SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. ENGAGE YOUR AUDIENCE IN LEARNING: The speaker’s presentation was broken down into 3 parts. THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The timeless case for automation. The images below offer a glimpse into the Workflows creation process.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. Keep reading! source ).

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Your launch is just the beginning of an ongoing process of continual improvement. Guest post by Sumeet Anand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Launch Marketing

JULY 6, 2022

As the way we work continues to evolve, organizations continue to turn to cloud-based solutions to facilitate work efficiently in remote and hybrid working environments. That is why organizations need an effective go-to-market strategy. Here are four tactics for developing an effective SaaS go-to-market strategy.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Only B2B

NOVEMBER 28, 2019

One of the biggest advantages of lead management strategy and marketing automation is the ability to create a process that continuously manages leads at a bigger scale. The secret to making it work is to develop an effective process for automation. This subsequently influences your sales results directly.

Sales Management 117

Sales Management Lead Management Lead Ranking Sales Qualified Leads 117

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published.

Distribution 85

Distribution Work Management Marketing Management Vendors 85

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles. See the Data for Yourself.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Content Standard

DECEMBER 6, 2023

We’ll be using a recent study from the Healthcare Financial Management Association (HFMA)—but don’t tune out because you’re not in the finance space. We’ll explore ways to use the study as a guide to create a more precise and effective content strategy.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. But, sadly, this isn’t often the case. There’s a lot more to sales than meets the eye. Today we share our own set of productivity tips, in the form of sales productivity statistics. .

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Salesforce Marketing Cloud

JULY 28, 2022

An economic recession is likely on the way — at least, that’s what more than two-thirds of economists believe, according to a study by The Financial Times. Fortunately, sales leaders can work to avoid these hardships by acting now. Here are detailed tips to guard against recession chaos, curated from sales experts who’ve been there: 1.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

Zoominfo

JUNE 10, 2018

As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. A demo shouldn’t be a one-way presentation; it should be a conversation.

Pricing 239

Pricing Price Case Study Case Studies 239

Seismic

SEPTEMBER 22, 2021

Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases. If your sales organization customizes or personalizes content, your marketing team can save time by eliminating one-off requests. What are some common LiveDocs use cases?

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Adobe Experience Cloud Blog

DECEMBER 10, 2019

In my work helping customers establish and advance Centers of Excellence across their organizations, I see how change initiatives (especially those bringing improvements to technology) can provide a beneficial “gravitational pull” to other areas where change is needed. Process documentation can be daunting.

Case Studies 90

Case Studies Case Study Studies Planning 90

Seismic

SEPTEMBER 7, 2023

With an excellent sales enablement content strategy, your sellers shouldn’t waste time searching for content. Picture your content chaos, solved At this point, we’ve established that sales enablement is an efficient, scalable way to control content chaos. There’s a better way with content management software.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. Source: G2.

Buyer Intent 356

Buyer Intent Intent Work Management Marketing Management 356

Marketing Insider Group

JUNE 19, 2023

More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. Use this process to identify a competitor’s messaging, structure, and tone. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 280

Analysis Top of Funnel Advertising Agencies Content 280

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Feature Study.

Top of Funnel 97

Top of Funnel Webinar Metrics Marketing Funnels Content 97

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. For example, if the T-Mobile team wants add a question to a survey, the tool allows them the freedom to implement different questions without having to put in a ticket to IT or go through a long development process.

Case Study 74

Case Study Case Studies Studies SMS 74

Content4Demand

OCTOBER 13, 2020

PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. Content4Demand works with the Ceros interactive platform, which is effective for organizing and presenting information but it does so in a visual format that is friendlier, more organic, more exciting and more engaging.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Hubspot

MAY 26, 2020

The last thing you want to do is mislead someone during the sales process about your product, service, or capabilities, only to anger your newly acquired customer with poorly set expectations. Sales Battle Cards. Types of Sales Battle Cards. How to Create a Sales Battle Card. The solution? Download this Template.

Template 82

Template Process Comparison Word of Mouth 82

Lake One

MAY 12, 2022

Welcome to the first two stages of the inbound marketing funnel – you’re not alone in this journey. That’s the goal – not just to get sales and increase profits, but to build a meaningful relationship. Discover more about the inbound marketing and the funnel experience below.

Inbound Marketing 83

Inbound Marketing Marketing Funnels Top of Funnel Planning 83