Industrial Marketing Today

MARCH 29, 2011

Google it and you’ll find plenty of research studies to back that up. Technical articles, white papers and case studies would require basic registration information – name, company name and email address. It is worthwhile pursuing these strategies to convert informational Websites into robust lead generators.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Last month, I linked to a post about Enterprise 2.0

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. and give them the information that is most useful to them, then follow up to ensure that your message wont be forgotten.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blog Topics and Technology The main motivation for all bloggers was &# meeting like minded people,&# self-expression and expertise sharing according to the study.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

NuSpark Consulting

JUNE 26, 2010

There is a pre-conceived notion that marketing automation is overly expensive, but that is not the case. Have a pipeline of content ready for implementation- white papers, case studies, webinars, newsletters, surveys, etc. There are many systems that are quite moderate in pricing, yet still perform well. world we live in.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Ranking 100

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Information Architecture. Intranet 2.0. The risks to relying too much on e-mail (and other systems such as shared drives) for information storage are well known: Ã? a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â??

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

information management. information security. Web Content 2007. Web-based spreadsheet. Organise, streamline, inform, involve; 2. His deck is one of the best I have seen on wiki adoption with some concrete use cases and recommendations on how to get started! Read the full article: Enterprise 2.0:

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly I still have a fondness for that logo though now that it’s a decade old, it obviously has a dated “web 2.0

Branding 40

Branding Brand Identity Startups Domain 40

Ambal's Amusings

JANUARY 28, 2010

More businesses will embrace social media as the case studies and proven ROI cases surface. Because women are natural networkers and absolutely love the web 2.0 Stats have shown how people are wanting to receive and absorb their information and video and audio seem to be shining through.

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. And when prospects land on your website, it is important that they find the information they are seeking.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Buzz Marketing for Technology

JUNE 27, 2008

entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Knowledge Management 2.0 Knowledge Worker 2.0 works primarily with information or. socialmedia. socialcomputing. enterprise2.0. knowledgeworker. knowledgeworker2.0.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. However, these tend to be far more effective in the later stages of the industrial buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JANUARY 26, 2010

Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Use case studies to demonstrate tangible results. Provide this information in plain English with compelling reasons for people to do business with you.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Rand’s presentation is engaging and full of great information. What do you think?

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. To be included as the base information for your practical guide to generating real results is an honor.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

MLT Creative

NOVEMBER 1, 2011

Speakers from Dunnhumby, BzzAgent and Info Retail will use actual case studies from major brands to give a peek into how smart marketers are achieving better ROI. Philadelphia, PA: The Mid-Atlantic region's largest business summit for professionals interested in learning about the latest in Social Media and web 2.0

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Online Marketing Institute

JANUARY 25, 2010

B2B buyers not only have greater access to information than ever before, but increasingly, that information comes from industry peers and third parties, versus coming from their vendors or from traditional media outlets. B2B marketers’ greatest challenge lies in responding to a rapidly-changing B2B buyer.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. That is the value to me of Web 2.0

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media 100

Social Media Planning Work Management Social Marketing 100

WebMarketCentral

JANUARY 28, 2009

Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. Social Tagging Web Marketing. Tags: Web 2.0

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

NOVEMBER 12, 2008

You can unfollow me if you like."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. But there are limits." Like your morning run.).

Twitter 20

Twitter SEM Tools Practices 20

Online Marketing Institute

JUNE 15, 2009

In our case, I can understand because Online Marketing Blog has become pretty popular, but it’s highly unlikely we’re going to run a story about another SEO firm’s recent client win or office expansion. Do recommend any second-tier tactics in these cases, or should we diregard them entirely?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Buzz Marketing for Technology

JUNE 27, 2008

s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Marketing Insider Group

JULY 27, 2010

The buying process begins with a stage of discovery where buyers are searching for clear definitions to problems and general information that will enable their teams to be better informed. According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Single Grain

JULY 22, 2022

Here’s a brief look at the difference between Web 1.0, and Web 3.0 : Web 1.0 1989-2005) is a read-only web where people can read information written on websites. 1999-2012) is a read-write web where people can read and write content on websites and applications. Results Tracking. Ask Questions.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Convince & Convert

APRIL 22, 2010

In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. This is complex stuff!!

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Marketing Insider Group

SEPTEMBER 30, 2010

She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose. These are all great tips.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

OCTOBER 9, 2012

The new media landscape has reshaped the ways in which audiences access information. For their daily information, online readers consult various sources, including newspaper sites, email, and social media. wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. 3) Citizen Journalism. 4) Copyright.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Webbiquity

JUNE 6, 2011

On David’s blog you will find more information on Brand Relevance as well as all his other books he has published. Visit Frank’s blog , The Sword and the Script, a blog that studies the application of marketing, PR and social media. How Technology, E-Commerce and Web 2.0 Glen Gilmore, Esq.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100