Biznology

JULY 15, 2013

900+ hospitals are actively using social networking tools to communicate with patients (MC). Examples of “interactive wireless media includes smart phones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking. SOCIAL NETWORKING FOR HIGH RE-ADMITTANCE PATIENTS.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Marketing Automation Services 240

Marketing Automation Services Social Media Marketing Automation Social Marketing 240

Sprout Social

APRIL 21, 2021

Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. Hear me out….

Social Networks 130

Social Networks Best Practices Network Marketing Case Studies 130

Hubspot

JULY 11, 2018

Twitter announced today the latest of its effort to fight platform abuse and maintain authenticity on its network. You should be confident that the follower numbers presented across Twitter are meaningful and accurate. You should be confident that the follower numbers presented across Twitter are meaningful and accurate.

Twitter 78

Twitter Lock-In Marketing Proposals Social Networks 78

Marketing Insider Group

JANUARY 24, 2023

82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. The return on social media marketing investments have surpassed those of print marketing, and that’s not changing any time soon. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Oktopost

FEBRUARY 21, 2022

In this piece, we’ve compiled a list of compelling employee advocacy statistics that make the case for implementing your own employee advocacy program. The Best Networks for Employee Advocacy. Statistics on Social Selling and Thought Leadership. Employee Advocacy Statistics: The Best Networks for Advocacy.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Zoominfo

OCTOBER 20, 2021

Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters.” ( source ) While there is some truth to this claim, others argue that sourcing has not died – rather, it has changed. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters.” ( source ). Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

EveryoneSocial

JANUARY 4, 2021

Social selling is growing more useful than ever, especially for remote sales teams. According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Download the case study. EveryoneSocial .

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

KoMarketing Associates

NOVEMBER 29, 2018

This was followed by social media (85 percent) and company websites (75 percent). To learn more about why this was the case, we spoke to Grayson Kemper , Senior Content Developer at Clutch. 85% of respondents say they are now finding business-related content via social media.

B2B Marketing 122

B2B Marketing Lead Ranking Lead Scoring B2B 122

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Webbiquity

AUGUST 22, 2017

For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. It’s also a good idea to study your competitors: what topics they write about, what content types they use, and how they promote their content.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 55

Twitter Promotion Tips Television marketing 55

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MAY 27, 2014

He has a huge and loyal social network. Not only that, but, Jason Derulo’s girlfriend is America Idol winner Jordin Sparks who also has a clean image and huge social network as well. In return they asked for pictures on Instagram, Facebook, and Twitter. Working with a celebrity in this instance was a great fit.

Word of Mouth 147

Word of Mouth Case Studies Case Study Outreach 147

Sprout Social

APRIL 4, 2017

We’ll show you how to succeed on social in a world where your reach is partially controlled by algorithms. What are Social Media Algorithms? Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time. This is still an option on Facebook and Twitter.

Social Media 110

Social Media Media Social Networks Tagging 110

Hubspot

JANUARY 15, 2015

Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. Okay, so you know case studies work.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seemed destined to be a huge focus for social media and for marketing strategies. Case in point ….

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. Social Signals and SEO: Results From 5 Case Studies.

Google 120

Google B2B Marketing B2B Case Study 120

Oktopost

NOVEMBER 30, 2023

For example, a recent study found that 100% of traffic originating from TikTok profiles, Slack, WhatsApp, and others was wrongly attributed as direct traffic rather than their actual sources. Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Sprout Social

MARCH 19, 2020

The answers should inform your messaging and the content you share on social. . Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Social Media Ad Agencies 104

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Twitter followers.

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

PureB2B

SEPTEMBER 10, 2019

In many cases, adopting a journalistic approach to researching the customer could pay off well for marketers. Conducting in-house studies or even commissioning research would provide valuable insights into the sought-after demographics for the market. And that means doing some homework. Dig Deeper into Customer Data.

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62

EveryoneSocial

DECEMBER 14, 2020

So social media etiquette — what it is and why it’s important is something every company should be training and educating their employees about. . People spend around 2 hours every day on social networks and that time is growing. Social media etiquette helps us know how to treat others with respect online.

Social Media 103

Social Media Media Social Networks Guidelines 103

Content Standard

JULY 27, 2015

That underscores the strengthening utility of social networks as platforms to distribute and find content, which is among the most important social media trends for marketers to note. More People Turn to Social Media for News. As users age, they seem less likely to depend on social media for their headlines.

Social Media 40

Social Media Twitter Facebook Trends 40

Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? For SEO but it also has a huge impact on social networks, particularly Twitter and an important impact for the notoriety of our blog and our company. Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

PureB2B

SEPTEMBER 10, 2019

In many cases, adopting a journalistic approach to researching the customer could pay off well for marketers. Conducting in-house studies or even commissioning research would provide valuable insights into the sought-after demographics for the market. And that means doing some homework. Dig Deeper into Customer Data.

Case Studies 59

Case Studies Social Networks Blast Campaigns Network Marketing 59

EveryoneSocial

FEBRUARY 2, 2023

In this post, we’ll look at the role of the network effect in social media and explore how companies can maximize its impact by leveraging the right tools, processes, and incentives to encourage employees to share content with their networks. What is the Network Effect? This is known as reaching a critical mass.

Social Media 98

Social Media Effectiveness Media Work Management 98

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Convince & Convert

JANUARY 2, 2014

So here are our best and most practical ways to see a big impact from your actions on social media: 1. Share Images on Twitter: Increase Retweets by 150%. We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Schubert B2B

JUNE 7, 2019

Social media is a key component for a truly integrated marketing strategy for any B2B business. Many B2B companies have also noticed success by utilizing their social media accounts for public relations and customer service outlets as well. Myth 3: My Customers Aren’t on Social Media. Twitter, for example, moves extremely quick.

Social Media 85

Social Media Media B2B Buyer Personas 85

Buffer

OCTOBER 1, 2018

Twitter algorithm. While the Twitter timeline seems mostly reverse chronological, it also uses an algorithm to show an individual the tweets that it thinks she might be interested in. Similar to Facebook, every tweet is given a score based on how relevant Twitter thinks the tweet is to her. Fewer but better posts.

Social Media 109

Social Media Organization Paid Search Agency Media 109