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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media?

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Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

The return on investment (ROI) of email marketing is unmatched by any other marketing channel. Email marketing generates $42 for every $1 you spend on your email campaign. At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns.

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The Email Marketing Checklist: 30 Things For Every Successful Campaign

SendX

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand.

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How to Optimize Email Campaigns

Sharpspring

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. The subject line is the first information a user takes in from an email.

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What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

This email is called a double opt-in confirmation email , and your new leads must take the extra step to confirm their subscription. Otherwise, they won’t get your emails. Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email.

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AI-powered martech: This week’s new releases

Martech

It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” It uses vendor’s sales, marketing and product content to create content for a variety of channels, including news articles, blogs, websites, emails, social media posts, ads and scripts.