PureB2B

MARCH 30, 2022

Potential buyers are going to want to see demos, have an evaluation period, and require a lot of consultation as part of the service they’re buying. technology sales leads into customers in a technology industry. Whitepapers and case studies—both in written and video form—are some of the best formats to accomplish this.

B2B Sales 62

B2B Sales Practices Marketing Management Ideal Customer Profiles 62

SmartBug Media

DECEMBER 11, 2019

A consultative approach of helping him or her come to his or her decision will ensure that you seal the deal. BOFU content offer ideas include: Case studies. Case studies. Consultation. Your leads have been declining over the last six months, but you’re not exactly sure why. Vendor comparisons.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

Marketing Insider Group

NOVEMBER 18, 2020

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. Without the necessary data, you can’t understand who your leads are and how to reach them with personalized communications.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Online Marketing Institute

JUNE 25, 2009

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. In a competitive process, they stood out."

Consulting 40

Consulting Paid Search Agency B2B Marketing Privacy Policies 40

Launch Marketing

MAY 15, 2024

Lead generation that is accompanied by a weak lead conversion rate can cause the sales team to lack faith in marketing qualified leads and more importantly, hurt the company’s bottom line. Here are five ways to optimize your marketing efforts and deliver more qualified B2B sales leads.

Sales Qualified Leads 109

Sales Qualified Leads B2B Sales Sales Leads Marketing Qualified Leads 109

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

ClickZ

AUGUST 26, 2020

Over the last five years we have seen a combination of factors that have led to an explosion in the number of marketing technologies with over 8,000 names technologies according to Scott Brinker, and over 60,000 companies that make up the marketing ecosystem according to Boston Consulting Group.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

Biznology

OCTOBER 14, 2015

A lively case study of how a tech company used data to fuel its business growth. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. And we guarantee you’ll stay awake!

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

ViewPoint

JANUARY 21, 2014

Which brings me to the topic for this month’s article, which follows up on the December topic entitled: " Taking away a salesperson’s excuses ," in which I wrote about the lack of sales lead follow-up. Actually, this list is shorter than the one for salespeople’s excuses for not following up on sales leads.

Work Management 120

Work Management Marketing Management Sales Qualified Leads CRM 120

ANNUITAS

APRIL 9, 2015

The purpose of a demand generation program is to drive revenue, not leads, and the only way to truly measure success is revenue in the form of contribution to pipeline and sales. Lead volume is certainly important, but useless as a measure of success unless it is weighed against the revenue it drives.

Conversion Rate 100

Conversion Rate Conversion Lead Ranking Demand Generation 100

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher. Slow down! Consideration. Decision.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

markempa

DECEMBER 1, 2014

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. In this case study, Managed Maintenance Inc.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

SalesIntel

JULY 30, 2021

EvolveBPM is a global marketing consultant and solutions provider that signed up for SalesIntel to extend their reach and have more conversations by leveraging mobile numbers. That, coupled with intent data and technographic allowed them to plan and execute much more robust and effective sales campaigns with better performance.

Sales Management 52

Sales Management Top of Funnel Webinar Metrics Digital Marketing Funnels 52

KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. Case studies (86%). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Webinars/webcasts (88%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers. billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

KEO Marketing

JULY 19, 2017

The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. If you own a B2B company, you are familiar with outbound marketing , or the process of pushing your sales messages out to as many prospects as possible.

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

Vidyard

FEBRUARY 15, 2022

Winners in the remaining nine categories of the 2021 VIB Awards included: Top Sales Reps Using Video to Drive Revenue The Pitch Perfecter: Kaela Bernardino , Enterprise Learning Consultant at Docebo , used highly creative videos to stand out and book more meetings with key prospects. Now that’s visionary video marketing!

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

ViewPoint

DECEMBER 2, 2010

James Obermayer is Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. ” But before you dismiss these thoughts read on, just in case this pertains to a friend of yours. Sharing in the follow-up of the sales leads (marketing automation).

CRM 120

CRM Eye-Tracking ROI Blogger 120

Valasys

JUNE 25, 2019

According to a report by Resourceful Selling, 91% of the top-performing sales organizations collaborate across all departments to close sales leads. On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

NuSpark Consulting

OCTOBER 27, 2013

Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Determine goals: sales; leads; brand building; product demonstration; education.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Hubspot

APRIL 27, 2023

The first thing to do once you get a tech sales job is to study the product. Note the kinds of use cases and scenarios the product will be useful for, so you can capitalize on that when you speak to prospects. As you study the product, study the target market you'll be selling to. Understand the product.

Enterprise Management 76

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 76

Valasys

JULY 15, 2021

Make sure to support your content with scientific research, credible references, case studies, etc. About Author: Angelina Smith is a marketing consultant with 15 years of experience in the execution of marketing strategies.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

SmartBug Media

NOVEMBER 10, 2021

Specific: Set specific goals for your marketing, for example, “increase traffic to the website by 10 percent” or “see a 15 percent increase in sales leads to our CRM over the previous year.” Here are some examples of collateral you should have ready for the traffic coming to your website: Case studies. White papers.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Mailmunch

MAY 20, 2021

Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. When done right, lead magnets often compel people to share their information with you. Make sure your lead magnet is something people want and are interested in. Launch a referral campaign.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Marketing Insider Group

AUGUST 30, 2019

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. Without the necessary data, you can’t understand who your leads are and how to reach them with personalized communications.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Industrial Marketing Today

JANUARY 10, 2011

This increased focus on brand awareness is a surprising shift from the traditional industrial marketing goal of generating more high-quality sales leads. That in my opinion is exactly how inbound content marketing is supposed to work for lead generation. In-person events: 71% effectiveness (64% usage).

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Datafusion Solutions

AUGUST 6, 2020

Can you imagine a scientist experimenting without having completely studied, under the direction of fellow researchers, going through various theories, strengths, and weaknesses of the already proven hypothesis? Read what your buyers write” Coming to B2B sales Timing is everything. What about a politician running for office?

B2B Sales 52

B2B Sales Tips B2B SWOT 52

markempa

JUNE 7, 2005

That’s a good thing - but as many of us know – generating a ton of clicks/visitors does not mean that more sales leads will follow. So what else can you do to improve the traction of your website to generate more leads? So what else can you do to improve the traction of your website to generate more leads?

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " This idea is already in lead generation playbooks for most of the largest consulting firms. One way to start relationships with professors is to find those that have their own consulting practices.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Rev

AUGUST 2, 2023

Lead generation is the process of developing potential customer leads, while sales prospecting is the process of actively identifying and engaging with these leads to generate sales. The goal of B2B lead generation is to create a database of companies that have the potential to become customers.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

markempa

MARCH 30, 2007

But there is no such thing as buying the perfect list, especially if you have a complex sale. A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number. But there is no such thing as buying the perfect list, especially if you have a complex sale.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Ambal's Amusings

JANUARY 7, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. B2B Lead Generation Blog. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Mac McIntosh’s Blog Sales Lead Insights.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

NuSpark Consulting

OCTOBER 13, 2015

Were you compelled to buy, or did it lead you deeper into more of their content? Did you find case studies or look for reviews? And what ancillary information was also out there that had an influence on your decision? Secondly, if you contacted the brand via social channels, what was your experience like?

Ideal Customer Profiles 100

Ideal Customer Profiles Social Media Buying Cycle Lead Scoring 100

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The differences may then lie in use cases and expectations. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149