SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore! Wendy’s secret?

Social Media 119

Social Media Examples Media Urgency Marketing 119

SendX

NOVEMBER 10, 2021

We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience. Seek some inspiration from the 12 examples below. Consider, for example, Avocode. For example, if you also run a blog, you can offer your clients the opportunity to become new subscribers.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience. Seek some inspiration from the 12 examples below. Consider, for example, Avocode. For example, if you also run a blog, you can offer your clients the opportunity to become new subscribers.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Marketing Insider Group

JULY 6, 2020

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. The Kanban board is a visual tool representing your process and the work items that pass through your workflow. Kanban Board 101. In Progress.

Planning 266

Planning Examples Work Management Paid Search Agency 266

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Marketing Insider Group

SEPTEMBER 8, 2020

How well does email drip marketing work? Drip campaigns shift those positive results even more in your favor. A drip marketing campaign’s endpoint can either be a sale, a request for a consultation, or another goal you want to reach. That’s why it pays to study those campaigns that have experienced incredible success.

Work Management 327

Work Management Examples Paid Search Agency Marketing Management 327

SocialPilot

JANUARY 29, 2024

The process of influencer marketing is a gamble that can work wonders when played right. With the more than 15 billion worth of this industry and increasing, working in the right direction is getting more challenging. Prominent influencers don’t work with everyone. And it can also make you bankrupt if you are not careful.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Spiralytics

DECEMBER 5, 2022

Nostalgia marketing incorporates familiar elements, ideas, or events before conducting successful marketing campaigns. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Examples of Nostalgia Marketing. It creates a relationship between consumers and brands through associations.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. How Does Scarcity Marketing Work?

Examples 83

Examples Conversion Urgency Marketing Amazon 83

Rev

APRIL 12, 2023

Each ABM campaign requires careful planning and an intimate understanding of what will resonate with each customer segment. We’ve put together some of the best ABM examples that drove incredible results. It relies on tailored experiences to win a customer. First, let’s dive into what account based marketing is.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Their launch campaign? The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. According to recent research, 51.2%

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. For competitive salespeople who want their compensation to directly reflect the work they put in, commissions are appealing. Formula: Base salary + commission Example: Your annual salary is $40,000. 1 x $5,000) = $100,500. Who’s it for?

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. Both are tactics used to boost sales revenue, but they work slightly differently.

Examples 126

Examples Tips Cross-Selling Bundling 126

Brandpoint

MARCH 31, 2020

So many of us are now self-isolating, working from our dining room tables while watching the news change on an hourly basis. Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. How do CPL campaigns take the place of missing events? What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Vision6

APRIL 19, 2023

These emails could include a purchase anniversary email, work anniversary email or birthday email. Strengthen your customer relationships and drive your email marketing campaigns to success by recognising the importance of shared experiences and demonstrating a genuine appreciation for your subscribers.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

Account Based Marketing 149

Account Based Marketing Campaigns Paid Search Agency Planning 149

Martech

OCTOBER 12, 2022

A campaign goes out with broken links or images, the wrong offer or an expired code. Sometimes an entire automated program can fail. ” looks friendly and unthreatening and implies the damage from the earlier campaign wasn’t that bad. I didn’t have to look too far to find examples worth sharing. Get MarTech!

Examples 124

Examples Effectiveness Template Email Marketing 124

Scoop.it

FEBRUARY 29, 2024

Aspirational statements convey your company’s passion for the future you’re working towards. Consider where you want to be in five or ten years and work from there. Take Southwest Airlines’ vision statement, for example. This ties in well with their hearts and marketing campaigns featuring love and acceptance.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? Here’s a table of contents for easy navigation: What is FOMO? What is FOMO Marketing?

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Keep track of your competitors’ social strategies, find out what’s working in your market and learn how well customer needs are being met.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. While this example, a promotional video for a video marketing conference , uses footage from previous events, it’s fine to use simple, dynamic text or a selfie video providing information in a new format.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

OCTOBER 9, 2023

She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. And I used it to flesh out what became the framework for a global campaign,” she says.

Marketing AI 113

Marketing AI Examples Lead Scoring Lead Ranking 113

Sprout Social

NOVEMBER 29, 2022

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back.

Examples 97

Examples Paid Search Agency Burn Rate Planning 97

ClearVoice

AUGUST 16, 2021

This is an example of having your hashtags in your post copy: This is example content with hashtags as your first comment: Source: ClearVoice Instagram. For example, the content within a hashtag fluctuates as more people use them. DON’T shy away from creating and engaging an influencer campaign.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Unbounce

FEBRUARY 17, 2022

At a time when people are watching, reading, and interacting with media across multiple devices, creating a new campaign can seem like a losing battle. But what exactly makes an advertising campaign creative? A creative advertising campaign connects with consumers on an emotional level. And why does creativity matter?

Creativity 140

Creativity Advertisements Advertising Campaigns 140

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Pacsun kicked off its holiday marketing season with the PacVerse campaign. 18+ Grand Prize entry deadline: 11/10/22.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. How do exit intent popups work? What Is an Exit Intent Popup?

Intent 95

Intent Top of Funnel Examples Conversion 95

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Losing a beneficial feature.

Email Marketing 125

Email Marketing Examples Urgency Marketing Merchandising 125

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

AUGUST 4, 2022

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Social Media 102

Social Media Creativity Examples Media 102

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Campaigns 142

Campaigns Examples Design Planning 142

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. Missinglettr Missinglettr ‘s homepage also works because the headline gets right to the point of what its visitors want: a hassle-free way to drive social traffic with their content.

Examples 92

Examples Content Trigger Marketing Eye-Tracking 92

Contently

OCTOBER 11, 2019

To show you what kind of ambitious stories, tools, and resources are possible, we collected five exceptional examples of healthcare content marketing. J&J | Campaign for Nursing’s Future. That dire version of the future inspired Johnson & Johnson to address the topic with the Campaign for Nursing’s Future.

Creativity 134

Creativity Examples Content Marketing Planning 134

Optinmonster

FEBRUARY 27, 2023

In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own. Website Welcome Message Examples How to Create a Welcome Popup Welcome Popup Best Practices Next Steps: After the Welcome Popup, What Now? Website Welcome Message Examples 1. Let’s get started!

Examples 72

Examples Intent Click Rate eCommerce 72