Marketing Insider Group

JULY 14, 2020

In only 14 years, the effect it has had is profound. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Surprisingly, Coca-Cola recently halted ad spend, with a statement from the CEO that, “There is limited effectiveness to brand marketing.” 2006: Facebook debuts.

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

nDash

NOVEMBER 3, 2021

SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Case Studies. Sales Collateral. Law & Politics. Science & Medicine.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Marketing Interactions

OCTOBER 5, 2022

Given the use case, what dimensions of value are important to your customer? Your account manager and SME are the moderators there to help draw out the value scenario and answer questions that may arise. I’d also suggest revisiting your case studies and evaluating them for how helpful they are.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Valasys

NOVEMBER 5, 2019

According to HubSpot, email generates $38 for every $1 spent, which is astounding 3,800% ROI for $1 spent, amounting to an astounding 3,800% ROI making it one of the most effective marketing tools available to establish trust at first contact with a B2B lead over email. Furthermore, emails are used by 93% of marketers to distribute content.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

WriteSpark

FEBRUARY 12, 2013

effectiveness. If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? The current. stable of freelancing and crowdsourcing sites offer a compelling solution for. the staff-poor and most likely budget-poor marketing leaders who are. doing yourself.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

effectiveness. If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? The current. stable of freelancing and crowdsourcing sites offer a compelling solution for. the staff-poor and most likely budget-poor marketing leaders who are. doing yourself.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Integrated B2B

MARCH 10, 2013

Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. How to assess your ROK business case. Find out how many subject matter experts (SMEs) there are in the company. To uncover this potential, begin by asking questions.

SME 40

SME Work Management Marketing Management Case Studies 40

Directive Agency

SEPTEMBER 3, 2019

How many more downloaded case studies are you hoping to obtain? Establish yourself as a subject matter expert (SME)? One of the most effective tactics is to curate content based on questions found using Answer the Public. How much are you aiming to increase traffic to your blog? Cross-sell or upsell your product/service?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Helped her information-scientist audience communicate more effectively (by sharing the whitepaper/ebook) with their business-oriented colleagues.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Buzz Marketing for Technology

JUNE 27, 2008

Using scenarios to share the information is an effective and engaging way to build your courses. So, that’s the case for using scenarios. And believe it or not, they think that many of you aren’t capable of building effective elearning courses. The SME are highly skilled and work in a very fast-paced environment.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

thePoint

MAY 19, 2020

Some SMEs have done webinars, and some have not, but we’ve learned it’s best to provide them with virtual sessions guidelines such as: Ensuring they know who their audience will be (e.g., educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. customers, prospects, partners).

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Hinge Marketing

NOVEMBER 3, 2021

So what makes speaking engagements the most effective marketing technique in any professional services marketing strategy ? Whether you want to establish your relevance or authority, speaking engagements are an effective way to do either. And what can management consultants do to unlock its benefits? Boost referrals.

Work Management 130

Work Management Consulting Marketing Management Webinar Metrics 130

Rev

OCTOBER 4, 2023

Effectively creating demand requires creativity, strategy and persistence. For instance, if your business targets young professionals, creating content that resonates with them, like infographics, social media posts and YouTube videos, might be more effective than standard text-based blog posts.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

ClearVoice

AUGUST 14, 2023

In cybersecurity content marketing, storytelling can take the following forms: case studies and success stories, security breach narratives, and stories that showcase the human side of cybersecurity. Content types can include blog posts, white papers, ebooks, case studies , and research reports.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Convert

DECEMBER 12, 2022

On leaving college, my first job was with a fast growing SME car parts company called MicksGarage.com. I have always found CXL.com to be an excellent source of data backed views and case studies. We hope this interview has given you some valuable insights and advice on how to experiment more effectively.

SME 52

SME Domain Sample Case Study 52

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. But most important, peruse the B2BMX agenda to find the sessions tailored to the topics you’re most keen on. We hope this helps you make the best use of your B2BMX time.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Ambal's Amusings

SEPTEMBER 3, 2009

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Your white paper just became a glorified sales brochure.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The ROI Guy

APRIL 21, 2010

The utilities’ value proposition was compelling, and investment cost modest, but IT decision makers demanded ROI proof, and as a result, several deals were stuck while the IT buyers tried to make the case, and the vendor sales teams struggled for proof points. Case studies were commissioned, but did not provide all the proof needed.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.

Paid Content 106

Paid Content SME Product Tips 106

ClearVoice

SEPTEMBER 6, 2022

Because the content types here will be more detailed, brand-specific, and with solutions to customers’ needs in mind, the guidance of a subject matter expert (SME) can come in handy. Case studies and white papers are good examples of two types of content that can meet the same goal, look a lot alike, and can be used interchangeably.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

Referral Rock

OCTOBER 30, 2019

Finding software that integrates and plays well with one another is key to an effective marketing stack. If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Some tools on the list are foundational. Video Conferencing Solution.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Convince & Convert

MARCH 16, 2010

A new Pew Research study shows only 8% of U.S. Because you actually know the people you are connected with in most cases, FourSquare and Gowalla feel a lot more like the original Twitter, with a sense of engagement that today’s Twitter can’t deliver. Using Twitter to network is great, but to engage customers may be less effective.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

NOVEMBER 26, 2013

Matt Peters breaks down the latest study into high-correlation factors for website rank. Matt Burns explains seven changes to link-building tactics and their effects in the post-Panda environment: tiered linking and excessive keyword-match links are out, high authority and social links are, and guest blogging is in…for now.

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Matt Peters breaks down the latest study into high-correlation factors for website rank. Matt Burns explains seven changes to link-building tactics and their effects in the post-Panda environment: tiered linking and excessive keyword-match links are out, high authority and social links are, and guest blogging is in…for now.

Resources 100

Resources SEO Best Practices Burn Rate 100

Directive Agency

JULY 26, 2016

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? Can you communicate effectively? Casey Meraz.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76