Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. They take online reviews and testimonials to another level. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Webbiquity

JUNE 30, 2022

Provide case studies, testimonials, and reviews. While adding logos of well-known clients helps establish your brand credibility, using case studies, customer testimonials , and reviews further builds trust among your website users. Image credit: Campaign_Creators on Pixabay.

Marketing Websites 292

Marketing Websites Ad Building Lock-In Case Study 292

Webbiquity

JUNE 28, 2022

One obvious way to showcase that is through case studies of your clients and their successes. One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Optinmonster

JANUARY 24, 2024

Are you using testimonials in your marketing? That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. That’s called social proof , and that proof includes testimonials. That’s why I’m sharing OptinMonster’s 7 top tips for getting great testimonials.

Ideal Customer Profiles 78

Ideal Customer Profiles Tips Case Study Case Studies 78

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. 56% of B2B customers find testimonials to be helpful and 92% of people search out testimonials when making a purchase decision.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

JANUARY 13, 2021

To elicit reviews, leverage content marketing campaigns that encourage customers to leave reviews as well as participate in testimonial videos. A new study found that a majority of business executives agree that SEO does impact brand perception. The image of your brand matters in every channel and iteration. So, how do you do it?

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Zoominfo

JUNE 10, 2018

Leverage customer testimonials or case studies. Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )? Here’s why: Testimonials and case studies build trust. Keep reading. Ask questions.

Pricing 239

Pricing Price Case Study Case Studies 239

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. In this guide, you’ll learn how testimonial marketing works and why you should add it to your content strategy. Also, how to use customer testimonials and case studies to increase trust in your business.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

NuSpark Consulting

FEBRUARY 13, 2023

User reviews, case studies, and testimonials: Including reviews and testimonials on your website can provide social proof of the quality of your products or services and help build trust with potential customers. Trust plays a crucial role in generating leads and sales for businesses of all kinds.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Smashmouth Marketing

OCTOBER 1, 2021

Include testimonials from previous customers (if you don’t have these already start collecting them because they can be great marketing tools) and put it all together in an easily accessible package with your contact info highlighted. And the first step to getting there is making sure you have a clean list. Top Ways to Nurture Your Leads.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Webbiquity

OCTOBER 5, 2021

The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic). ” But that is potentially good news for vendors that are able to deliver and keep price increases in check.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. Company or personal overview. Fact sheet. Press release(s).

Press 130

Press Personalization Brand Identity Branding 130

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. Every company’s client retention strategy will look different.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Case studies. Video testimonials. High profile testimonials. High profile testimonials.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Studies 105

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson has plenty of room for future growth.

Case Studies 94

Case Studies Case Study Studies Buy 94

Martech

DECEMBER 27, 2023

This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder. Inboxes are overflowing and attention spans are shrinking.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Scoop.it

JANUARY 26, 2023

Use reviews and testimonials for social proof People will search for and analyze customer testimonials on a brand at every stage of the funnel, particularly at the bottom of the funnel as they near the conversion point. But what about the bottom of funnel sales content, or BoFU content as it’s also known? Here’s how to do it.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. However, the ROI can be enormous. And technology buyers also buy on emotion.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Heinz Marketing

JUNE 20, 2023

This may include blog posts, whitepapers, case studies, webinars, etc. By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. Talks of a recession have had us questioning “are we in one?”, “are we about to be in one?”,

Webinar Metrics 109

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 109

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Scoop.it

FEBRUARY 16, 2023

But how do you go about collecting this sparkly testimonial? A lot of the time, testimonials result in generic, impersonal feedback such as, “This was a good company to work with. But the question is, how do you get similar (and even greater) levels of detail from your testimonials? Seems obvious right?

Campaigns 59

Campaigns Case Study Case Studies Content 59

ClearVoice

MARCH 24, 2023

These include testimonials , case studies, and live demos. Customer case studies Customer case studies are stories or testimonials from customers that show how your product or service addressed their pain points. In addition, they must be willing to participate in the case study.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Need proof? Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Spiralytics

NOVEMBER 17, 2022

Don’t expect your visitors will go through your entire website and look into its every nook and cranny to dig up hidden reviews and testimonials. You’re passing by two coffee shops and start craving a cup of joe. The odds are, you’ll enter the one that attracts a bigger crowd. Source: Brakes To You. Showcase Earned Media.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

The Lead Agency

MARCH 17, 2024

Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%. Every action our customers perform online today can be a gateway to a new business opportunity. But what comes first is the lead. In B2B services specifically, that goes up to 2.2%. Our Top Tip: Just do it.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Stevens & Tate

FEBRUARY 9, 2023

Types of content you’ll want to offer during this stage include downloadable white papers, case studies , use cases, which show off the benefits of your products or services. You should consider creating customer testimonials as well–video testimonials tend to be extremely effective during this stage.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? That’s precisely what we’ll be discussing in this blog post.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Engaging prospects through email marketing is essential. However, running successful campaigns requires substantial effort.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52