Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. As we adjust to the new realities of a COVID-19 driven economy, B2B revenue teams are challenged with keeping prospects and customers informed and connected. Video is awesome.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

AUGUST 7, 2018

Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward with customers. Also, publishing positive news about your brand is a snap because you manage these platforms yourself.

Social Media 52

Social Media Work Management Marketing Management Class 52

Online Marketing Institute

AUGUST 21, 2018

However, this also works on your side by exposing your content to readers who will engage with your content and regard you as a go-to person for information they need. When they need more content, they will consider reaching out to you again. The result? You get to establish a good relationship with your fellow bloggers.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Ambal's Amusings

JANUARY 31, 2011

My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Michael Stelzner's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. Make sure your proposed solution is customized to the client's needs. It's finally happened. Propose a solution. Include pricing options.

Template 69

Template CMS Development Examples Marketing Proposals 69

Valasys

JULY 10, 2023

Many businesses find it challenging to reach their target audience on LinkedIn, the world’s largest professional networking platform. But what if there was a way to use LinkedIn to reach your target audience and achieve your marketing goals? LinkedIn is a highly targeted platform.

Linkedin 98

Linkedin B2B Marketing Advertising Agencies B2B 98

Ambal's Amusings

DECEMBER 3, 2009

My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Michael Stelzner's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

nDash

AUGUST 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. In addition, written content is often preferred by the older and wealthier demographics who are more likely to have decision-making power.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Online Marketing Institute

NOVEMBER 10, 2010

Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. The main focus was the printed product brochure.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Message Ads.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Huptech Web

OCTOBER 27, 2023

Table Of Contents Introduction Strategy We Keep Talking About – Gated Content! Which One Should I Choose – Gated or Ungated Content? Examples of Gated Content in eCommerce But, What is the Right Time to Gate Content? Customers often desire personalization in their interactions with businesses.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

nDash

JUNE 13, 2022

We live in a digital-first society whereby audiences engage with more content than ever before, making a final buying decision. Consider the 2021 Content Preferences Survey’s results indicating that 30% of respondents consume between one and three pieces of content before engaging with a salesperson.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Navigate the Channel

OCTOBER 13, 2023

By consistently delivering valuable content, your blog can become a valuable resource in this competitive marketplace, attracting and retaining clients in the long run. Understanding Your Audience: Know Your Customers To create content that truly resonates with your audience, it is essential to gain a deep understanding of your customers.

Paid Search Agency 65

Paid Search Agency Ad Building Companies Lead Scoring 65

ClearVoice

JUNE 13, 2022

If you want your content to show up and continue ranking well in 2022, there are a few strategies and tactics you’ll need to work on. Essential SEO strategies include keyword research, content creation and optimization, and link building. After all, customers use search engines to find solutions to their problems.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

Convince & Convert

NOVEMBER 4, 2018

Make certain that your front line social media and customer service personnel keep detailed, up-to-date, contact information (including home phones) for all executives. If there’s even a hint of a crisis or public storm building, immediately pause all scheduled content queued to post to your social media channels.

Social Media 167

Social Media Work Management Marketing Management Media 167

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads. laptop, smartphone, tablet).

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. The differences may then lie in use cases and expectations.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Single Grain

FEBRUARY 24, 2023

thereby more efficiently increasing your reach and customers. 1) Single Grain Overview: Single Grain is a leading B2B digital marketing agency that offers customized marketing plans to grow your business. They create stage-appropriate content that sends qualified leads into your marketing funnel for additional growth marketing.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. Table of Contents. What Is Content Marketing? Let's begin!

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

KoMarketing Associates

AUGUST 20, 2015

So why, then, does every content marketer, at one point or another, head straight into the proverbial wall ? You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. Use FAQ Fox to uncover a list of questions readers are asking based on a particular keyword. That’s 1,025,109.8 Social Media.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Albacross

NOVEMBER 6, 2018

With Segmentify’s personalized emails , you can easily set up automated campaigns that would remind your prospects about the last content they have read or invite them to take back from exactly where they left. Use content upgrades. Next on our list of free lead generation ideas is… using content upgrades! You get the picture!

Lead Generation 75

Lead Generation Budget Programs Lead Scoring Lead Ranking 75

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Case studies.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Vidyard

JANUARY 6, 2022

Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Publishing and Production Statistics 2.3 Video Content Marketing Statistics 2.11 Video Publishing and Production Statistics 2.3 Video Analytics 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Albacross

NOVEMBER 6, 2018

With Segmentify’s personalized emails , you can easily set up automated campaigns that would remind your prospects about the last content they have read or invite them to take back from exactly where they left. Use content upgrades. Next on our list of free lead generation ideas is… using content upgrades! You get the picture!

Lead Generation 58

Lead Generation Budget Programs Lead Scoring Lead Ranking 58

Vidyard

JANUARY 6, 2022

Contents 1. FAQ Videos 2. Customer Stories 2.3 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 Include CTAs to Relevant Content in the Description 5.2 Video Publishing and Production Statistics 2.3 Video Content Marketing Statistics 2.11 Video Content Marketing Statistics 2.11

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

The ABM Agency

APRIL 30, 2023

Finally, through a case study focusing on combining ABM and inbound tactics within the B2B SaaS industry, you’ll gain valuable insights into leveraging content creation and social media platforms like LinkedIn for targeted outreach. What is the difference between account-based marketing and traditional marketing?

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Hubspot

MARCH 1, 2012

If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. So grab your list of competitors, read this guide, put your spy goggles on, and get going with your competitive content analysis! Step 1: Find Where Content Lives.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Directive Agency

APRIL 25, 2017

These days, content is a huge part of the B2B sales process. Content marketing is currently dominating the B2B industry. According to Curata, 80% of B2B marketers have a content marketing strategy in place. According to Curata, 80% of B2B marketers have a content marketing strategy in place. Top Of The Funnel Content.

Top of Funnel 40

Top of Funnel B2B Sales Sales Qualified Leads Process 40

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! In case, you missed the recording, here it is: View the webinar recording.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52