog post I looked at B2G PR and Marketing strategies for government contractors involved in M&A activity. PR during this time should also call out clear differentiators relative to competitors.

PR 26

PR Enterprise Management Work Management Marketing Management 26

Content Standard

JUNE 23, 2016

A good start, but speed and clear differentiation still needed improvement. For example, equip your PR and communications team during events so they can leverage mass audience and increase reach and exposure. According to a StoryUP case study, the average percentage viewed was 28.81 VR video, for StoryUP, is the answer.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

SnapApp

APRIL 4, 2018

Awareness stage webinar vs Consideration case study). SEMrush | PR & Content Producer. . . Note: To qualify a lead and differentiate it from an average one, we set a few parameters at the start of the campaign. The above should be sliced by lead segmentations, including job title/personas, industry, etc.,

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 15, 2021

Differentiating your brand with that of competitors, especially those who may not be willing to take a stand or acknowledge certain truths in the industry. If you feel confident about your brand, your PR team, and your position on an issue, you can take a controversial stance on a popular topic.

Sales Management 101

Sales Management Paid Search Agency Dwell Buyer Personas 101

Directive Agency

FEBRUARY 4, 2022

For every piece of content, technical SEO tweak, and digital PR effort you need to ask yourself, “Is the internet a better place because of this new or newly visible content?”. In order to stand out in a sea of competitors and truly differentiate yourself , your content needs to be both uniquely valuable, worth revisiting, and shareable.

SEO 52

SEO Ideal Customer Profiles Top of Funnel Marketing & Strategy 52

Heinz Marketing

FEBRUARY 5, 2018

We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). And another thing I want to spend some time talking about today is just how G2 Crowd has been really, really smart about leveraging some of that content for PR purposes. And you’ve been getting a lot of PR for that.

Sales Management 55

Sales Management Top of Funnel Enterprise Management Work Management 55

B2B Digital Marketer

MAY 6, 2021

True differentiation has to lie within the company, and everybody in the company has to believe in that. Stand-out marketing is all about being differentiated and distinguished by your customers. 16:51 – The difference between differentiation and distinctiveness. 10:21 – The VALUE Framework.

Work Management 52

Work Management Planning Marketing Management Marketing Budget 52

Webbiquity

DECEMBER 14, 2017

Newsletters may include product news, product features, PR stories, blog posts, promotions, customer case studies, or even an upcoming event. Newsletters give online businesses an opportunity to demonstrate authority, expertise, and competitive differentiation. Promote one-at-a-time. Test your content.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Content Standard

OCTOBER 17, 2018

Surely these marketers exist on a different plane to the rest of us, wrestling with long lead times and tricky approval processes, unable to get a good named case study because such-and-such company (or country!) “Few companies give out their top company secrets in their PR, and in cybersecurity that’s just as important.

Planning 72

Planning Storytelling Work Management Marketing Management 72

Contently

JULY 30, 2018

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. As for article formats, we’ve had success with “3-minute case studies” that provide quick how-tos and “expert forums” that invite influencers to discuss and debate controversial data.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

Convince & Convert

OCTOBER 19, 2015

Ask any journalist her biggest pet peeve when dealing with brands, and she’ll probably tell you it’s PR teams’ spammy emails. We live in an increasingly sophisticated marketing world, but many PR and marketing departments still think a mass-emailed press release will earn them media mentions and industry credibility. Case Studies.

Top of Funnel 157

Top of Funnel Conversion Case Study Case Studies 157

Content Marketing Institute

DECEMBER 6, 2018

A technology upgrade helped Anthem improve the visitor site experience by providing content recommendations based on the visitor’s interests and behavior rather than only on the currently viewed content topic, according to Lauren Cranston, PR and social media specialist at Skyword. Click To Tweet. 102% growth in search views. Register today.

Top of Funnel 103

Top of Funnel Content Marketing FAQ Lead Ranking 103

SalesIntel

MAY 3, 2022

Social proof is everywhere, from that busy café everyone is lining up in front of to grab a latte to companies who pay serious money for PR articles regarding their high stock prices. But you also want to find unique selling points that differentiate you from the competition. Case studies that include statistics and ROI numbers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Marketing 52

Single Grain

AUGUST 17, 2021

Primary responsibilities include market research, PR and brand management, pricing management, and marketing communications. This role also works with creatives such as writers, designers and developers, and may even do some writing themselves (such as pen a marketing case study) in order to achieve the goal of the marketing strategies.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Contently

JULY 30, 2018

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. As for article formats, we’ve had success with “3-minute case studies” that provide quick how-tos and “expert forums” that invite influencers to discuss and debate controversial data.

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). What’s a Facebook fan worth? June 30, 2010. Bob Scheier ( @BobScheier ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. The simplicity is definitely a key differentiator. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

ClearVoice

MAY 6, 2019

Meredith Hoffa , who edits the online magazine of a popular mom’s humor brand, always gives a few differentiators between her website’s POV and other similar sites out there. “I For case studies, a key element of a brief would be the brand style and language. This helps the writer know what tone and approach to take.

Top of Funnel 89

Top of Funnel Paid Search Agency Advertising Agencies Guidelines 89

Webbiquity

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. 10 things you should never say to a social media manager by PR Daily. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. How are social media marketing best practices evolving?

Social Media 100

Social Media Social Marketing Work Management Media 100