Oktopost

APRIL 28, 2024

Why B2B sales teams need to be using social media for sales Long gone are the days of sales teams viewing social media as a nice-to-have marketing tool. Effectively using social media can make all the difference when meeting (and exceeding) your sales quotas across your sales team. And if you still are, it’s time to pay attention.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. How can your solution save time, improve efficiency, reduce costs, or increase revenue?

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. But when deciding to take a big step and opt for a paid social media monitoring tool, which is the best approach? 1) Decide on your objectives Why do you need a social media monitoring tool? And among all this? Mentions about your brand.

Social Media 81

Social Media Budget Programs Tools Media 81

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Advanced techniques to reduce spam. A lack of compliance with privacy laws (CAN-SPAM, GDRP, etc.). A lack of domain authentication.

CAN-SPAM 96

CAN-SPAM Data Hygiene Domain Privacy 96

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Spam messages have a far higher chance of ending up in junk mail folders.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

The Point

DECEMBER 5, 2023

There are also steps you can take to ensure that any risk is minimized. The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints. Let’s review what the new regulations are, in brief. Yahoo’s rules are expected to be similar.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

SendX

JUNE 10, 2020

The question is, which tool to employ to send those emails in bulk ? We have been jumping on and off to try different bulk email tools to see which one works the best. Top 5 Bulk Email Tools for 2020 1. SendX is one such intuitive email marketing tool that is both trustworthy and affordable. Don’t worry!

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. If your emails never reach the inbox and go to spam instead, you never even get the chance to show off your witty subject lines. Most common email tools make it easy to see how you score.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

seo.co

MAY 2, 2021

Add to this the fact that your competitors have been at it for a lot longer, and link building seems like a war you can’t ever win. If anything, it’s time to work smarter and faster using appropriate tools and resources that make link building a lot easier. The right intelligence tools, plugins, extensions, software, etc.,

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Litmus

MAY 1, 2019

Getting caught in the spam folder is an email marketer’s nightmare, but it’s more common than you might think. Or there might be issues with your infrastructure or the content of your email that can trigger spam filters, preventing your messages from being delivered to the inbox. . Here’s what we found.

Tools 96

Tools Email Marketing CAN-SPAM Tips 96

SmartBug Media

NOVEMBER 8, 2021

There are two types of marketing email suspensions: Email deliverability protection system : This detects excessive hard bounces, unsubscribes, spam reports, blocklisting, or abuse complaints. So, you might be wondering, “How can I avoid this?”. Best-Bet Email Validation Tools. Check out its free email checker tool.

Validation 98

Validation Tools CAN-SPAM Hubspot 98

SendX

JUNE 24, 2021

In this sense, email deliverability is described as the relative amount of email landing in your audiences’ inbox compared to those going straight to the spam folder. Accordingly, many tools are currently engineered with Artificial Intelligence capabilities to enhance email content and deliverability.

Marketing AI 195

Marketing AI Lead Ranking Deliverability CAN-SPAM 195

Martech

SEPTEMBER 29, 2023

One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Marketing Insider Group

JUNE 22, 2023

Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Put critical marketing tools and processes in place before jumping into automated marketing. We’ve got the answers here.

Marketing Automation Services 257

Marketing Automation Services Budget Programs Automation Work Management 257

Litmus

FEBRUARY 5, 2024

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Litmus

NOVEMBER 20, 2023

From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. In short, AI tools excel at tasks that are more repetitive in nature, giving marketers time back to focus on more complex tasks.

Marketing AI 65

Marketing AI Email Marketing Tools Privacy Policies 65

Martech

FEBRUARY 13, 2024

The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. What this means for bulk email senders Google already regularly sends some emails to the spam folder. But Google is also providing more explicit sender guidelines that cite a spam rate of.03%

CAN-SPAM 117

CAN-SPAM Acquisitions Click Rate Purchase Intent 117

Hubspot

JUNE 18, 2020

Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. In this post, we'll discuss the best free and paid email preview tools you can use to make sure your emails look great on every provider. You know the expression, "What you see is what you get"

Tools 101

Tools CAN-SPAM Urgency Marketing RSS 101

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders?

