BenchmarkONE
NOVEMBER 29, 2023
Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam.
FunnelEnvy
OCTOBER 2, 2023
While free can be great for a business, it also lowers the barrier to entry. While free can be great for a business, it also lowers the barrier to entry. Users’ email accounts soon became swamped with spam. Let’s look at a few steps marketers can take to encourage web visitors to complete an online form.
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Webbiquity
OCTOBER 18, 2022
When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Spam messages have a far higher chance of ending up in junk mail folders.
The Point
DECEMBER 5, 2023
There are also steps you can take to ensure that any risk is minimized. Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains.
Zoominfo
MAY 19, 2020
What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.
Webbiquity
JANUARY 18, 2024
When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways.
Digital B2B Marketing
MAY 12, 2014
Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple. They don’t!
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