Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews. A Statistic to Cite.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. Content marketing is an important strategy but can be challenging to master.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. One thing is clear: Personalization works.

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? Read the med-tech case study now. 2] Megan Heuer, “Three Myths of the ‘67 Percent’ Statistic.” Apply best practices for the best results. Oct 2014. [2] SiriusDecisions, July 3, 2013.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. comprehensive reports that combine leadership interviews with in-depth analysis, charts, and case studies on data, digital technologies, innovation, and new competition. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Let’s revisit the earlier statistic showing 87% of shoppers start the hunt for solutions online. Turn your virtual “open” sign on by creating an multichannel brand experience.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

chiefmartech

JULY 14, 2020

Now, it turns out that getting from Boston to one of the many forked peninsulas on the Maine coast is an interesting study in distance. Statistical Self-Similarity and Fractional Dimension. I took the photo above from our porch one evening. Definitely a way better view than my basement. It’s a fractal. But you get the point.

Work Management 75

Work Management Marketing Management Software Multi-Channel 75

ANNUITAS

SEPTEMBER 21, 2010

However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up. Another study conducted by MarketingSherpa showed that 70% of all initial leads generated are NOT in a “buy-mode”.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Content Standard

OCTOBER 22, 2015

In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. “Increasingly, we are seeing some pretty sizable increases in budgets,” said Senior Analyst Ryan Skinner, author of the Forrester report. Tips to Build Your Pitch.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Launch Marketing

MAY 8, 2018

While many B2B organizations leverage internal marketing assets such as case studies and product demos to market their solutions, CEO of TrustRadius Vinay Bhagat emphasized that organizations need to also incorporate their customers’ voice within their marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it?

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum.

Training 48

Training Demand Demand Generation Agencies Planning 48

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. Everyone wants to convert more leads.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. To check out the full story of how the QuanticMind RPC model drove these record numbers, check out the full case-study.

PPC 40

PPC Advertisements Advertising SEM 40

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Forrester ). Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

LEADership

MARCH 31, 2015

The Marketing team reports in daily to Sam with statistics on how many new Likes they got on Facebook for their top-selling products, how many new inquiries (not necessarily leads) were generated through the website asking for free demos, and other quantitative performance indicators like that. There are studies to verify this.

Demand Generation 40

Demand Generation Lead Generation Forrester Budget Programs 40

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Case in point? 34% said ebooks.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. You need to research, study, and learn. On the flip side, only 8% are opened.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Leverage Social Networks – Allow your sales team to use social networks throughout the day to connect with target audiences, answer questions popping up in conversations and ultimately understand the prospect better.According to a recent Forrester survey, 57% of shoppers use recommendations in the decision making process.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” 2. .” billion by the end of this year. It’s only ever a thumb’s press away.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. In case you are counting. Audio and Podcast Marketing Statistics. But I paid her.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier.

PR 76

PR Trust Marketing Stats B2B Marketing 76

DiscoverOrg

AUGUST 7, 2018

The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. This includes: Downloads of whitepapers, case studies, tech publications.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. However, this is rarely the case since there are a finite number of high quality sales ready leads in your target market at any given time. Recommended Resources from B2B Marketing Experts. Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SpotMe Blog

JUNE 28, 2023

After working with 12,000+ enterprise event marketers over the past 20+ years, our team has studied what it takes to create a successful webinar marketing plan to help you build better customer relationships with minimal time and effort. Share actionable insights, data, case studies, tips, or strategies.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Single Grain

MARCH 9, 2021

For example, if you sell IP transit to other businesses, enter “IP transit” and wait for Google to provide recommendations based on the most-searched-for terms: Once you have collected a few keywords, search for your seed keyword (“IP transit” in this case) and review the search results page. Case studies.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. In many cases, organizations are not fully confident in the quality and accuracy of their data. This comes down to two factors.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

SnapApp

DECEMBER 4, 2017

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Martech Advisor

DECEMBER 27, 2019

Luckily there are things businesses can do to validate the ROI of technology implementations and a new study quantifies organizations’ investment after adopting technology, writes, Dr. Gero Decker, Co-founder & CEO, Signavio. To make the case for your technology investments you need to establish measurement metrics.

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Zoominfo

JUNE 24, 2018

Consider these statistics: More than six in 10 US consumers say self-service tools are their go-to channel for simple inquiries ( source ). Build an online knowledge base: A Forrester Research study shows customers make the most frequent use of knowledge bases compared to other self-service channels ( source ).

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Generate blog post ideas and case studies to attract potential customers. Mention all product use cases to tap into your users’ intent. Grab their attention with great headlines.

Conversion Rate 100

Conversion Rate Conversion Tips Marketing Analytics Tools 100

SpotMe Blog

SEPTEMBER 22, 2022

Some studies report an even higher percentage. This statistic clearly shows that HCP engagement and needs have drastically changed. On average, they prefer 5- to 10-minute bitesize case studies”. . For example, before your event, you could use the ‘submit your case’ technique. Carry out an RFP.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59