Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. However, solving cases is only half the battle. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? Tell me about yourself.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 106

Social Media Consulting Media Work Management 106

Hinge Marketing

FEBRUARY 23, 2022

There’s a popular saying that “time waits for no one”—and that seems to be especially true for consulting firms. Concern from over 450 study participants demonstrated a change in sentiment away from concern about the future and toward a need to take action and implement new technological solutions to manage future growth.

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. The videos provide high value with simple, low-cost, no-frills production. Grow your social proof with case studies. Their case studies are searchable by industry and business size.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Contify

MAY 6, 2020

Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its Market and Competitive Intelligence Platform to help a global strategy consulting major find new business opportunities by tracking the portfolio companies of its private equity clients. Read the case study here.

Consulting 52

Consulting Marketing & Strategy Work Management Business 52

NuSpark Consulting

FEBRUARY 13, 2023

This can include displaying contact information, a clear privacy policy, and detailed product or service information. User reviews, case studies, and testimonials: Including reviews and testimonials on your website can provide social proof of the quality of your products or services and help build trust with potential customers.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Both vendors and buyers use demos and vendor/product websites. To make the most out of their marketing budgets and remove friction for buyers, vendors should invest more in user reviews, rep enablement, and product-led growth.”

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

APRIL 15, 2024

Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. This includes limited budgets, staff, and time, all of which can impact the quality and consistency of content production. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

JANUARY 13, 2021

A new study found that a majority of business executives agree that SEO does impact brand perception. Plans for content on your content calendar that are brand specific to ensure positive results for your brand’s name and any products. Such a scenario could be a windfall for content, including blogs, case studies, and videos.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

ClearVoice

AUGUST 3, 2020

Consistency with production and publication haunts you every day. It involves multiple third parties closely collaborating on all facets of the content production process, shoulder-to-shoulder with your internal content marketing team. Let’s say you still hire the two-person consulting team we mentioned moments ago.

Top of Funnel 59

Top of Funnel Product Work Management Case Study 59

Hubspot

AUGUST 16, 2019

With such a large potential audience, it's becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services. While an undoubtedly rewarding role, it can be tricky -- which is why we've gathered insights from X successful social media consultants.

Consulting 75

Consulting Social Media Media Peer-to-peer 75

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits. Content Marketing Gives Your Product or Service More Visibility.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Marketing Insider Group

OCTOBER 26, 2020

A recent study found that only 8% of companies believe their performance management drives business value. Knudstorp was hired as a junior consultant in 2001. He based everything he did on empathy – having empathy for both customers and employees and listening how each felt about the use of LEGO’s products. How am I doing?

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

The Point

SEPTEMBER 17, 2014

Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. • B2B Marketing Campaign Measurement Demand Generation lead generation Lead Management Lead Nurturing Marketing Automation Marketo lead conversion rates marketo Marketo agency marketo consultants Marketo partner Sungard AS'

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Launch Marketing

APRIL 19, 2023

Demonstrating credibility on trends and topics through thought leadership content translates to trust in your product or service and addressing their needs. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. You might include data about how your customers use your product or service, or how their behavior has changed over time. Case studies are another effective way to add data naturally to your content. Edit the piece.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Don’t default to talking about the products or services your company provides or how it delivers them.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” In the case of startups, possibly stock. On to the lessons of the report. B2B Marketers are Misaligned With Influencer Preferences.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Marketing Insider Group

SEPTEMBER 28, 2020

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. Within these content silos are several other sub-categories including topics such as leadership, productivity, company culture, strategy, cash flow, and marketing & sales. DivvyHQ Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. SaaS is a particularly competitive market, so B2B SaaS-specific marketing is crucial to get your product in front of the right prospects. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital platforms empower wholesalers to showcase: vast product catalogs automate order processing, and offer personalized pricing for bulk orders.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Heinz Marketing

SEPTEMBER 20, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the fast-paced world of B2B marketing, effective communication is critical to winning over potential clients and nurturing existing relationships. Suppose marketing needs help communicating the value of a high-value yet difficult-to-message product.

B2B Sales 94

B2B Sales B2B Marketing B2B Case Studies 94

Tiecas

FEBRUARY 5, 2024

Demonstrating Value Proposition : Effectively communicating our value proposition is essential for persuading potential customers to choose our products or services over competitors. Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? About 40% of respondents (N = ~126) to this edition of the survey are from B2B product companies. The CMO Survey: 9.2%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75