The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?” Yahoo’s rules are expected to be similar.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Search Engine Journal

DECEMBER 5, 2022

Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they're never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal.

PPC 119

PPC Optimization Campaigns Google 119

Search Engine Journal

JULY 13, 2022

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search Engine Journal.

Optimization 135

Optimization Google Campaigns Features 135

Search Engine Journal

SEPTEMBER 26, 2022

Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.

Campaigns 133

Campaigns Google Ads Tips 133

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Google partnered with Lowe’s as an early beta partner.

Paid Search Agency 109

Paid Search Agency Google Ads Media 109

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Why we care.

API 116

API Doubleclick Google Marketing Analytics Tools 116

Martech

APRIL 1, 2024

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience. What digital tools do we need to execute the campaign?

Paid Content 107

Paid Content Campaigns Allocation Marketing AI 107

Search Engine Journal

AUGUST 4, 2021

Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required! The post How to Use Google Sheets for Web Scraping & Campaign Building appeared first on Search Engine Journal.

Google 143

Google Campaigns Ad Building SEO 143

Marketing Insider Group

MARCH 1, 2021

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Create a Google My Business (GMB) Listing.

Google 326

Google Mobile Advertising Business Work Management 326

Search Engine Journal

SEPTEMBER 15, 2021

Google is combining Smart display and Standard display campaigns within one campaign type. The post Google Consolidates Smart Display & Standard Display Campaign Creation appeared first on Search Engine Journal. Here's what you need to know!

Display 127

Display Google Campaigns 127

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 112

Cost Per Click Google Optimization CPC 112

Martech

JANUARY 10, 2024

Websites made with Google Business Profiles will be turned off in March. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns. Google Sites. Why we care. Alternative tools. Squarespace.

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Google Marketing Websites 122

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Types of Campaigns Search Campaigns : Lead forms can appear on both desktop and mobile devices.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Types of Campaigns Search Campaigns : Lead forms can appear on both desktop and mobile devices.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

Search Engine Journal

AUGUST 6, 2022

The post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal. Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.

PPC 119

PPC Optimization Ads Tips 119

Search Engine Journal

JANUARY 2, 2023

The post How To Create B2B Google Ads Campaigns That Nurture And Convert Customers appeared first on Search Engine Journal. Unleash the potential to skyrocket your company's growth and develop a strong strategy to effectively target the top to the bottom of the customer funnel.

Paid Search Agency 127

Paid Search Agency Top of Funnel Google Ads 127

Search Engine Journal

NOVEMBER 2, 2021

Google Ads Performance Max campaigns are now available to everyone. Here's what you need to know about driving more conversions with this new campaign type. The post Google Ads Performance Max Campaigns Best Practices appeared first on Search Engine Journal.

Practices 110

Practices Google Campaigns Ads 110

Search Engine Journal

DECEMBER 20, 2021

Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes – no coding required! The post How To Use Google Sheets For Web Scraping & Campaign Building appeared first on Search Engine Journal.

Google 137

Google Campaigns Ad Building 137

DAGMAR Marketing

JUNE 16, 2023

In recent years, the rise of artificial intelligence (AI) has revolutionized the way businesses approach PPC campaign builds. A question we’ve received a few times has been, “ is ChatGPT Useful for Google PPC Campaigns?

PPC 52

PPC Marketing AI Google Campaigns 52

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. What has Google said? Powerful marketing. Stay tuned.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Twitter Google 133

SmartBug Media

MAY 8, 2020

Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. Google Smart Campaigns were created with small business's needs in mind. What Are Smart Campaigns? Here’s how: Get Started with Smart Campaigns and Create your Account.

Small Business Marketing 106

Small Business Marketing Paid Search Agency Google Campaigns 106

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107

SmartBug Media

MAY 8, 2020

Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. Google Smart Campaigns were created with small business's needs in mind. What Are Smart Campaigns? Here’s how: Get Started with Smart Campaigns and Create your Account.

Small Business Marketing 101

Small Business Marketing Paid Search Agency Google Campaigns 101

Benchmark Email

NOVEMBER 8, 2021

If you didn’t do much to prepare for this rollout, then you may be dealing with some unfortunate repercussions with… The post How to Use Google Analytics to Track the Success of Your Email Campaigns appeared first on Benchmark Email. This update changed email marketing.

Marketing Analytics Tools 141

Marketing Analytics Tools Email Campaigns Analytics Google 141

Search Engine Journal

NOVEMBER 9, 2022

With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. The post Google Rolls Out Ad Frequency Targeting For YouTube Campaigns appeared first on Search Engine Journal.

Ad Frequency 90

Ad Frequency Youtube Google Ads 90

Martech

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. Why we care. ACAs explained.

Marketing AI 117

Marketing AI Google Generation Landing Pages 117

Search Engine Journal

JULY 3, 2023

Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement. The post Google Ads Update: New Brand Controls For Search & Performance Max Campaigns appeared first on Search Engine Journal.

Google 75

Google Ads Campaigns Brand Identity 75

Martech

SEPTEMBER 18, 2023

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. Google is automatically migrating configurations – such as “goals”, “audiences”, etc. What is happening?

Google 124

Google Opt-out Opt-in Paid Search Agency 124

Search Engine Journal

SEPTEMBER 30, 2021

Google Ads is introducing a new budget report that's designed to help advertisers understand their daily and monthly spending behavior. The post New Google Ads Budget Report Tracks Daily Campaign Spend appeared first on Search Engine Journal.

Spending 118

Spending Google Ads Campaigns 118

Search Engine Journal

JANUARY 19, 2022

Here are nine ways to make your B2B Google Ads campaigns shine. The post 9 Tips To Help Your B2B Google Ads Campaigns Shine appeared first on Search Engine Journal. Want to drive more traffic to your website and create more brand awareness?

Google 112

Google Ads Campaigns Tips 112

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. Get MarTech! In your inbox.

Youtube 130

Youtube Optimization Ads Google 130

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. What is Demand Gen? Why we care. Get MarTech!

Cost per Acquisition 120

Cost per Acquisition Demand Ads Google 120

Search Engine Journal

MAY 5, 2022

Performance Max campaigns were one of the highlights during Google's Q1 earnings call where the company reported strong growth in ad revenue. The post Performance Max Campaigns Driving Growth In Google Ads Revenue appeared first on Search Engine Journal.

Paid Search Agency 90

Paid Search Agency Google Ads Campaigns 90

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Search Engine Journal

FEBRUARY 1, 2022

Google Ads introduces a new set of recommendations for Discovery and Video campaigns. The post Google Ads Introduces New Recommendations For Discovery Campaigns appeared first on Search Engine Journal. Learn how these recommendations will affect your account's Optimization Score.

Google 87

Google Ads Campaigns Optimization 87