SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered. Pick the Right Offer. More Information. Utilize Sponsored Content Lead Gen Ads.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. Top 4 Intent Data Providers and Their Use Cases. You can read the full use case here.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Only B2B

FEBRUARY 28, 2024

– HubSpot Leverage insights from intent data to personalize your outreach and establish meaningful connections with potential customers. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats. With HubSpot, lead nurturing is a breeze.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. We recommend the following sales enablement tools to include in your toolkit: HubSpot. HubSpot is one of the top sales enablement software (and the one we use!). Case Studies. Sales Enablement Content.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

SmartBug Media

MARCH 25, 2020

Show audiences the value of your product or service (case study). To save yourself time and effort, you might consider translating one of your most popular e-books, white papers, or blogs into a webinar. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Finding Webinar Speakers.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. HubSpot is one of the top sales enablement software (and the one we use!). HubSpot Integration to organize your pipeline and track accounts you connect with. Case Studies . Sales Enablement Content.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Hubspot reports that short-form videos have the highest ROI of all social media content. Brand humanization. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SnapApp

JANUARY 24, 2019

In fact, one study found that nearly 80 percent of companies that utilize personalization exceed their revenue goals. To start, dust off your archives of static (and perhaps outdated) PDFs, ebooks, case studies, and similar assets. For marketers, that means two things. Let’s get started. Top of the Funnel.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. The content your team creates– whether blog articles, videos, ebooks, or case studies– will serve as more than just resources housed on your website. HubSpot is also scalable.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

BOP Design

DECEMBER 2, 2020

Utilizing a CRM like Pardot or HubSpot ensures you are on task with prospecting, communication and follow up with your leads. By sharing links back to your B2B website with information or case studies specific to their inquiry, as well as recent success stories and positive client feedback. Touchpoints. Stay Top of Mind.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

Content Marketing Institute

OCTOBER 31, 2018

Think about software company HubSpot. HubSpot created demand in a different way. In many cases, businesses struggle with generating new demand. Respondents said blog posts are the most effective type of content used in the early stage, white papers in the middle stage, and case studies in the late stage.

Top of Funnel 96

Top of Funnel Demand Generation Demand Generation Agencies 96

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. We recommend the following sales enablement tools to include in your toolkit: HubSpot. HubSpot is one of the top sales enablement software (and the one we use!). Case Studies. Sales Enablement Content.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

SmartBug Media

JULY 21, 2020

According to HubSpot, in 2019, more than 40 percent of salespeople said prospecting was the most challenging part of the sales process , followed by closing (36 percent) and qualifying (22 percent) leads. Case studies are a great way for a prospect to see firsthand the value that your company was able to provide to someone like them.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

The Mx Group

SEPTEMBER 11, 2018

Recent studies have shown that the cost of hiring a new content marketing team vs. conducting a paid search campaign is 31–41% less per lead at medium- and large-sized businesses. 46% of respondents to HubSpot’s recent Demand Generation Marketing Survey indicated that content creation receives the greatest share of their marketing budgets.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Outgrow

AUGUST 6, 2021

Give a Sneak-Peek Into Groundbreaking Client Case Studies. Client case studies with catchy headlines act as a wonderful lead generation idea. And when your target audience finds an impressive case study that suits their own business, you’ll see leads flowing in. . Talk Your Way Into More Leads .

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Belkins

OCTOBER 22, 2020

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Do you have a contingency plan in case of a crisis? Sales enablement examples for inbound appointment setting: Case studies. White papers. Marketing of products. How do you market your products?

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

SmartBug Media

MAY 30, 2023

Source: HubSpot Let’s be honest—does any marketer really know what that means? You wouldn’t be wrong, and you’d be in great company— Neil Patel makes a great case for this. These actions could include adding products to an e-commerce cart or filling out a form to download a case study or e-book. Embed a form.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

BOP Design

JUNE 22, 2023

HubSpot: [link] The design of the HubSpot site is fun and uses illustrations to emphasize customer outcomes/benefits. The information on them typically includes more detailed information, technical specifications, white papers, case studies, and other resources to help buyers evaluate the product or service.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

PureB2B

MAY 30, 2022

Popular ESPs include MailChimp, Constant Contact, HubSpot, and Pardot. Then, turn that information into multiple content formats, such as blogs, white papers, webinars, or case studies. Do you want it to encourage recipients to download a white paper, or to RSVP for an event you’re throwing?

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. Display testimonials linked to case studies in your sidebar.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Only B2B

APRIL 13, 2022

17% of salespeople think they’re pushy, while 50% of prospects view them as pushy – Hubspot. Make it simple for them to accept an invitation. Don’t Put Too Much Pressure On Customers. Yes, you’re an appointment setter, which means you’ll need to use some traditional sales techniques to assist you make the appointment.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Porch Group Media

APRIL 22, 2021

According to a study by Social Media Today and SharpSpring , 45% of respondents are either somewhat (38%) or extremely (7%) satisfied with the lead volume that they receive from using social media for lead generation. An ODM Group study found that 74% of consumers rely on social networks to help with their purchasing decisions.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. HubSpot leverages a wide range of marketing tools that help businesses & start-ups across the globe grow better.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

ClearVoice

APRIL 23, 2020

Case studies. White Papers. Example 1: Woobox case study. Social promotion app Woobox offers a handful of case studies on their website to entice marketers to pull the trigger and give their service a try. Study the language the source uses. Buyer personas. Newsletters. News releases.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

nDash

DECEMBER 14, 2020

I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. I write short technical articles, definitions, interviews, case studies, and white papers that educate business and IT professionals about data management and technology.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Insider Group

AUGUST 3, 2015

Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher. Or in the case of media relations, an editor had to be pitched (or begged) to gain exposure. pricing, testimonials, case studies, etc.).

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Lake One

JUNE 30, 2020

According to HubSpot, Sales Enablement is the iterative process of providing your business’s sales teams with the resources they need to close more deals. Lead Generation Content: Blog posts, white papers, case studies, and videos. Related Reading: Is a HubSpot CRM Right for You? Source: Uplandsoftware.com.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. If you’re using HubSpot, this responsive feature is built into the lead flows tool. Part 3: What’s a Marketer to Do?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Content Standard

JULY 11, 2019

For example, in the case study above, we decided to focus on wireless technology. Let’s take the case of a technology consulting firm where I worked on the marketing team. Second, everyone who signed up received an exclusive, short white paper that offered additional context, stats, and information from the talk.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

ClearVoice

AUGUST 17, 2020

In HubSpot ‘s ‘The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence’ a marketing strategy is defined as the tool that defines a specific goal in an achievable way. Challenges solved: 3 teamlancing case study highlights. What gives? Do you have a strategy in place?

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94