Case Studies, Media, Microsite and Word of Mouth

How to Create Email Campaigns That Generate Word of Mouth

SendX

MAY 30, 2019

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. A word-of-mouth recommendation from a trusted friend is 50 times (i.e.,

Word of Mouth

Word of Mouth Email Campaigns Campaigns Generation

H&R Block Declares a Hipster Tax Crisis

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Social Media Case Studies' Instagram and Vine videos could have been leveraged for the most popular Hipster Tax Facts.

Microsite

Microsite Word of Mouth Case Study Case Studies

Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Only time will tell….

Campaigns

Campaigns Paid Search Agency Microsite Advertising Agencies

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events? What can you do via the phone?

Lead Nurturing

Lead Nurturing Lead Generation Tactics Lead Scoring

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media

Social Media Media Paid Search Agency Webinar Metrics

What Is Digital Sales? Tips, Strategies, and Tools

Salesforce Marketing Cloud

JANUARY 17, 2024

This includes many different digital channels, including websites (online stores), social media platforms, email, and chat. Social media: If you’ve ever seen an ad pop up in your Instagram or Facebook feed, you know all about the social media selling landscape. Email: Personalized emails go beyond promotional blasts.

Budget Programs

Budget Programs Work Management Tools Marketing Management

5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

SEPTEMBER 18, 2018

Case Studies. Microsites. Social Media. Word of mouth is important. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. Whitepapers. They value collaboration.

Top of Funnel

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy

Content and the Health Industry: A Guide to Success

ClearVoice

SEPTEMBER 22, 2020

A recent research study revealed the most common health-related terms. Case studies of successes. Social media posting. Creating an integrated media plan and calendar is essential. These medical professionals have used social media and video to share perspectives. e-newsletters. Targeted text messaging.

Top of Funnel

Top of Funnel Work Management Content Marketing Management

Innovative Growth Hacking Strategies for B2B success

Valasys

FEBRUARY 17, 2023

There are also cases where talents outperform, breaking the force of inertia to propel the organization toward success. Sales Collaterals like eBooks, Whitepapers, Case studies, datasheets, pitch decks, sales presentations & more. Some of the core assets that should be ready beforehand and primed for growth are: 1.

Lead Ranking

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy

6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies

Advertising Agencies Enterprise Management Work Management Marketing Management

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Sarah Worsham ( @sazbean ). March 18, 2010.

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast, although there are plenty of over types out there. heck, even marketing acronyms. Learn more here.).

Paid Content

Paid Content Sales Management CMS Development Work Management

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.

Webinar Metrics

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.

Webinar Metrics

Webinar Metrics Marketing Automation Services Content Work Management

B2B Marketing Zone

How to Create Email Campaigns That Generate Word of Mouth

H&R Block Declares a Hipster Tax Crisis

Trending Sources

Why This Weird and Wonderful Global Influencer Campaign Works

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

Convince and Convert Blog: Social Media Strategy and Social Media.

What Is Digital Sales? Tips, Strategies, and Tools

5 Tips for Executing a B2B Tech Content Marketing Strategy

Content and the Health Industry: A Guide to Success

Innovative Growth Hacking Strategies for B2B success

6 best Marketing and Advertising Campaigns for B2B Businesses

19 New Featured Sources on the B2B Marketing Zone

The Ultimate Dictionary of Marketing Terms You Should Know

105 Ideas to Add to Your Editorial Calendar

105 Types of Content to Fill Up Your Editorial Calendar

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