DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. Which Has Better Reach: Email or Social Media? This is a 138.2% Did you know?

Social Media 110

Social Media Email Marketing Social Marketing Marketing Budget 110

Litmus

FEBRUARY 8, 2024

Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day.

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

Optinmonster

AUGUST 16, 2023

You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads. What Is a Bulk Email Service? Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

SendX

MARCH 18, 2021

Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. It will take time, and a considered strategy, to grow your email list. You have complete control over your email list.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

ConvertKit

JANUARY 15, 2021

Chapter #4: Email volume and list growth. Chapter #6: Deliverability and spam. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. 2020 Deliverability Report ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SalesIntel

MAY 10, 2021

Hard bounced emails are marked on both the mailing list and the email unsubscribes list. Many email marketing platforms will do this automatically to prevent you from sending to those addresses again with the next blast. Soft bounces = temporary deliverability failures. How Email Bounces Hurt Your Marketing.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. In other words, email marketing works if you work it! A tool with great features but a bad user experience can increase full adaptation time by an entire quarter.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Predictive Response

AUGUST 15, 2022

Does your business need an Email Newsletter? Hubspot has reported that there are 4 billion email users to date in 2022. This means that the moment you press the “send” button on your next email newsletter, someone will read it. An email newsletter should be an essential part of your digital marketing strategy.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

SmartBug Media

OCTOBER 30, 2019

Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. But what’s a better use of your time: Selecting the right tool that can help optimize and improve your performance? Email marketing and lead management.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Martech Advisor

OCTOBER 21, 2019

An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. Improving Deliverability.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Atomic Reach

OCTOBER 29, 2018

Your email marketing metrics will indicate how well you are doing, and how responsive your subscribers really are to what you are offering. However, before getting into the nitty-gritty of what your email marketing metrics can show you, let's go over what this marketing channel really entails. What is Email Marketing?

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Hubspot

MAY 16, 2012

It doesn't matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing campaigns begins with email deliverability. of commercial emails sent reached recipients' inboxes in 2011, and email blocked and flagged as SPAM increased 24%.

Deliverability 28

Deliverability CAN-SPAM Advertising Benchmark Email Campaigns 28

Porch Group Media

AUGUST 31, 2021

I can’t stress the importance of this enough but your emails must be mobile-optimized. According to HubSpot, 46 percent of all email opens now occur on mobile. Your customers will delete your emails or unsubscribe from your lists if your emails aren’t formatted for mobile consumption. One: Optimize for Mobile.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

The Lead Agency

AUGUST 6, 2018

Why Email Marketing? When it comes to business, email is overwhelmingly the platform of choice. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. is the average return on email marketing investment.’.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. That way, you can find what you’re looking for FAST.

Marketing Automation Services 122

Marketing Automation Services Budget Programs Enterprise Management Work Management 122

SendX

MARCH 18, 2021

Event Management, Deliverability. Unlimited Email Campaigns, Sign Up forms. The 8 best B2B Email Marketing Software 1. Sendinblue Sendinblue is an email marketing platform for transactional emails and automated email campaigns. You can personalise them as per your requirements.

Marketing Management 358

Marketing Management Budget Programs Email Marketing B2B Marketing 358

PureB2B

MAY 30, 2022

You need to figure out the best cold email software to use, create targeted prospect lists, write compelling email copy, and more. In this guide, we’re going to walk you through the steps you need to take to set up and send your first cold email campaign. Benefits of Using a Cold Email Marketing Strategy.

Email Campaigns 62

Email Campaigns Campaigns CAN-SPAM Barriers 62

SendX

OCTOBER 8, 2020

Mailchimp has a free plan which can help you get started. They allow you to send upto 10000 emails to upto 2000 contacts. While this is extremely limited, considering the fact that you're paying for unsubscribes as well, it's still a barrier-free way for email marketers to get started. 2) Campaign Monitor. Why Avoid It.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. businesses spent over $350 million on campaigns and email-based advertising. What is Email Optimization?

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. Table of Contents.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Optinmonster

AUGUST 20, 2023

Are you looking for the best WordPress email plugin? Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. However, finding the right tools to streamline your email marketing efforts can be a challenging task. And the best part?

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

Optinmonster

JANUARY 19, 2024

Your open rate is one of the most important performance metrics you can track. Click-through rates and other conversion rates are vital, but you can’t improve those if people aren’t opening your emails in the first place. Without a good open rate, even a perfectly designed email campaign is a non-starter.

Open Rate 106

Open Rate Click Rate CAN-SPAM Advertising Benchmark 106

Hubspot

SEPTEMBER 27, 2016

Buying an email list may seem like a good idea when your database seems light and you have an email campaign to run. Buying (it's actually "renting") an email list is a short cut, which means it's the fastest route to a host of marketing problems. Using Purchased Lists Undermines the Deliverability of ALL Your Emails.

Purchase 28

Purchase CAN-SPAM Opt-out Bundling 28

Hubspot

FEBRUARY 6, 2014

Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. 8 Dangers of Buying an Email List. 8 Dangers of Buying an Email List. Shady, right?

Buy 28

Buy Work Management Marketing Management Deliverability 28

Hubspot

JUNE 11, 2015

In fact, the wealth of data available to the modern day marketer can be super overwhelming. When we created the new email performance pages in the HubSpot Email App , this question was at the forefront of our minds. 5 Metrics to Measure the Performance of Your Email Campaign. 3) Time Spent Viewing Email.

Email Marketing 28

Email Marketing Click Rate Mobile Marketing Hubspot 28

Belkins

JANUARY 20, 2020

That means you’re ready to start scheduling your emails. So, let’s explore the processes behind deliverable emails and proper time management. Why do you need to schedule emails? The same thing can be said about emails. How often do they check their email per day? Do they work overtime?

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Only B2B

AUGUST 17, 2023

Aligning Content with the Buyer’s Journey : Effective emails map the content to where MQLs stand in their journey. A study by Sirius Decisions reveals that aligned content can boost conversion rates by 72%. According to HubSpot , emails with personalized subject lines see a 26% higher open rate.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Optinmonster

JANUARY 19, 2024

Your open rate is one of the most important performance metrics you can track. Click-through rates and other conversion rates are vital, but you can’t improve those if people aren’t opening your emails in the first place. Without a good open rate, even a perfectly designed email campaign is a non-starter.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

Litmus

MAY 13, 2022

An email template lets you do exactly that—without requiring that you build from scratch every time. Email templates are a path to efficiency, speed, and brand consistency. Templates also allow marketers or designers who don’t code to build a great email campaign themselves. But email is complex. Spam filters.

Template 96

Template CAN-SPAM Deliverability Opt-out 96

Litmus

SEPTEMBER 30, 2022

In our September Litmus Talks webinar “Embrace the Email Performance Trifecta and See Major Results” we chatted with experts from Constant Contact , HubSpot , and Mailchimp to hone in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement and interpreting if your emails are resonating.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Optinmonster

APRIL 9, 2024

In this article, I’ll share the most common email marketing mistakes bloggers, marketers, and even experts make that sabotage their email marketing’s success. I’ll also share tips on how you can correct them. Why Avoid Email Marketing Mistakes? In fact, 50% of online adults use email. That’s an ROI of 4,200%!

Email Marketing 98

Email Marketing Planning Work Management Marketing Management 98

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. 2) Blogger/Blog Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells. 17 Email Copywriting Tips to Get More Conversions 1.

Copywriting 101

Copywriting Email Marketing Planning Paid Search Agency 101

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52