Matchcraft

MARCH 7, 2023

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With over 2 billion monthly active users , YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse audience. The cost of YouTube ads may range between $0.10

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How to Ask for Help (The Right Way).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . How popular is YouTube?

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Matchcraft

FEBRUARY 1, 2023

As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential customers. billion revenue in 2021, a 46% increase YoY 62.5

Youtube 52

Youtube Practices Campaigns Best Practices 52

Hubspot

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. Since advertising is the primary method for monetization on YouTube, this is critical information.

Cost Per Thousand 93

Cost Per Thousand CPM Youtube Cost per Acquisition 93

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Litmus

JANUARY 13, 2021

Sure, that means more blog posts, ebooks, webinars, and the like… but one area I want to focus on is growing the Litmus YouTube channel. Right now, the Litmus YouTube channel is mostly historical—with some product videos and old episodes of The Email Design Podcast (remember that?!?). Follow Litmus on YouTube. What to expect.

Youtube 58

Youtube Webinar Metrics Video Marketing Planning 58

Contently

MAY 2, 2018

A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. For each audience, I have a primary business objective: Leaders: Buy books to help/develop their organization. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why YouTube Ads? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Leads 79

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. And YouTube videos can only take you so far. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. I do understand though. This type of content analysis isn’t easy.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Content Standard

OCTOBER 16, 2018

Whereas a blog post may have a budget of a couple hundred dollars, the average cost of a video that’s only a few minutes long can vary anywhere from $1,000 to half a million and upwards, depending on budget, campaign, and scope. Metrics for YouTube Videos. The more views, the higher you rank.

Distribution 99

Distribution Youtube Facebook Video Marketing 99

Navigate the Channel

NOVEMBER 21, 2023

While some brands may struggle with the idea of “selling” in a social community, for most APGs, associations and checkoffs with nothing to “sell” other than good information and educational content, a paid social campaign can be an effective way to reach a broader audience with relevant, timely content.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Below, you’ll find a guide to help you get started with the platform. . Why YouTube? Source: Bandwatch. Source: HubSpot. The Bidding Process.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Below, you’ll find a guide to help you get started with the platform. . Why YouTube? Source: Bandwatch. Source: HubSpot. The Bidding Process.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

SEMrush

SEPTEMBER 27, 2019

This step-by-step guide will help you learn how to set up and create your first YouTube video ads sequencing campaign in under 20 mins. YouTube video ads sequencing campaign is a great way to push your message in a sequence which will help you drive deeper engagement, awareness & consideration.

Youtube 78

Youtube Ads Video Marketing Campaigns 78

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. to help you find keyword ideas.

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 128

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Content hubs help brands in any industry to organize large libraries of content. Grow your social proof with case studies.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Martech

OCTOBER 10, 2023

Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor. Engaging new audiences.

Cost per Acquisition 119

Cost per Acquisition Demand Ads Google 119

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. However, this isn’t to say you need a fully fleshed-out campaign to dip into the creator economy. It’s a good idea to get familiar with and build a roster of talent for future campaigns, even if you don’t have a project brief yet.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135