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How to keep your marketing automation campaigns from ruining your week

Martech

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly.

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The Marketer's Guide to Articulating the Benefits of Email Validation

TowerData

Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. As a marketer, you understand the intrinsic value of accurate data and effective communication. You also know that even the most brilliant campaign ideas can fall flat if they’re not delivered to the right audience.

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

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Top 3 Tips on How to Validate, Calibrate Marketing Automation

ViewPoint

How can you dramatically improve ROI on marketing automation investments? Read these top three tips for when and how to use marketing automation—and when not to. times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports.

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The Seven Pillars of Programmatic Marketing: A Well Defined and Validated Audience

Choozle

Audience targeting is the one constant that runs through every digital media campaign. Although it sounds cliché, marketers today need to connect with the right person at the right time in the right place. Marketers also have a greater responsibility to safeguard customer data and treat audiences as humans, not as data points.

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What Is Bottom-of-Funnel Marketing? Validating the Purchase

ClearVoice

What is bottom-of-funnel (BoFu) marketing? Bottom-of-funnel marketing is a strategy that aligns with the latest “decision” stage of the buyer’s journey. Funnels have become ubiquitous in a marketer’s day-to-day life. Funnels have become ubiquitous in a marketer’s day-to-day life. What is bottom-of-funnel marketing?

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Top Email Validation Tools and How to Leverage Them

SmartBug Media

Email marketing is at the heart of any good inbound marketing campaign. With that said, as joyous as some may find email, there is the side of email marketing that causes us as marketers a great deal of anxiety: dirty contact data, and how to clean it. Best-Bet Email Validation Tools. NeverBounce.