Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? Think about how it felt to go to school and study for tests. The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain.

Storytelling 114

Storytelling Buyer Personas Case Studies Case Study 114

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Studies 120

Case Studies Case Study Studies Storytelling 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Studies 120

Case Studies Case Study Studies Storytelling 120

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. You probably already have case studies. Instead of simply presenting the facts, add a narrative. The post Storytelling in B2B Marketing appeared first on Content4Demand. And 50% of B2B buyers are more likely to purchase from brands they connect with emotionally.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Content4Demand

FEBRUARY 7, 2020

Bringing B2B Marketing to Life One of the strengths of B2BMX, according to attendees, has been the opportunities to hear real-life examples of B2B marketing success and interact with fellow practitioners. The focus on content development will also be evident in the “Visual Storytelling With PowerPoint” workshop on Monday, led by Oracle’s Gee.

Case Study 54

Case Study Case Studies Studies Work Management 54

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. The stories told by Shriners Hospitals for Children serve as a great example. They Convert.

Case Study 57

Case Study Case Studies Studies Work Management 57

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. Among the key findings : “Using a high-performing seller to present new collateral increased the likelihood of us.e Storytelling enhances value.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

ConvertKit

OCTOBER 30, 2018

Before you unleash yourself to create a ton of affiliate marketing content, let’s take a step back and talk about successful content marketing as a whole and we’ll end with some solid content marketing examples you can use an affiliate marketer. 5 content marketing examples for affiliates. Case study. Resource page.

Examples 91

Examples Content Marketing Content Case Studies 91

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. We hope you’ll love every one of the examples included in the full e-book. Case in point: #WeAreCisco. .

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

OCTOBER 31, 2023

That’s another example of marketing psychology in action. For example, they may purchase a luxury item not for its utility but because it makes them feel special or prestigious. For example, a fitness center addresses the need for physical activity and well-being. Marketers can use anchoring to present prices.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

That’s another example of marketing psychology in action. For example, they may purchase a luxury item not for its utility but because it makes them feel special or prestigious. For example, a fitness center addresses the need for physical activity and well-being. Marketers can use anchoring to present prices.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. The 3 Steps to Fix Your GTM in Any Economy —With Multiple Rockstar Marketer Cameos!

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Salesforce Marketing Cloud

JUNE 28, 2023

Effective sales pitches require a bit of homework to understand your prospect well enough to personalize your presentation instead of sticking to a canned script. A recent study shows that top-performing sales teams are 1.6 Again, this is a good case for data. Data can be the guidepost in your pitch prioritization.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Zoominfo

MARCH 14, 2018

Filled with tons of relevant examples – that can be customized to your business or industry – Hug Your Haters also includes insightful personal anecdotes that make Hug Your Haters a roller coaster ride of learning, hilarity, and inspiration. Find out why you need to hug your haters and embrace their complaints. Same is lame.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Heinz Marketing

NOVEMBER 11, 2020

With technological advances we’ve seen over the last two decades on data visualization and integrating data from various sources, there are still gaps in how we process that data, how we present it, and how we tell the story behind it. My moment of shift was when I read Storytelling with Data by Cole Nussbaumer Knaflic. What’s next?

Thought Leadership 140

Thought Leadership Analysis Advertising Funnels Case Studies 140

Biznology

FEBRUARY 16, 2018

In fact, a Mediakix study found that Snapchat’s top influencers posted 25 percent more content via Instagram stories than they posted on Snapchat. I want to discuss how the addition of stories to Instagram positions the platform to present what is typically the most important and powerful tool in content marketing: the ability to teach.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Zoominfo

OCTOBER 22, 2019

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. ” Example. Bryerton offers this example from our 2017 event. We paired people into cross-functional groups, and each team had to present on a particular use case.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

ClearVoice

FEBRUARY 2, 2024

For example, Adidas emailed customers who ran the Boston Marathon in 2017, saying, “Congrats, you survived the Boston Marathon!” It may have prevented a branding no-no if Dove had field-tested the ad across various communities and used analytics to study the resulting data. They then created accordingly.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. A study from Animoto found that 4x as many customers would rather watch a video about a product than read about it. Live-streams/presentations. Video case study. Q&A videos.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Martech

APRIL 22, 2022

As AI improves, use-cases are only going to increase. Examples of artificial intelligence in marketing. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. Examples are Salesforce’s Einstein and Adobe’s Sensei. Better informed decisions.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

ClearVoice

APRIL 23, 2020

Top content writers understand the target audience they’re writing for, have strong research skills and love to incorporate storytelling into their pieces to captivate their audiences, according to SEMRush. Case studies. Let’s look at a few examples. Example 1: Woobox case study.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Hinge Marketing

FEBRUARY 27, 2020

Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Research can provide good content for presenters to illustrate or as validation for their main point. If you license research , you could co-present with an analyst from the publishing organization. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118