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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. On average, brands saw: A 76% increase in click through rate. A 96% increase in revenue.

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Klaviyo Attribution Reporting: Understand How Your SMS and Email Campaigns Are Performing

SmartBug Media

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. The Design: Was it minimalist or showy?

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7 Reasons Why an Email Outreach Campaign Fails

SendX

A lot of the most common email outreach mistakes lie on the very surface of the problem, and can be easily avoided. Unless your prospects believe you’re genuinely interested in connecting with them and can help them prosper, you’re not likely to get your email opened. However, it can be delegated.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

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Top 5 Ways to Nurture Your Leads

Smashmouth Marketing

If you can’t get those two departments in order, your conversion rate will suffer. Part of nurturing your leads is recognizing what makes them unique and meeting them where they are so you can best provide the information that is most likely to convince them to buy. You need to craft emails that will give you high open rates.

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How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

How can you unlock its full potential and use it to grow your business? Now, let’s talk about what you can do to get the most out of B2B email marketing and successfully scale-up your business. However, wanting to leverage B2B emails and knowing how to do it are two completely different things.

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8 Best Welcome Emails and How to Implement Them

Vision6

But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate? Adding emojis can also help convey emotions and create a more engaging subject line.