SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. These alternatives offer new avenues for connecting with modern audiences who are actively seeking out information that solves their problems. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Hinge Marketing

JUNE 14, 2021

To access a premium piece, an individual is typically required to fill out a registration form and provide an email address or other contact information. Since people are often reluctant to share their contact information, the content must be compelling enough to overcome this objection. White Papers/Executive Guides .

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. Source: SAVO Group. Like this post?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Martech

FEBRUARY 20, 2024

Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

WriteSpark

MARCH 11, 2014

What do you do for viewers after they''ve watched your live webinar? have left the session early, before they see the slide with your call to action and web link for more information? Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

MARCH 11, 2014

What do you do for viewers after they've watched your live webinar? have left the session early, before they see the slide with your call to action and web link for more information? Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. I invite you to B2B Webinar Best Practices. What is a Webinar? Offering a Free Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? " Anything less than 5 pages is just too short to be a white paper " Michael Stelzner's Bio.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

NetLine

APRIL 11, 2023

Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5% more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This case study featuring our client Mercer US Health is a perfect example of this.)

Demand 52

Demand B2B Webinar Metrics Intent 52

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. You can also create helpful tutorial videos or host webinars that walk new hires through need-to-know stuff as they get acclimated. Webinars make learning interactive.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. You can expand the appeal of content like these by packaging them into information kits. Information on your product or service.

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

The Point

SEPTEMBER 21, 2017

By putting informational content, content of real value (versus content that simply sells your product) in front of prospects on a regular basis, you’ll generate conversations with buyers who, at minimum, have an active interest in solving the very problem or issue that your solution or service can address. Are you ready to buy yet?

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

ClearVoice

OCTOBER 26, 2022

You can do this with: Blog posts: Your blog is a gold mine for valuable information. eBooks: An eBook is an easily digestible longer piece of content that allows you to provide more information to your readers than you would put in a blog post. You want to be deliberate in the case studies you share with specific customers.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Convince & Convert

MARCH 25, 2014

All demand generation webinars are not created equal. Some really inform, inspire, and yield positive commercial outcomes while delighting their audiences. To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers.

Webinar Metrics 127

Webinar Metrics Thought Leadership Case Study Case Studies 127

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Where do they normally get their information, and what platforms do they trust?

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. The sales team is a critical source of high-quality information about your ideal client profile.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Zoominfo

AUGUST 5, 2021

If you’re selling a very technical product in a crowded field, then you may want to focus your sales enablement on Detailed Information About Products & Services. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide factual information and evidence to counter the false claims. Provide them with resources they can share with the decision-maker to build a strong case for your product. ” Response: Gather information.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

The Point

APRIL 22, 2020

A well-written abstract can make any content asset sound good, but whether the person who downloads that asset ultimately engages with sales has more to do with how much the content delivers genuine information of value, information that positions your brand as a trusted resource. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Launch Marketing

JUNE 15, 2022

Understanding the people your products or services benefit from should inform and guide all your marketing efforts. At this stage, content such as checklists, calculators, case studies, vendor comparisons, white papers, reports and webinars based on each persona is best. Outreach & Sales Efforts.

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

ClearVoice

DECEMBER 18, 2023

Just as a skilled navigator interprets their compass’s readings to make informed decisions, marketers interpret content metrics to refine their approaches. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Just as a skilled navigator interprets their compass’s readings to make informed decisions, marketers interpret content metrics to refine their approaches. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide factual information and evidence to counter the false claims. Provide them with resources they can share with the decision-maker to build a strong case for your product. ” Response: Gather information.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Launch Marketing

JULY 6, 2022

It might be the case that one persona is the Chief Operating Officer (COO) and one is the VP of Information Technology (IT). Longer form content such as eBooks, white papers and webinars can help push the awareness a bit further and ensure their ongoing engagement.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Single Grain

JULY 13, 2023

Many tend to believe that marketing information strategies are losing their potency. With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

Porch Group Media

JANUARY 23, 2020

The 2020 Success Kit for Omnichannel Marketing gives you access to some of our most informative resources on omnichannel marketing trends, strategies and tactics. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Case Study 52

Case Study Case Studies Webinar Metrics Paper 52

Porch Group Media

JANUARY 30, 2020

The 2020 Success Kit to Skyrocket Your Customer Experiences gives you access to some of our most informative resources on customer experience marketing trends, strategies and tactics. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Case Study 52

Case Study Case Studies Webinar Metrics Paper 52

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? And we got an earful.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Porch Group Media

MARCH 31, 2020

The 2020 Success Kit to Purchase Intent Marketing gives you access to some of our most informative resources on in-market shoppers and purchase intent marketing trends, strategies and tactics. WHAT YOU WILL LEARN: Must-know marketing trends and statistics including best-in class tactics on how to target and convert in-market shoppers.

Purchase Intent 52

Purchase Intent Purchase Intent Case Study 52

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64