Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. The post 3 Steps to Building an Employee Advocacy Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Digging into the results publicized in these case studies, what does B2B success look like? New customers.

Social Media 100

Social Media Media Case Study Case Studies 100

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. The post 5 Ways AI Can Help Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tell me your thoughts in the comments.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. To implement inbound successfully, it often requires you to create a lot of relevant content and produce it consistently.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Walker Sands

JULY 16, 2019

Step one is to audit your existing content – from landing pages and blogs to case studies and print collateral. To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

The Point

FEBRUARY 14, 2012

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Lead Nurturing 100

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Win.").

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

The Point

MARCH 29, 2012

One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms. A simple text link will do the trick: White Paper: 5 Keys to. Increased Developer Productivity.

RSS 100

RSS Paper Case Study Case Studies 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Click and download FREE eBook from Marketo and ClickDocuments. We asked Stephanie Tilton "What are key marketing trends and predictions for 2010?

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. They begin in most cases with some basic online research, which is why web presence optimization has become so critical.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Unfortunately, they only have enough money for one white paper to be written, created and produced.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” And with any live events, I’m making sure I come out to any case studies, and hands-on sessions so I can see the tactics that marketers are using.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

i.e. downloading a white paper, therefore becoming an inquiry. To learn more about how digital marketing boosts B2B marketing ROI, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Next, dive into analytics to determine what visitors from Facebook are doing on your website.

RSS 48

RSS Marketo Correlation Paper 48

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. How do you nurture leads?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

TrustRadius Marketing

NOVEMBER 14, 2019

For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Marketo plays a central role in our company and we integrate with several other Adobe products.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. Analyst at MarketingSherpa Research Group and Jon Miller, VP of Marketing at Marketo and had a section dedicated completely to ROI.

Lead Nurturing 48

Lead Nurturing ROI Leads Lead 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Vidyard

FEBRUARY 4, 2014

If you notice Lily watched a series of four of your videos and opted to give her email address to view the case study video, then not only is she interested, but you should follow up with some targeted content matching her specific product interests right away. It’s win-win.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Adding video from internal and external sources such as existing customers on how products work, customer testimonials, case studies and even from off-line events such as conferences and press conferences. Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters.

Facebook 48

Facebook Tips B2B Business 48

Adobe Experience Cloud Blog

MAY 8, 2011

Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. The case study of Sybase’s Provocation-based Selling pilot project was published in the Harvard Business Review. Thanks for your follow-up questions.

Peer-to-peer 48

Peer-to-peer Budget Programs Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 6, 2011

This is why case studies continue to be successful, they: Identify common problems. Recycle content such as slide shows, videos and podcasts into white papers, blog posts and webinars. For additional tips to content marketing, download the Content Marketing Cheat Sheet from Marketo. Illustrate examples of success.

Content Marketing 48

Content Marketing Storytelling Content Marketo 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

AUGUST 4, 2009

Today Marketo released chapter one on a four part series on lead nurturing. Blasting your entire database with a new case study. This is more than a white paper, but instead a workbook with space for you to do your own calculations to prove your own results. .

Lead Nurturing 48

Lead Nurturing Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Every session had a topic, but was also wrapped around a case study, so you could see how someone applied the top tricks or best practices. Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

JULY 12, 2010

There are many ways to do this, but typically you are either sharing information about a white paper or newsletter via a Tweet or permantly posting a link up that resides in a social media page that allows someone to subscribe to your emails without ever leaving the social media site. . At Marketo we call this a drip campaign.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

ClearVoice

OCTOBER 27, 2023

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. It often includes detailed product or service information, industry-specific insights, case studies, and data-driven content.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Adobe Experience Cloud Blog

MAY 11, 2011

Are you leveraging white papers and webinars? Was it your case studies and webinars? Improve Lead Generation with Help from Unhappy Customers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Think about all the messaging tools at your disposal.

Lead Generation 48

Lead Generation Generation Leads Lead 48

Only B2B

MARCH 13, 2020

Have they downloaded any whitepaper or case study? Every action taken on the website (for example, visiting, downloading a white paper etc) should be given a score. Is the lead well suited for your business Do they fall into your buyer persona Are they interested? Are they engaging regularly with your content?

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. If yes, you can use them as a marketing hack to generate qualified leads.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

SmartBug Media

DECEMBER 17, 2019

If you use a marketing automation tool like HubSpot or Marketo , you’ll be able to see what offer the lead converted on, when they converted, and other interactions they’ve had on your site. Secondary offers (case studies, consultations, webinars, and more) should be shown through another form or specific CTAs on the thank you page.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

Full Circle Insights

FEBRUARY 28, 2021

White Papers. Case Studies. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study. Additional Resources. Infographics.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

SmartBug Media

JULY 25, 2019

White papers. Marketing automation platforms like HubSpot and Marketo have made the Buyer’s Journey more transparent than ever. Marketing campaigns tell a story to your customers that will ultimately help them buy from you in confidence. Blog articles. Infographics. Marketing can make your job a lot easier.

Buyer Personas 88

Buyer Personas Marketing Automation Services Thought Leadership Marketing & Strategy 88

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. This could include an eBook that needs to be rewritten in accordance with new messaging, or a case study that needs updates based on use-case changes. Centralize Your Content. The benefit?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Conversica

SEPTEMBER 23, 2019

Like a lot of Sales and Marketing teams, TIBCO leverages marketing automation tools and CRMs including Marketo and Salesforce. The former typically nudges leads to download white papers, case studies, and other marketing materials to educate the prospect into learning more about your company and offerings.

Marketing Automation Services 73

Marketing Automation Services Lead Ranking Work Management Tips 73

Content Marketing Institute

JANUARY 14, 2019

Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. Original research studies, case studies, or round-ups. Digestible client success stories (white papers and case studies). The difference is clear.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106