The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. You can follow any responses to this entry through the RSS 2.0 Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). His deck is one of the best I have seen on wiki adoption with some concrete use cases and recommendations on how to get started!

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

NuSpark Consulting

JULY 15, 2011

From there, the lead generation plan is developed, followed by lead nurturing. If during our initial discovery efforts we find additional market research is needed, we will recommend that. Again, if marketing research is needed, we’ll address that accordingly. white papers, case studies, website copy, videos, podcasts, blogs).

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

From there, the lead generation plan is developed, followed by lead nurturing. If during our initial discovery efforts we find additional market research is needed, we will recommend that. Again, if marketing research is needed, we’ll address that accordingly. white papers, case studies, website copy, videos, podcasts, blogs).

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

OCTOBER 31, 2010

Find online buddies who are having fun with the tool : It may not be your idea of giggles, but you still need to develop an educated opinion on why the tool is attracting attention, anyway. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. You can follow any responses to this entry through the RSS 2.0 How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? The biggest struggle for me is getting buy-in from the upper management on making a big expenditure on something like community or forum development. Do you have any strategies for this?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Hubspot

MARCH 23, 2015

I recommend bookmarking this page so you can refer to it later, or adding these blogs to your RSS feeds. Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ". Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Audience Development. Digital audience developers and executives discuss their favorites. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. No stack of case studies or conference road trips will do it, either.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Great insight.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

APRIL 27, 2012

Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter). The RSS feed is: [link]. Some people know you, many people on the podcast of course know you for your work in the social media research area.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Savanta

JANUARY 13, 2012

Five reasons to develop a thought leadership strategy. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. What about case studies? Develop a separate brand for your thought leadership programme and a micro-site to call home. .

Thought Leadership 120

Thought Leadership B2B Thought Leadership RSS Buying Cycle 120

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.].

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

MARCH 30, 2011

Curation lets marketers focus on original masterpieces : The biggest barrier to curation adoption is creating original content ; 79 percent of non-curators found this the biggest challenge, while only 67 percent of curators felt the same—likely due to the time that curation frees to focus on developing original material.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

JUNE 21, 2012

The RSS feed is: [link]. I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level.

Work Management 119

Work Management Marketing Management Stats Social Media 119

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? How will you defend your marketing plan? I’m sure you’re not. But I’ll cheerfully wager that some of you have, at one point, been confused for one.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Twitter Twitter is one of the first social networks businesses start with. As a result, one of Twitter’s main uses for marketers is curation.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Webbiquity

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to analyst (industry and/or financial) research and coverage. •

Ad Building 100

Ad Building PR Press B2B Thought Leadership 100

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? 2) Get more visibility for your blog with an RSS feed. Let's learn how!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28