Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 117

Top of Funnel Tactics B2B Marketing Work Management 117

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2022.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Marketing Automation Services 239

Marketing Automation Services Social Media Marketing Automation Social Marketing 239

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market.

Course 108

Course Paid Content Marketing Analytics Tools Work Management 108

Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is SEO?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Hubspot

OCTOBER 17, 2019

As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. Make sure your executives have a strong LinkedIn presence.

Linkedin 100

Linkedin Generation Marketing Budget Leads 100

Parse.ly

JUNE 11, 2020

If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. That has all changed, almost overnight.

Marketing AI 128

Marketing AI Generation Work Management Marketing Management 128

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools.

Paid Content 52

Paid Content Social Media Pricing Price 52

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. By categorizing your B2B list into distinct groups based on industry, company size, geographical location, and specific interests, you’re enabled to craft marketing messages with pinpoint accuracy.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Hubspot

AUGUST 2, 2018

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. The Haynes Baked Beans ad tops many-a-list. Creativity has always been the starlet of content creation. With recent advances in marketing data analysis, analytics is poised to steal the show. Your content —and brand — go viral. Think about it.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. That means it’s time to start putting your marketing efforts where they matter most. Display Ads.

Paid Search Agency 259

Paid Search Agency Paid Content Search Marketing Lead Scoring 259

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Advertising Agencies 103

Advertising Agencies Paid Search Agency Social Media Ad Agencies 103

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Buyers have gotten used to remote interactions, and in many cases, have realised that this type of interaction makes it easier for them to get information, place orders, and arrange services.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! There are so many things you can do to spice up your marketing moves that will drive conversion and provide intriguing value. Your blog should be the center of your content marketing strategy.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. If you have a lot of other marketing tasks on your plate, this process can seem daunting. Integrations include: Google, Bing, and Yahoo ads programs.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

SnapApp

NOVEMBER 1, 2016

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices. Reddit Ads.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet.

Paid Search Agency 119

Paid Search Agency Paid Content B2B Marketing Companies 119

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work. I’m excited + terrified!

Social Media 103

Social Media Consulting Media Work Management 103

nDash

JANUARY 21, 2021

You’re also a bit of a marketing nerd who loves spreadsheet shortcuts and all and seeks out actionable data and insights. If so, we should talk… nDash is seeking a digital marketing manager to join our team. We’re looking for a person who’s willing to work hands-on to execute a marketing strategy they help us define.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98