nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. This form of promotion comes directly from your clients and (or) customers. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! This Outgrow interactive case study is definitely proof of that.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 79

Newsletter B2B Thought Leadership B2B Thought Leadership 79

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ConvertKit

OCTOBER 1, 2021

It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. Marissa Lovell, creator of local newsletter From Boise. But running a successful (and profitable) local newsletter doesn’t require a huge budget or a crack media team—just an email platform and some good old-fashioned grit.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

Marketing Insider Group

SEPTEMBER 12, 2023

Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. Personalized Promotion. Read more about our work with Nutanix here. Here’s what we recommend: Precise Distribution.

Marketing AI 260

Marketing AI Distribution Content Marketing Content 260

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. There’s a caveat, though.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Email Blasts / Newsletters. App Notifications.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter. Many organizations are now tapping into the power of employee advocacy , as their company newsletter alternative. And rightfully so!

Newsletter 64

Newsletter Companies Distribution Communities 64

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Content Creation.

Marketing Automation Services 307

Marketing Automation Services Marketing Budget Paid Search Agency Service 307

Marketing Insider Group

SEPTEMBER 16, 2020

By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.). Stories might be one of the most challenging places to promote products because the content could come off as a blatant advertisement. Promote Other Content Marketing Assets. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Email Newsletters. There has been a rise in the amount of easy email newsletter content that is being created for users covering a variety of topics.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Convince & Convert

MAY 9, 2024

Source: Sounds Profitable, The Power of Brands in Podcasts – A Podcast Landscape Study In addition to the growing listener base, podcasts have also become a lucrative avenue for advertisers. We do not invite talking heads, celebrities, or guests who are out to promote a product. Our way is not going to fit everyone.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

Contently

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. If this is the case for your business, you’re missing out on a huge opportunity. Case studies. Industry news and research.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Litmus

OCTOBER 14, 2022

Emails with consistent touch points centered around educational content such as blogs, ebooks, templates, and case studies. Emails with case studies, customer testimonials, or social proof that show the value—and enthusiasm—of your product or service . Emails that contain special offers or promotional codes.

Marketing Funnels 100

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 100

BOP Design

DECEMBER 21, 2021

While this may be the case for gated content pieces (guides only accessible after completing a form), these types of guides are also great giveaway content (i.e., Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Sharing relevant data points and case studies. ” Providing relatable, real-world examples. .”

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ConvertKit

NOVEMBER 22, 2021

This was the case for Cara Chace , who left her career as a Special Agent to build a digital marketing agency. Cara used to be on a content treadmill, publishing one blog post a week and running through a long checklist of ways to promote each one. Send a newsletter to nurture leads for a new business.

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

ClearVoice

AUGUST 25, 2023

You might use case studies to show off the product in action. Promote Your Content and Track Results It’s not enough to simply create high-quality technical content. Send email newsletters. Its newsletter audience grew by more than 70%. You could make an explainer video that details the problem and the solution.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. Figure 3 below showcases our book, The Visible Expert , which is promoted across our website as a piece of premium content. Industry Newsletters. Figure 6: Deltek’s Industry Newsletter to the Consulting Industry.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Madison Logic

JUNE 5, 2024

B2C companies regularly retarget previous customers with discount codes provided in display advertisements or an email newsletter. Use syndication to distribute white papers, case studies, and research reports that resonate with specific segments of your customer base, especially focusing on those with the potential for upsell.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely. Strategic Internal Communications content fosters a sense of belonging and purpose among employees.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

SnapApp

OCTOBER 31, 2017

After all, interactive is not magic – sure, it’s an extremely engaging and effective format, but it still requires thoughtful promotion to be successful. . . Getting the Word Out: Promotion. . Just because we prioritized creating interactive content didn’t mean that we could slack in the promotion department. Event promo.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

Exo B2B

MARCH 6, 2024

” And it’s proven by a recent study by Neil Patel’s team that human-generated posts were, in addition to being satisfying, more effective. Promote and distribute your content: Offer a regular publication schedule to build reader loyalty. Relay your articles on social networks and in your newsletters.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

DivvyHQ

APRIL 26, 2017

With 24 million travelers choosing San Francisco as a tourist destination every year, San Francisco Travel’s mission is to promote the city to potential visitors around the globe. Each piece of content is then tied to one of four topical pillars: culinary, arts and culture, diversity and iconic/destination 101.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Scoop.it

MARCH 2, 2023

You can do this by keeping your company profile updated, and sharing the latest company news, alerts, promotional offers, and more. Email newsletters One unique benefit of email marketing is that your message lands directly in your customer’s inbox. Case study Your audiences have specific pain points they’re looking to solve.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Brandpoint

OCTOBER 27, 2022

Social and newsletter inclusion from The Business Journals. With every Business Journals placement, brands have the potential to be included in the publication’s newsletter distribution and social media promotion. See the rest of the case study here. Social advocacy and credibility-boosting marketing efforts.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

Scoop.it

MAY 18, 2021

And if they read your newsletters, blog, and social media more willingly, it leads to higher trust and even better conversions. Business owners should constantly consider new ways of promotion, customer engagement, and retention. Hence the third tip follows from the above: study your customers’ preferences , tastes, and interests.

Curation 98

Curation eCommerce Business Content 98

Scoop.it

MARCH 14, 2024

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92