Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Onalytica B2B

NOVEMBER 18, 2015

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. We were very interested to see which influencers were driving the most conversation, so we identified the top 100 most influential Mum community accounts and blogs to see who was leading the discussions.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Or will this be another one-off ad campaign?

Communities 135

Communities Skype Social Media Social Networks 135

Outbrain

JANUARY 10, 2022

So we invite you to clear your way through the noise and join the Outbrain Community on LinkedIn, where Outbrain users just like you can meet, network and discuss our favorite subjects: native advertising, online recommendations and everything in between. Join the Community. Outbrain Community: Why We’re Here.

Communities 52

Communities Linkedin Advertisements Advertising 52

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media 112

Social Media Communities Work Management Marketing Management 112

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Sprout Social

APRIL 24, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. One of the indelible experiences of college is the sense of community–often the first community you get to choose for yourself. For instance, I still can’t drink tequila. What you can learn.

Communities 94

Communities Class Aggregators Knowledge Base 94

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Now you’ve got “social media 2.0,” which tends to be more community-oriented.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

ClickZ

OCTOBER 23, 2019

ClickZ recently spoke with Allison Sturges, Managing Director of the Avatar Agency at Genies, to discuss the app as well as the unofficial launch of the Genies Media Network , which is a way for brands to connect with celebrities via their Avatar Agency. The Genies Media network consists of two parts—the Avatar Agency and the consumer app.

Case Studies 53

Case Studies Case Study Network Marketing Advertising Agencies 53

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 313

Social Media Social Marketing Planning Tips 313

Convince & Convert

MAY 15, 2014

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members.

Communities 167

Communities Google Business Work Management 167

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Choose a language that reflects the local culture to communicate. Plug into your community both online and off. Include local communities in your content. Get Involved in Your Community. Start with Search.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Marketing Insider Group

JANUARY 24, 2023

And that spans across multiple marketing channels and campaigns. 82% of people trust social networks social networks to guide purchasing decisions. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Litmus

AUGUST 7, 2019

Google is a powerful tool—and honestly, a skill—but a lot of the time, having a mentor or a community to talk with is much better than blindly searching online for answers. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Join the #emailgeeks Slack Community.

Communities 72

Communities Peer-to-peer Email Marketing Planning 72

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Martech

APRIL 2, 2024

Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. It makes sense.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Convince & Convert

DECEMBER 15, 2023

This information allowed them to tap into a partnership with the pet sitting network Rover. Think like a creator, not a brand Canva is a great example of a global brand that is successful at tapping into engaged social communities of dedicated fans. They found that many users had another consideration on their minds: pets.

Rules 151

Rules Planning Brand Identity Branding 151

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. These data points provide more detailed context to understand the buyer’s journey and create targeted campaigns more likely to produce the expected results. These insights can inform future campaigns.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. Building customer advocacy programs seem to be a thing of the past.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Contently

JANUARY 20, 2023

One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products. The campaign aimed to change the negative connotations associated with the phrase “like a girl” and empower young girls to embrace their own strength and confidence.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Webbiquity

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Image: LinkedIn. Measurement.

Linkedin 76

Linkedin Paid Search Agency Ads Campaigns 76

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. From social networking to video sharing and social messaging, there’s something for everyone (and every business). From social networking to video sharing and social messaging, there’s something for everyone (and every business).

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. In 2024, community interactions will continue to operate at a small scale of exploratory experiments in which brands can engage. But at the same time, ecommerce giant Amazon is growing its ad network.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Martech

APRIL 28, 2023

Additionally, generative AI can generate accurate and relevant content tailored to specific audiences, ensuring the success of digital marketing campaigns. These methods enable real-time data tracking and dashboard creation, complex network visualization and various data display options. Text analytics has also advanced significantly.

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

ClearVoice

MARCH 18, 2019

Let’s review three popular online community apps to do just that: Lithium, Influitive, and Higher Logic. And if your organization or company doesn’t embrace advocate or influencer marketing, then you will likely miss out on key opportunities to build a collaborative and successful online community and further business growth.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

Stevens & Tate

FEBRUARY 16, 2024

LinkedIn : As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities. Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing.

Social Media 98

Social Media SEO Optimization Media 98

Content Standard

SEPTEMBER 24, 2018

One of the simplest ways marketers create a game-like campaign is by pitting consumers against one another in a competition. More recently, Papa John’s launched a campaign in England that created a passive brand gaming experience driven through email. Turning Competition Into Engagement. Recommended for you.

Enterprise Management 80

Enterprise Management Communities Work Management Marketing Management 80

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Unbounce

OCTOBER 18, 2021

Y’know, the big-scale campaigns that go viral, make you cry with their upbeat messages of hope and wonder, and are forwarded to you by your Aunt Annette 10 years after the fact? For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. How do brands and influencers collaborate to bring these campaigns to life? is essential before these collaborative campaign tactics can be effective.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

NOVEMBER 1, 2022

While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks. Dig deeper: LinkedIn announces a new podcast network. Why we care. Non-profit and mission-driven. Privacy first. Long-term relationships.

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Paid Search Agency 125

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. ” A pre-vetted network of marketing talent GrowTal offers access to a network of marketers with a wide range of skills.

Work Management 109

Work Management Advertising Agencies Planning Paid Search Agency 109

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. ” A pre-vetted network of marketing talent GrowTal offers access to a network of marketers with a wide range of skills.

Work Management 107

Work Management Advertising Agencies Planning Paid Search Agency 107

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. Some Black people are queer.

Brand Identity 99

Brand Identity Branding Budget Programs Communities 99