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How to Use Social to Attract Great Employees

Convince & Convert

By utilizing a number of channels to push campaigns for #CiscoLife and #WeAreCisco, Carmen has shifted the strategy of talent acquisition to be less job posting, and more interacting and engaging. Cisco Careers on Twitter , Instagram , Facebook , and LinkedIn. If you could do a Skype call with any living person, who would it be?

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Interview with Timothy Snow

Onalytica B2B

Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Those dark social metrics that stem from private messages to Skype conversations. Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 LinkedIn Sales Navigator is a great example of the company marketing this capability. of LinkedIn’s total revenue.

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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Lesson: Say yes to automation that backs your marketing campaigns in line with your buyer personas. Say no to automation done for “the sake of automation.”

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

“This is about creating brand awareness and making sure that our campaigns are seen by the right people at the right time.” Whether it’s on LinkedIn or joining a committee or subscribing to a podcast, reaching out and connecting with other pros in the industry is key. ” —@LListanski (highlight to tweet).

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12 Steps to Producing a Podcast

Convince & Convert

We record our shows via GoToMeeting, which we prefer to Skype. It’s just easier for us, and we find the audio to be slightly more stable than Skype. However, we do not use a mixing board or any advanced audio techniques, and it is my understanding that Skype may be superior in that configuration. Explain the Show.

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B2B Growth Hacking – What Is It And Why Do It?

Lead Forensics

Choose a Subset of Existing Customers To Grow From Start by taking a specific area of your business and running different campaigns around it. An easy way to do this is to engage in online forums and on platforms where people communicate – such as LinkedIn groups, Facebook groups, Quora, etc. Where will you find them?