BuzzSumo

FEBRUARY 21, 2017

The strategy involves: Original content from research to case studies. The ‘less is more’ approach is not suitable for everyone and before I outline the ‘less is more’ content strategy I wanted to say a few words about equally valid approaches which involve higher frequency publishing. Original Research and Case Studies.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Single Grain

NOVEMBER 3, 2023

This approach not only increased user numbers, but created a viral effect that led to explosive growth. Their concerns were valid, given the potential risks involved: Would it devalue the product? Their Initial Public Offering (IPO) was not just a financial milestone, but a validation of their PLG approach.

Enterprise Management 52

Enterprise Management Product Lead Ranking Work Management 52

ClearVoice

FEBRUARY 26, 2024

They play a pivotal role in content collaboration and production by validating information and ensuring content is engaging, accurate, and relevant. Think about how often a jarring statistic or compelling case study drew you into a narrative. Researchers are like the detectives of the content world. Well, that’s their craft.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

SWZD

JUNE 27, 2019

Well-designed graphics in combination with an interesting topic can achieve a viral effect. It requires reliability, patience, analytical skills, and sometimes you might need to outsource market research to third party agencies for validity. 74% of B2B marketers created long-form written content in the past year. . Case studies.

Case Study 59

Case Study Case Studies Content Studies 59

Single Grain

APRIL 13, 2022

Working with respected names within your niche can help add a sense of legitimacy and validation to your product. Reading through a company's website and existing case studies is a good place to start when it comes to determining whether an influencer agency really knows cryptocurrencies and crypto-collectibles. Pricing: $$$$.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Best Practices 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

The YouTube Approach to Lead Nurturing (blog post). How Acteva and IDology Achieved Significant Results with Lead Management (on-demand case study webinar). How Vindicia went from Zero to Lead Management Hero in One Day (on-demand case study webinar). Lead Nurturing With Brian Carroll (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Optinmonster

NOVEMBER 30, 2023

Many brands use gamification techniques on their website to create built-in virality and improve their user engagement. This study by Google explains how the difference in page loading time has varying effects on user behavior: If a web page’s load time increases from 1 second to 6 seconds, the bounce rate grows by 90%.

Marketing Websites 96

Marketing Websites eCommerce Trigger Marketing Click Rate 96

Convince & Convert

JUNE 21, 2012

Jill : Yeah, I think that’s what we’re definitely hoping is the case. We have folks who are obsessed with edge rank, whose entire job it is to get those photos up, to get comments and shares and really up that virality number. I’ve seen the case study from Coke. Joe : That did used to be the case.

Work Management 119

Work Management Marketing Management Stats Social Media 119

SnapApp

JULY 24, 2017

Aided by the explosive popularity of more viral and interactive content produced by media companies like BuzzFeed , B2C marketers have made big campaigns focused on the interactive format. . Vidyard example 3: Case study with video. . . Vidyard example 1: Video tour of Vidyard’s platform. . . iLevel Solutions.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Scoop.it

FEBRUARY 9, 2021

Just focus on validity and visualize your data for better perception. Case studies. One of the most effective content formats, case studies allow highlighting your competitive advantage. When on Youtube, remember about proper optimization: Add keywords to titles and descriptions.

Traffic 91

Traffic Optimization Lead Scoring Lead Ranking 91

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Optinmonster

JANUARY 22, 2024

Here’s how to effectively add keyword suggestions: Analyze Search Engine Autocomplete : Use the autocomplete feature in search engines like Google, Bing, or YouTube. This could be uncovering new trends, validating common beliefs with data, or providing deeper insights into a specific topic.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Convince & Convert

MAY 12, 2012

Instead of releasing it as an omnibus study, they deconstructed it into 14 separate parts and released a new piece every few weeks, increasing overall impact considerably. This is especially valid when you repurpose and reimagine your content while also atomizing it. See the whole series here. The 6 Benefits of Thinking Small.

Custom Publishing 142

Custom Publishing Social Media Viral Marketing Case Studies 142

Hubspot

OCTOBER 9, 2012

In fact, one of Google’s 2012 algorithm updates will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube. 9) Virality.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

seo.co

JANUARY 15, 2021

Punished Props has built a successful Youtube brand around video tutorials on how to make realistic-looking costumes, weapons, and armor. For example, you can create a kind of YouTube playlist of some of the most influential videos in your industry, or you can embed your most popular videos in one collective post. Case studies.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

SnapApp

JULY 7, 2017

And, in this case, “more isn’t merrier”. Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Interactive Quiz Case Study. Bottom line: it’s a numbers game. Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

MARCH 31, 2022

In addition, their website should look professional and have proper case studies, client testimonials, and contact information. Step 2: Review Their Case Studies. The next step is to review the case studies listed on the company website. Step 3: Read Their Client Testimonials.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 52

Single Grain

NOVEMBER 8, 2019

What these companies fail to understand is that when done correctly, content creation isn’t solely about budget, beating the competition or a simple case of frequency. Case Studies. Canary takes advantage of some of the interesting videos from their users to populate their YouTube channel and their Instagram. Checklists.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Scoop.it

SEPTEMBER 8, 2020

And in many industries, this is accelerated by the virality of certain content. By now, you know that’s not always the case. If you want to see this happening in real life, check out this case study by The New York Times on how fake news can spread so fast. Verify the validity of research. The tricky part?

Ad Building 73

Ad Building Curation Ethics Content 73