Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Grow your social proof with case studies. Quick Takeaways. Image Source.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Marketing Insider Group

AUGUST 26, 2020

Provide information our audience can’t find elsewhere. Remember, even though we use information and advice to build trust, our ultimate goal is to bring value to our business. Use Case Studies of Similar Companies. After all, what’s the ultimate goal of content marketing? Converting browsers to buyers, of course.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. TripAdvisor.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Content such as “New Study Finds More Than Half of U.S.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. For instance, when a customer completes a survey, the results are zero-party data. Contextual advertising requires no cookies or private user information. Unfamiliar with zero-party data?

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. The analysis also informs what type of posts lead to conversions and sales. These platforms work in three ways: Analyzing existing content to see what works and converts customers.

Marketing AI 326

Marketing AI A/B testing Tools Lead Scoring 326

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Build human connections with relatable content using a variety of tactics.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Marketing Insider Group

JANUARY 13, 2021

Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. In addition to the organic search results about your brand, customers will also be looking at your Google My Business (GMB) profile with reviews. Turn a Customer Failure into a Lessons Learned Piece of Content.

Marketing Management 340

Marketing Management Content Marketing Planning Content 340

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. But if it’s not shareable, you’re diminishing your efforts.

Social Media 154

Social Media SEO Cost Per Click Media 154

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Is there key information missing from this article? Publishing Too Little Content or Too Infrequently.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Many companies put some basic information about their company on their LinkedIn page and leave it at that. If this is the case for your business, you’re missing out on a huge opportunity. Communicating with customers and clients.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. . This section provides background information about your history, mission, values, and why you do what you do. Media assets.

Press 130

Press Personalization Brand Identity Branding 130

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This can be said about almost any industry, but healthcare is especially bad. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Webbiquity

APRIL 5, 2023

Affiliate sales support independent publishing. Read reviews and case studies from similar businesses to see how the system has worked for them. By evaluating the ROI of a DAM solution, you can ensure that you are making an informed decision that aligns with your organization’s goals and objectives.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Tiecas

MARCH 11, 2024

I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. Prospective customers in your niche have seen it all before. These essential questions are not simply a marketing exercise. Easy-to-find downloads show you value their time.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. An ideal client profile should inform teams about potential clients that would make good prospects, as well as which ones aren’t. What information is relevant to the client/agency relationship?

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Marketing Insider Group

SEPTEMBER 29, 2020

As well as covering the latest news and helpful information in areas such as legislation and taxes, the ADP blog covers more “human” topics such as the importance of empathy in leadership and creating meaningful connections with employees while working remotely. Breakthroughs by Pfizer. Its design and logo look professional but not corporate.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. You may be reassessing them and finding that new platforms are attractive to your customers.

Paid Content 319

Paid Content Customer Surveys Marketing Budget Paid Search Agency 319

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. The data on your content marketing efforts should inform what you do next.

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Mismatched Content Type Priorities.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Hubspot

FEBRUARY 1, 2017

Earning the trust of prospective customers can be a struggle. One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. 1) Find the Right Case Study Candidate.

Case Studies 36

Case Studies Case Study Studies Template 36

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter?

Media 95

Media Brand Identity Branding Storytelling 95

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. A great example of this is a case study from St.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ClearVoice

SEPTEMBER 22, 2023

To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. AI-based healthcare information Data shows that AI technology reduces 86% of provider mistakes , saving 250,000 lives annually. Where there’s a lack of or void, fill it!

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Convince & Convert

FEBRUARY 17, 2013

It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. What if you decided to inform, rather than promote? Well, the same is true for marketing: If you sell something, you make a customer today; if you help someone, you make a customer for life.

Marketing & Strategy 150

Marketing & Strategy Marketing Strategy Paid Search Agency Cross-Selling 150