Parse.ly

DECEMBER 15, 2022

That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly Before we dive into our own top content, we want to showcase incredible pieces from our customers. Read the HelloFresh case study. Read the Bloomberg case study. Read the Gannett case study.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. For example, create an FAQ section or a resource hub on your finance website.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bluetext

SEPTEMBER 29, 2023

Regularly publish insightful content, participate in industry discussions, and showcase your expertise. This not only demonstrates credibility but also attracts an audience seeking reliable information. Leverage Customer Testimonials Nothing speaks louder than satisfied customers.

Trust Marketing 32

Trust Marketing Marketing & Strategy Marketing Strategy Ad Building 32

Navigate the Channel

JULY 21, 2023

According to published reports, Apple’s media spend was estimated at $1.8 He believed advertising was a core part of building a brand, selling products and creating an entire customer experience. Content should be authentic, informative, and aligned with the brand’s identity and values.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

KoMarketing Associates

DECEMBER 10, 2015

Customer Service Communication. Customer service communication is a great place to start. B2B marketers should check out the ticket queue, FAQ section, or even a customer service forum to see if there are any repeated questions that could be answered in a blog post. Case Studies / Customer Stories.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Tomorrow People

OCTOBER 3, 2017

You need to understand your ideal customer for each piece of content. Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits. Venture Beat.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

SmartBug Media

AUGUST 19, 2021

According to HubSpot, “ Buyer personas are semi-fictional representations of your ideal customers based on data and research.” A good place to start is looking at how your current customers found you and why they chose you by going directly to the source. Bonus Strategy: Monthly Mini-Campaigns. Do you need a new time or subject matter?

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

LeadSquared

JANUARY 28, 2015

For instance, if you offer a course in one particular category, like GMAT, and you publish articles around that, like news articles – that will get you some traction because people would be searching for that kind of stuff in the peak time. Are case studies a good way to connect with readers? Question 3. Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Customer testimonial videos.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Go Beyond SEO

JANUARY 25, 2024

Believe us, in the interwoven world of search engines, where each click is a potential customer, underestimating the potency of a well-strategized SEO campaign is a risk we’re not willing to take. Authentic case studies and stats underline the efficacy of SEO. FAQ What exactly are SEO services?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. Unlike a stagnant website that rarely changes, a blog allows you to update your platform with new information, insights, and updates regularly. It goes beyond the static nature of websites and transforms your digital presence into a dynamic, engaging, and informative platform.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

BenchmarkONE

JANUARY 12, 2022

Countless research studies have proven that businesses that connect with their customers on a more personal level are much more successful than competitors that don’t. You have to tap into the customer journey and how content plays a part within it. . Case studies. What Is a Sales Funnel? Consideration.

Top of Funnel 65

Top of Funnel High Quality Lead Funnel Advertising Work Management 65

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. Analyzing Company Websites for Key Information Company overview: Understand the company’s mission, vision, products or services offered, and target markets.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

BenchmarkONE

MAY 8, 2019

Use this information to structure your website and content in a way that guides visitors along a path to conversion. Defining your content marketing goals is the first step toward guiding website visitors along the customer journey. Align Content With the Customer Journey. Nurture Leads into Customers Through Email Marketing.

Top of Funnel 88

Top of Funnel Work Management Marketing Management Conversion 88

Ledger Bennett

DECEMBER 30, 2020

Safety is of course one reason for this, but self-service and remote interactions have made it easier for buyers to get information, place orders, arrange service and significantly reduce travel expenses. WEBINARS – offer valuable information through an educational approach that demonstrates authority.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

nDash

NOVEMBER 4, 2021

Medium: You have options on Medium – you can publish on your account, start a publication, contribute to an existing publication, or any combination of these options. Case studies. Guest posting: Break into a niche or industry by guest posting on a blog that’s willing to give you a byline. Networking. Whitepapers.

Guidelines 52

Guidelines Advertising Mediums FAQ Case Studies 52

Online Marketing Institute

AUGUST 7, 2018

Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward with customers. Also, publishing positive news about your brand is a snap because you manage these platforms yourself.

Social Media 52

Social Media Work Management Marketing Management Class 52

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Online Marketing Institute

AUGUST 21, 2018

When you write informative articles on someone else’s blog or website, you increase their readership base. However, this also works on your side by exposing your content to readers who will engage with your content and regard you as a go-to person for information they need. Traffic can explode from a good solid guest blog.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

ClearVoice

JUNE 11, 2020

Customer story. Rev: Customer story with Home Depot. But in the customer stories published by Rev (a provider of transcriptions, captions and subtitles), middle-of-funnel corporate consumers quickly realize nearly any brand could utilize these services. The page overall feels genuinely informative and helpful.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Content4Demand

DECEMBER 27, 2018

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. LinkedIn has partnered with Edelman for the past two years to uncover how B2B organizations can leverage thought leadership to drive growth and sustain customer relationships.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. You have to convey some basic information here. Make sure your proposed solution is customized to the client's needs.

Template 69

Template CMS Development Examples Marketing Proposals 69

nDash

JULY 19, 2022

When it comes to creating content that inspires action and gets results, customer case studies check all the boxes. Case studies detail how your company solved a specific problem. A case study brings two powerful elements together–demonstrated expertise and storytelling. Validate Customers.

Case Studies 52

Case Studies Case Study Studies Ideal Customer Profiles 52

Ambal's Amusings

JANUARY 31, 2011

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? Page 6 – Concluding Summary/Call to Action Information. White Paper FAQ Brief answers to 20 fundamental questions on white papers.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Webbiquity

AUGUST 30, 2023

Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story. What is the customer lifecycle?

Ideal Customer Profiles 253

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 253

Varicent

APRIL 20, 2017

This is a guest post from Bruce McKenzie from Business Information Graphics Account-based marketing works on building relationships within key accounts. Figure out who are your best-fit customers; who would benefit most from your product or service? Not just video — case studies, graphics, landing pages, email, social media.

Account Based Marketing 40

Account Based Marketing Top of Funnel Conversion Demand 40

Ambal's Amusings

DECEMBER 3, 2009

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Inbox Insight

MARCH 27, 2018

It’s fundamentally because of a change in customer behaviour. This in turn has created an expectation that these professionals should be able to find the information they need, when they want it. Your customers are confronted with too much content to ever read everything. Convert some customers? Why is that?

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. It can empower you to educate, attract, and convert prospects into leads and loyal customers. You can collect two types of intent data to inform your efforts: internal and external. Source: HubSpot. Internal Buyer Intent Data.

Buyer Intent 357

Buyer Intent Top of Funnel Intent Marketing AI 357

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Hubspot

MARCH 16, 2012

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. In short, yes, there are plenty of other ways to house content on your website (and if you're a HubSpot customer, making an addition to your navigation is simple)!

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28