The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Think you have enough content? Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . This year, people came up to our booths and asked how we could help them deliver their content in new, engaging ways. We gave away 300 Mimosas in about 90 minutes at Marketo.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

ViewPoint

MARCH 19, 2018

The budget has grown because of: the new software tools she purchased in her chase for buyers, annual maintenance fees, multiple agencies that execute her programs, and new employees for marketing operations, content management, and analytics. AT Internet also has a wide range of white papers to guide and teach the uninitiated.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. But performance is still measured in terms of qualified leads. There’s a disconnect here. Brewster Stanislaw joins Demandbase as Chief Product Officer.

CPO 107

CPO DemandBase CMO Sales Qualified Leads 107

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

PathFactory

JUNE 29, 2020

Using this method, we were able to encourage our most engaged leads to come back to our content for an additional 183% more engagement. The eBook is presented in a PathFactory content track as a snackable set of smaller assets rather than one big PDF. How to make it happen in PathFactory + Marketo. Has Read Part 1” and “02.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

Martech

MAY 6, 2022

Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. Ceros offers a collaborative digital canvas for the creation of interactive and animated content with no coding required. What Ceros does.

Marketing Automation Services 72

Marketing Automation Services Landing Pages Marketo Paper 72

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. So marketers have to deliver content that’s relevant, valuable and engaging. Were you at the Marketo Summit? Where was I, you ask?

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Relevant and personalised content everywhere and all the time : Interactions with prospects have become 100% virtual and the need for engagement has never been more relevant. Your prospects and customers expect you to understand them, to anticipate their expectations by offering fresh and adapted content. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

The Point

AUGUST 10, 2009

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [.].

SEM 100

SEM Content Marketing Marketing Automation Services Marketo 100

The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Adobe Experience Cloud Blog

JULY 17, 2018

The best way to capitalize on this is by including your customer in your content marketing strategy. In this blog, I will share with you 6 ways you can begin to include customers in your content. Giving a voice to the content adds a dimension of credibility—something not easily portrayed in written content mediums.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Walker Sands

FEBRUARY 8, 2022

Sendbird approached Walker Sands for assistance with personas, paid advertising and content, with the goal of helping the brand better connect with its audience and increase revenue. Walker Sands also developed a content and technical SEO strategy to improve Sendbird’s search rankings, which included ongoing SEO health check reports.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Once an individual is interacting and fits your target criteria, you can start delivering them engaging content. Step 2: Create Engaging Content. Once you have identified your target customers, the next step is to create quality, engaging content. Develop content that is useful to your audience.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Ambal's Amusings

FEBRUARY 3, 2010

" Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. “Stop copy-writing and start creating great content: it’s the most sure-fire thing you can do.” and then create great content for them.

Paper 100

Paper Content Marketo Consulting 100

ANNUITAS

JANUARY 7, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

Full Circle Insights

SEPTEMBER 12, 2022

You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage. The Marketing and Sales Alignment Playbook White Papers.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Often, mistargeted or irrelevant content and messaging contributes to campaign failure. Forgetting to Optimize Content for a Mobile Reader. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

ANNUITAS

FEBRUARY 27, 2014

You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads. Webinars, white papers and videos do not constitute a strategy. This is far from what should be happening. Nor do bi-weekly emails promoting them.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Of course, successful customer drip campaigns start with a content marketing strategy that guides your efforts and keeps you focused on what you want to accomplish with your drip. However, don’t underestimate the power and value of simply providing useful content. Exclusive Content. Segment and Set Rules.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Envy

MARCH 4, 2021

Certain content pieces, or highest revenue-generating products. Create a specific content plan for each persona, incorporating all your most effective approaches. Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Company size.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

SmartBug Media

FEBRUARY 10, 2020

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. In fact, according to Marketo , 25 percent of all leads will never buy your product or service.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Adobe Experience Cloud Blog

JULY 14, 2017

Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account). I highly suggest leaving your content for a few hours or even a day, then coming back to it with fresh eyes. Reread, Reread, Reread. Many times.

Thought Leadership 134

Thought Leadership Marketo Class Paper 134

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee. Blog Marketing Interactions Twitter Ardath421.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

SnapApp

OCTOBER 16, 2015

is a common spoken and unspoken question from prospects, and sales organizations that can tell the right story or demonstrate value through content get to that “a-ha” moment much faster. Keep reading to find out how Qvidian used interactive content to turn a static Model into a powerful conversion (and conversation) tool.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Stephanie Tilton. Get Customers.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. Understand which Content Types will be Shared. How can you bring it into the present? Ready, Steady, Go!

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Conversica

JUNE 22, 2022

Marketing automation allows Marketers to disseminate information through blog posts, white papers, social media, email, and a variety of other avenues. In addition to easily sharing educational content with audiences, digital marketing technology closes the reporting loop between the Sales and Marketing departments.

Cost 52

Cost Digital Marketing Funnels Top of Funnel Funnel Advertising 52

SmartBug Media

NOVEMBER 3, 2020

So you set up your custom fields in Salesforce for things like “UTM source,” “UTM campaign,” “UTM content,” and so on. UTM Content = Test-3. You see UTMs all the time; they are the stuff at the end of just about every ad or tracking link you click on, and they look something like this: [link]. Campaign name. Keyword term. Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Biznology

JUNE 25, 2014

Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Automating your content marketing can be dehumanizing. Statistics on your audience are better. Image source.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120