Rules 132

Rules Google Marketing Automation Services Paid Search Agency 132

Litmus

SEPTEMBER 22, 2023

If the answer is yes, read on to learn about: The stages of AI The four types of AI The various fields of AI Top AI tools used by email marketers How AI will impact email marketers What are the stages of AI? Source: Mind Simulation Narrow AI can be thought of as AI as it exists today; our modern understanding of it.

Marketing AI 81

Marketing AI Email Marketing Tools Planning 81

Biznology

SEPTEMBER 9, 2019

While a backlog of emails can ignite stress, have no fear—you are not alone. Today, email automation tools are designed to simplify the email process and help you save much-needed time. Here is a close look at 4 email automation tools to help you cut down on wasted hours: 1. Front consolidates functionality into one tool.

Automation 130

Automation Tools SMS Top of Funnel 130

Animalz blog

MARCH 11, 2024

This update is part of a broader effort to combat content spam, as Search Engine Land reports. Three Practices Google Now Considers Spam Google’s update targets three practices the search giant now classifies as spam. This includes content generated by AI tools without human oversight or curation.

Generation 100

Generation CAN-SPAM Domain Content 100

ANNUITAS

NOVEMBER 28, 2023

The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

JangoMail

APRIL 18, 2022

Using email testing tools to help you test your emails is necessary these days. To ensure your emails look perfect, reach your audience, and land in the inbox, there are lots of email testing tools available. In this blog post, we’ve put together a list testing tools that will help you: ? Preview email rendering ?

Tools 52

Tools Deliverability Validation CAN-SPAM 52

Valasys

JANUARY 23, 2024

Modern businesses base their foundation on digital marketing, where they can use various tools and social media to promote their products. Therefore, in order to excel in SEO, digital marketers use SEO tools. So, if you are looking for the best free SEO tools , you need to look at the next section to add to your list.

Lead Scoring 40

Lead Scoring Lead Ranking SEO Tools 40

Webbiquity

OCTOBER 21, 2022

An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. A writer needs to produce content that can attract Google’s attention.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

BenchmarkONE

MARCH 31, 2022

But like all digital marketing channels, email marketing is not immune to change, and the right email marketing tools make all the difference. Top Email Marketing Tools for 2022. For your zero- and first-party data strategy to work well via email you have to use the right email marketing tools.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Martech

FEBRUARY 23, 2024

Contestants watch each other’s every move, trying to identify a weakness they can exploit. The best email marketers understand critical concepts like deliverability, their audience and the tools that bring it all together. Reported spam rates (i.e., Spam, in this case, is in the eye of the beholder. It helps no one.

Email Marketing 98

Email Marketing CAN-SPAM Work Management Advertising Agencies 98

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

SmartBug Media

FEBRUARY 28, 2023

Utilizing tools in Klaviyo, e-commerce brands can automate their email and SMS marketing while creating personalized shopping experiences. Primary Tools in Klaviyo You Should Be Using 1. With campaigns, you can customize your content to best fit shopper preferences and make modifications based on deliverability.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

Litmus

NOVEMBER 30, 2023

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. it can be difficult to know what went wrong. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap?

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

SalesIntel

JANUARY 8, 2024

Avoiding Spam: Gmail will monitor and enforce a spam rate threshold. This emphasizes the importance of delivering content that users genuinely want, minimizing the risk of emails being marked as spam. Content Relevance: Email content relevance is paramount for engagement and can indirectly impact SEO.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

PureB2B

MAY 30, 2022

If you’re ready to fire up your first cold email campaign to improve your lead generation it can be tricky to find your footing. There are so many different cold email tools on the market, and choosing the one for you is no simple task. There are a few different categories of tools that are popular with sales reps.

Work Management 62

Work Management Marketing Management A/B testing Software 62

Vision6

OCTOBER 5, 2020

Thousands of Aussie Nonprofits are tasked with saving the world, but a severe lack of resources, time and budgets can create damaging roadblocks. From tools that create designs Picasso would be proud of, to Google Ad grants and more, we’ll run through everything you need to know to get started. Email and SMS Marketing Tools.

Budget Programs 72

Budget Programs Tools Marketing Analytics Tools Paid Search Agency 72