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Campaign Power Couple: Combine Email and SMS Marketing

Vision6

So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication channels, such as email? Email vs SMS Marketing. There are advantages and drawbacks to both email and SMS marketing.

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16 case studies prove ROI of mobile marketing

Biznology

To help alleviate the frustration, here are case studies. They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. Here are 16 case studies that prove ROI of mobile marketing. The SMS campaign offering mobile coupons.

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The Top 5 NFP Problems Solved

ClickDimensions

Find out more about the power of social media by clicking here. Email marketing is often viewed as the go-to method for general communications but this is not the only option NFPs have available to them, especially if they want to boost open rates. Problem 2 – How can I engage more with my community and get them involved?

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How To Ask For a Testimonial: 7+ Tips to Get Glowing Customer Quotes

Optinmonster

For many visitors, a glowing testimonial will be the final deciding factor in clicking that “Buy Now” button. Plus, your quotes will be full of persuasive selling points that will improve conversion rates. Go 1 Step Further: Conduct a Case Study 7. If they rate positively, redirect them to a testimonial form.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies.

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

Their philosophy is simple: ‘one-click’ route to all – acquiring customers, setting up and sending an automated journey, converting a prospect into a sale, gathering all the data from a customer journey for a 360-degree view of engagement – one-click-everything. Case Study: Haymarket Media.

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

An article by MarTechAdvisor explains that “interactive email content increases the click-to-open rate by 73 percent and adding videos to your email content can boost click rates up to 300 percent.” connectingwithclients #humanityinfusedtechnology #pandemicchallenge Click To Tweet.