KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry.

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

Oktopost

APRIL 28, 2024

Effectively using social media can make all the difference when meeting (and exceeding) your sales quotas across your sales team. The best way to get their attention is to find them where they are, online – social media. The main platform for professionals, of course, is through LinkedIn.

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? Increased Brand Exposure.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

EveryoneSocial

OCTOBER 1, 2019

One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great benefits. Neil Patel ).

Social Media 64

Social Media Linkedin Paid Search Agency Companies 64

Optinmonster

DECEMBER 28, 2023

billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. Like email, you can use social media to reach your target audience. In fact, 43% of people use social media to research before buying. This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right?

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. Inactivity It's counterproductive for your brand not to be active on LinkedIn.

Linkedin 62

Linkedin Cost Business Ad Frequency 62

B2B Marketing Traction

APRIL 14, 2011

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off. Could I help them?

Case Study 100

Case Study Case Studies Linkedin Studies 100

Paul Gillin

MARCH 10, 2011

Have you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. It’s counterproductive for your brand not to be active on LinkedIn.

Linkedin 48

Linkedin Cost Business Ad Frequency 48

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. For B2B buyers, they’re likely to be on LinkedIn primarily. Then, you can target the right prospects.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Zoominfo

JANUARY 12, 2021

Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are). So how should you go about creating a social strategy that aligns with everything else you have going on?

Social Media 100

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 100

Sprout Social

JANUARY 31, 2024

From there, you can draw insights to boost engagement. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. You can keep a pulse on your top-performing content on your YouTube Studio dashboard. Video duration.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Oktopost

NOVEMBER 16, 2023

Their research and engagement can turn into precious data for your business. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

EveryoneSocial

OCTOBER 20, 2020

In much more practical terms, Cal Newport’s Digital Minimalism is another resource that provides immediate solutions to our “social dilemma” in general. Cal explores how social media is undeniably useful and essential for modern professionals, but needs to be deliberately engaged for reliably positive returns.

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Marketing Insider Group

MAY 11, 2020

Because it’s a tool they can use for growth. Advertising, even with today’s sophisticated digital ads, can create overexposure. Higher conversion rates: Brands that use content marketing can expect 6 times higher conversion rates. Source: Edelman-LinkedIn). You can realize these benefits and more.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. For B2B buyers, they’re likely to be on LinkedIn primarily. Then, you can target the right prospects.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Hubspot

SEPTEMBER 17, 2012

omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience. You know, the things that help make social media a nice place to be. If you're accidentally breaking any of these rules, at least now you can put the kibosh on your illicit activities before it's too late!

Social Networks 28

Social Networks Copyright CAN-SPAM Rules 28

Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Ask Questions.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Hinge Marketing

MARCH 14, 2014

LinkedIn’s active user base grew to over 250 million by the end of 2013. But are these users getting the most out of this social network? Many of us joined LinkedIn when it wasn’t much more than an online business card. Below are three of the best ways to participate in LinkedIn Groups: Find the Right Groups.

Linkedin 48

Linkedin Peer-to-peer Cold Calling Sales Qualified Leads 48

KoMarketing Associates

JUNE 18, 2015

Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. Explain How You Can Help Them …as opposed to why they should help you.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

Hubspot

DECEMBER 10, 2015

If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature. Once hailed as the most valuable social media channel for B2B lead generation, with time, they’ve became over-populated with promotional posts and too much spam. Vetted Members.

Linkedin 28

Linkedin B2B Marketing B2B Planning 28

PureB2B

MAY 30, 2022

It's not something you can do reactively, either. There are proven methods that you and your team can use to reach out to, and engage with decision-makers that fit your buyer persona. Setting up a cold email campaign is something that any company can do (check out our guide to getting started with cold email here).

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Exo B2B

NOVEMBER 21, 2019

According to the study, it’s social networks that overtake all the others, namely blogs and newsletters. As Schick says, we rely too much on social networks in organic reach but also in paid reach, LinkedIn being the champion in all categories. I keep repeating that the best medium is the blog.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Webbiquity

FEBRUARY 5, 2016

A wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. Here are several of the best paid and free tools you can use to create and promote your content in the most efficient and productive manner. Meme Generator.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Biznology

JANUARY 26, 2017

In most B2B industries today buyers will check providers out on social media as part of their decision-making process. This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Hubspot

OCTOBER 20, 2011

Just as all audiences are not the same, neither are all social media sites. Every social network has its nuances, whether it be in the way users behave, connect, or share within that network's particular environment. Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook?

Social Networks 28

Social Networks Network Marketing Social Marketing Marketing Strategy 28

NuSpark Consulting

AUGUST 6, 2014

In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. According to LinkedIn , social selling leads to 45% increase in lead generation and selling opportunities. LinkedIn Group Tips. Join Twitter. Content is King. to 6 a.m.

Lead Generation 100

Lead Generation Optimization Lead Scoring Lead Ranking 100

Biznology

APRIL 18, 2012

My latest favorite term is the social graph. The social graph is the latest techie term for the labyrinth of connections in a social network. If you think about how social networks operate, you realize that you have a network of Facebook friends, and each of your friends has his or her own network, too.

Social Networks 80

Social Networks Network Marketing Facebook Linkedin 80

EveryoneSocial

DECEMBER 26, 2018

How can brands become more human? These are many of the top questions marketing leaders can still struggle with today. Humanizing Your Brand with Employees + Social Media. They depend on automated messages, spamming and blanket market approaches vs investing in real human beings. How can brands be more human?

Social Media 63

Social Media Brand Identity Branding Media 63

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120