Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Stephanie Tilton. Get Customers.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Walker Sands

JULY 16, 2019

Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates. So, it’s imperative to begin the process by having sales and marketing work together and agree upon granular-level goals for each targeted customer.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

The Point

MARCH 29, 2012

Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Offer downloadable content. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. How can they do this with limited content marketing assets? What can they do?

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Presenters of Inbound Conference.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This webinar had over 1300 marketers register to learn about lead nurturing from Sergio Balegno, Sr.

Lead Nurturing 48

Lead Nurturing ROI Leads Lead 48

Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

TrustRadius Marketing

NOVEMBER 14, 2019

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”. When it comes to content and marketing automation I tell people to consider the following: Use quality over quantity —You can effectively start your journey into marketing automation with just a few key pieces of content.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. He discusses best practices for elements such as linking, drop down menus, content and tabs in order to improve customer experience on websites. The New Rules of Sales Enablement.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Only B2B

MARCH 13, 2020

Not all leads are at the same stage. Some are just visiting (leads), some know their problems (MQLs) and some are considering your product or service as a solution to their problems (SQLs). Lead Nurturing. Marketing Qualified Leads are in their early phase of buyer journey. How to qualify a lead as MQL or SQL?

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

MAY 11, 2011

When dissatisfied customers come knocking, do you shy away from the work it takes to not just resolve the situation but to make lemonade from those lemons, or do you look the other way and hope for a bucketful of new leads to even out the playing field? Are you leveraging white papers and webinars?

Lead Generation 48

Lead Generation Generation Leads Lead 48

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Qualify/Score.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

ClearVoice

OCTOBER 27, 2023

B2B SEO is well-suited for attracting high-quality leads and fortifying your brand’s credibility regardless of your industry, product, or service. Sales Cycle B2B SEO: In the B2B space, the sales cycle tends to be longer and more complex. B2C SEO: In B2C, the sales cycle is typically shorter.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Huptech Web

OCTOBER 27, 2023

Table Of Contents Introduction Strategy We Keep Talking About – Gated Content! Which One Should I Choose – Gated or Ungated Content? Examples of Gated Content in eCommerce But, What is the Right Time to Gate Content? Strategy We Keep Talking About – Gated Content! So how does it work?

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

SmartBug Media

DECEMBER 17, 2019

Converting visitors into leads is the first step in creating a relationship between your company and a potential customer — and everything you need to know about what landing pages are and how they work is right here. A landing page is a page on your site that is designed to convert visitors into leads. What is a Landing Page.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. From sales funnel to lifecycle marketing: a (brief) history. The sales funnel aligns with that approach. Bold statement?

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

ClearVoice

AUGUST 8, 2019

Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ). What makes good TOFU content? Lists and how-tos can be great TOFU content.

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

KoMarketing Associates

APRIL 19, 2016

Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

ClearVoice

OCTOBER 28, 2019

What are some new and engaging ways to boost your content marketing efforts that skyrocket conversion rates? I’ve also been using “gated content” as a lead generation tool, and sadly, often only see a 3 percent or 4 percent conversion rate. What are the non-traditional options for content-gated lead generation?

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

SmartBug Media

JULY 25, 2019

According to HubSpot’s State of Inbound 2018 report , just 26 percent of respondents operate under a marketing and sales service level agreement (SLA). Sometimes it seems like sales and marketing departments are boxing each other into a corner. White papers. SaaS doesn’t sell itself—you need marketing to tell a story.

Buyer Personas 88

Buyer Personas Marketing Automation Services Thought Leadership Marketing & Strategy 88

Adobe Experience Cloud Blog

AUGUST 15, 2017

Are you tired of the ups and downs of sales? Sales leaders’ lack of clarity around what drives sales performance is partially due to a large number of variables, both in their business and in the market, that affect conversion rates. That’s what sales enablement is all about. A Proven Sales Process.

Work Management 134

Work Management Marketing Management Marketing Automation Services Buying Cycle 134

KoMarketing Associates

JULY 14, 2015

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Each of these visits and interactions with the brand builds awareness among the customer base.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

Albacross

APRIL 24, 2019

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? What Is A Lead. Why Lead Generation Is Important.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. It’s time to connect your content efforts to real results. Align Sales and Marketing. Improve It.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Atomic Reach

NOVEMBER 9, 2018

For the past decade, content marketing has become all the rage, and with good reason. It allows businesses to transform from nameless enterprises looking to make a sale to organizations that want to add value to customers by providing valuable content. What is Content Marketing? Why the Rise in Content Marketing?

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Strategy 85

SmartBug Media

NOVEMBER 15, 2019

Inbound marketing is an essential piece of that puzzle as a technique for drawing customers to products and services via content marketing, social media, search engine optimization, and more. While that prediction did come to fruition, as indicated by the prolific success of inbound marketing , distribution is the queen of content’s kingdom.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. Read Part 1: Lead Generation and Nurture.). Here are our top 7 tips for getting the most value from your content marketing during an economic downturn: 1. Plan your Content. Know your Audience.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Vidyard

JANUARY 5, 2017

Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85